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4 Seasons Complex Advertising Policy
Purpose
The 4 Season Complex in Fundy-St. Martins is a central gathering place for residents, visitors,
and regional organizations. As the dernand for services and activities continues to grow, so does
the need to explore additional revellue streams that can help sustain and enhance the facilities
available to our residents. A formalized sponsorship policy that leverages advertising
opportunities at the 4 Season Complex is a method of revenue generation that is adopted at most
arenas and through this policy will be formally installed at the 4-Seasons Complex
Program Overview
Local and regional businesses and organizations with an interest in advertising at the 4-Seasons
Complex would be offered the following opportunities:
l. Advertising Signs:
Installation of Coroplast signs in the facility to feature sponsor logos and messages. The
signs would be placed on the walls of the arena in the 4 Season Complex. Sponsors can
purchase 4' x B' Coroplast signs and have their logo on them for display.
2. Zamboni Advertising:
The Zamboni is an iconic feature at our ice rinks and an ideal platform for advertising.
By allowing sponsors to place their logos or advertisements on the Zamboni, we can
generate ongoing visibility during every ice resurfacing session.
Fee Structure
The following fee structure will be implemented through contracts with interested partiers. To
encourage ongoing commitments, the program will offer discounted rates for muli-year
commitments. Note that HST is not included the posted fees.
4'xB' lndoor Advertising Signs
1 year commitment
3-year commitment
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Zamboni Advertising
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$500
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3-year commitment
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Implementation Process
1. Public Announcement of opportunities:
In order to promote fairness in access to this program, at a minimum of annually a
communications campaign (letters, web, social media) will announce the program and
outline the process for participation. This could include outreach to Chamber of
Commerce members, tourism organizations, and regional businesses.
2. Design & Installation of Signs:
o Once agreements have been established with interested parties, the Village of
Fundy-St. Martins will work with a local sign manufacturer to fabricate the
required advertisements.
o Fabrication and installation costs will be the responsibility of the Village of
Fundy-St. Martins and are accounted for in the advertising fee structure.
o Individual businesses will not be permitted to fabricate and supply their own
signage in order to ensure consistency and quality of advertisements. VOFSM
will have final approval of all design on the Zamboni and wall signs and has the
right to reject designs which are offensive or otherwise considered inappropriate.
Use of Revenues
Revenues generated from this program will:
o be tracked and reported to Council on an annual basis
o be deposited into the Village of Fundy-St. Martins operating revenue and will be
accounted for and re-allocated to support operations through the annual budget
process.
/S
ature
Amended