Parks and Recreation Comprehensive Master Plan (2021)
Grand Bay-Westfield, New Brunswick
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PARKS AND RECREATION
COMPREHENSIVE
MASTER PLAN
October 2021
Ancestral Acknowledgement
The land on which we gather is the traditional territory of the Wolastoqiyik,
Wəlastəkewiyik / Maliseet whose ancestors along with the Mi'Kmaq / Mi'kmaw
and Passamaquoddy / Peskotomuhkati Tribes / Nations signed Peace and
Friendship Treaties with the British Crown in the 1700s.
II
Executive Summary
Parks and recreation are highly valued community services.
They are important community elements that are key to
attracting and retaining residents and businesses. When
residents have quality opportunities to be active and
creative, they are more likely to be healthier and connected
to each other and their community.
Parks and recreation facilities and spaces also attract
visitors to a community and give the Town a chance to
demonstrate its commitment to the wellbeing of residents
and its community values. It is for these reasons, and many
others, that the Town of Grand Bay - Westfield invests in
parks and recreation amenities and services.
The Grand Bay - Westfield Parks and Recreation
Comprehensive Master Plan provides a new recreation
model for the Town, which will:
- Enhance service delivery capacity.
- Expand diversity of recreation opportunities for
residents and visitors.
- Identify strategies to enrich regional and community
partnerships.
- Promote stewardship of natural assets.
- Empower the community to work together to improve
the wellbeing of all.
What is a parks and recreation
master plan?
Parks and recreation master planning is a
comprehensive process to provide strategic
guidance and policy direction to a local
government. One way to think about this Master
Plan document is as a "roadmap", that can help
inform decision making and future collaborations
between the Town and community partners
and stakeholders in the provision of recreation
opportunities in the Grand Bay - Westfield
region.
The Plan is based on thorough research and
public engagement; it was also guided by a
steering committee, consisting of community
stakeholders, administration, and elected officials
from the Town.
III
The Plan aims to strengthen and build on the Town's existing
parks and recreation delivery structure. The Parks and
Recreation Comprehensive Master Plan will be a guiding
document for the Town, community partners, and residents
for the next 10 years.
The overarching purpose of the Master Plan is to facilitate a
future where:
Residents and visitors benefit from parks and
recreation opportunities and spaces in Grand
Bay - Westfield.
The Strategy will be built upon the foundation of the Town's
vision and mission statements and with the aim to support
the strategic priority of community vitality.
Recreation is the experience that results from
freely chosen participation in physical, social,
intellectual, creative and spiritual pursuits that
enhance individual and community wellbeing.
- Framework for Recreation in
Canada (2015)
IV
Parks and Recreation Strategic Direction
Five themes emerged through planning process from
the research and engagement programs undertaken to
support the development of this Parks and Recreation
Comprehensive Master Plan - inclusion & accessibility;
communication & engagement; optimization of services &
facilities; partnership; sustainability. These five themes are
the guiding direction for the strategic recommendations to
facilitate the future delivery of parks and recreation services
and facilities in Grand Bay - Westfield.
V
Parks and
Recreation
Comprehensive
Master Plan
Develop
opportunities that
support active and
creative living for all
ages and abilities.
Reduce barriers to
access parks, facilities,
and programs.
Ensure parks, facilities
and programs are
welcoming to all.
Deliver and design
programs and
services that are
responsive to
community needs.
Employ leading
sustainable
practices to
operations and
facilities
management.
Encourage
innovation in
recreation staff and all
community partners.
Enhance
communication
efforts related to parks
and recreation
opportunities and
benefits.
Improve the use of
technology to support
participation and
aminate spaces.
Incorporate the use of
technology to support
data collection.
Develop effective
and clear working
procedures to guide
community
partnerships.
Establish a
Recreation
Committee to
facilitate the sharing of
resources, information,
and coordinate
advocacy.
Support community
groups to build
organizational and
leadership capacity.
Update
policies and
procedures to
strengthen the planning
and delivery of parks
and recreation
services.
Leverage resources to
expand and improve
service delivery.
Maximize use of
existing facilities.
Inclusion &
Accessibility
Parks and Recreation
programs, services, spaces,
and facilities in Grand Bay -
Westfield are welcoming
and accessible for all.
Communication &
Engagement
Residents and visitors alike
are engaged and active in
local parks and recreation
opportunities.
Optimization
of Services &
Facilities
Parks and recreation
facilities and services are
efficiently delivered to
maximize return on
investment.
Partnership
Community partners are
supported, and meaningful
opportunities for
collaboration exist.
Sustainability
Parks and recreation
facilities and services in
Grand Bay - Westfield are
innovative, adaptive, and
resilient.
VI
Table of Contents
1
Introduction
1
1.1 Benefits of Parks & Recreation
2
1.2 Purpose & Scope of the Plan
4
1.3 Planning Process
5
1.4 About this Plan
6
2
Grand Bay -Westfield Today
7
2.1 Who Are We Planning For?
9
2.2 Policy and Planning Review
10
3
Trends & Leading Practices in Parks and Recreation 12
4
Parks and Recreation in Grand Bay - Westfield
15
4.1 Indoor Recreation Spaces
17
4.2 Outdoor Recreation Spaces
19
4.3 Parks
21
5
Service Delivery
23
VII
Table of Contents
6
The Future of Parks & Recreation in
Grand Bay - Westfield
26
6.1 Strategic Themes
27
6.2 Mandate for Recreation Department
30
6.3 Community Lens Framework
31
7
Parks and Recreation Strategic Direction
36
Inclusion and Accessibility
38
Communication and Engagement
40
Optimization of Services and Facilities
43
Partnership
45
Sustainability
48
8
Implementation, Measurement and Evaluations
50
8.1 Implementation
51
8.2 Measurement
52
8.3 Evaluation
53
VIII
Table of Contents
Appendices
54
Appendix A: Policy and Planning Review
55
Appendix B: Parks and Recreation Trends
61
Appendix C: Factors Influencing Change in the
Parks and Recreation Sectors
68
Appendix D: Grand Bay - Westfield Parks and
Recreation Amenities
72
Appendix E: Program Development Framework
77
Appendix F: Amenity Prioritize Framework
78
Appendix G: Feasibility Study Triggers
79
Appendix H: Master Plan Logic Model
80
1
Grand Bay - Westfield is a unique community located
along the Saint John River - first named the Wolastoq
River by the Wolastokiyik and Maliseet people - a word
that means "beautiful and bountiful river. The Town's
tagline of "Neighbours by Nature" captures the spirit of this
valued based community who work together to ensure:
the sustainability of the natural landscape; the wellness of
residents; and an abundance of recreation opportunities that
are available to all.
Parks and recreation are significant contributors to enhancing
the quality of life of individuals, families, and the community
as a whole. They also serve as elements to attract and retain
residents, businesses, and visitors. When residents have
quality opportunities to be active and creative, they are more
likely to be healthier and connected to each other and their
communities. Parks and recreation facilities and spaces also
generate non-local economic activity and give the Town a
chance to demonstrate its commitment to the wellbeing of
residents and visitors and its community values. It is for these
reasons, and many others, that the Town of Grand Bay -
Westfield invests in parks and recreation amenities. The Parks
and Recreation Comprehensive Master Plan will be a guiding
document for the Town, community partners, and residents
for the next 10 years.
Section 1
Introduction
Overall, parks and recreation activities and
opportunities positively contribute to the
quality of life of my household.
5%
Strongly
Disagree
5%
Disagree
16%
Strongly
Agree
47%
Agree
28%
Neutral
Figure 1
Resident Perception of Quality of Life
2
1.1 Benefits of Parks & Recreation
Parks and recreation offer numerous indirect and direct
benefits to communities and residents, including addressing
growing social and health concerns such as physical
inactivity, increasing rates of chronic health problems, and
social isolation. These benefits do not end at municipal or
regional borders, nor do residents see municipal boundaries
when considering participating in parks and recreation
opportunities or experiences. The benefits derived from parks
and recreation amenities and services, particularly indirect
benefits such as increased community well-being, economic
impact, and positive impacts on the justice and education
sectors, cannot be escaped even by those who do not use
municipal recreation and parks amenities and services.
Effective planning and delivery of park and recreation
amenities and services will lead to a variety of benefits for
a community and its' residents. For example, supporting the
promotion of healthy lifestyles can lead to lower health care
costs and hosting community events to build a cohesive
community can lead to a reduction in anti-social behaviours
and actions by youth. Additionally, parks and recreation
amenities and services, when properly managed, can also
bring about positive environmental and economic benefits
to a community. Together the myriad of benefits residents
derived from community recreation and parks facilities, spaces
and places, and the creation of social good justify the public
investment in recreation and parks. The following illustrates the
benefits that recreation and parks may bring to a community.
3
If well planned, appropriately resourced, and effectively managed, parks and recreation
programs, services and facilities can...
Environmental
Health
Social & Cultural
Economic
-
Build a culture of
stewardship
-
Protect & restore
biodiversity
-
Provide essential
ecological service
(e.g., water filtration,
pollination, climate
regulation)
-
Enhance our
resilience and
adaption climate
change
-
Mitigate risk from
extreme weather
events
-
Improve physical
health, including
supporting
rehabilitation post
illness or injury
-
Improve wellbeing,
support mental
health and positive
self-esteem
-
Provide safe
environments for
re-engaging
individuals with
physical activity
-
Develop
fundamental
physical literacy
skills
-
Increase social
interaction for
individuals and
families
-
Build community
pride
-
Be welcoming
experiences to
support inclusive
communities
-
Support reconciliation
with Indigenous
communities
-
Reduce anti-social
and risk behaviours
of youth
-
Provide leadership
experiences and
training
-
Enhance appreciation
about an areas' history
& culture
-
Support growth of
the sport, recreation,
tourism, and event
economies
-
Create new direct
and indirect jobs
-
Attract new and
retain existing skilled
labour and
businesses
-
Increase land values
and local
government
revenues
-
Serve as important
assets to deliver
core government
services and
programs.
Figure 2 Benefits of Parks and Recreation
4
1.2 Purpose & Scope of the Plan
The purpose of the Parks and Recreation Comprehensive
Master Plan is to provide Grand Bay - Westfield with a
long-term strategy to be used as a guide in developing
parks and recreation programs, services, and facilities,
which strengthens and builds on the Town's existing parks
and recreation delivery structure.
The objective of this plan is to provide an evaluation of
current and projected recreation trends and demographics,
assess Town parks and recreation infrastructure and
services, human resources, policies, and recommend a
strategic direction to support future decision-making and
delivery structure.
The scope of the Parks and Recreation Comprehensive
Master Plan is limited to the programs, services and facilities
provided and managed by the Town of Grand Bay -
Westfield, which are delivered primarily through the Town's
Recreation Department. This Plan is supported by a 10-year
implementation framework (contained under separate
cover) to guide the development and improvement of parks,
trails, facilities, and recreation programming services. It will
provide a range of recommendations to be undertaken in
the short (1-2 years), medium (3 - 5 years) and long (6 - 10
years) term.
The Parks and Recreation Comprehensive Master Plan
provides a new recreation model for the Town, which will:
- Enhance service delivery capacity.
- Expand diversity of recreation opportunities for
residents and visitors.
- Identify strategies to enrich regional and community
partnerships.
- Promote stewardship of natural assets.
- Empower the community to work together to improve
the wellbeing of all.
5
1.3 Planning Process
This planning process included a review of the Town's parks,
trails and facilities, and background research on Grand Bay
- Westfield community demographics, policy, and trends in
parks, recreation and service delivery.
A multi-faceted community and stakeholder engagement
program included surveys of regional residents and user
groups, focus groups, and interviews with various agencies
and municipal representatives.
The information gathered during the inventory and
consultation stages was used in analyses to develop a series
of recommendations under the following topics:
- Inclusion & Accessibility
- Communication & Engagement
- Optimization of Services and Facilities
- Partnership
- Sustainability
Reporting & Recommendations
Parks and Recreation Comprehensive Master Plan
Data Gathering
-
Community Research
-
Planning and Policy Review
-
Trends & Leading Practices
-
Comparative Research
-
Inventory
-
Partnerships
-
Service Delivery
Engagement Tools
-
Household Survey (335 Responses)
-
Community Group Survey (25 Groups)
-
Stakeholder Interviews (21 Individuals)
-
Municipal Officials and Administration
Figure 3 Planning Process
6
1.4 About this Plan
1
3
2
4
5
Introduction
Overview of the planning
purpose and process.
Grand Bay -
Westfield Today
Setting context for the planning
exercise.
Trends & Leading
Practices
Sector and community trends
that will influence demand and
service delivery.
Parks & Recreation
in Grand Bay -
Westfield
Current state of parks and
recreation facilities and services
in the community.
Service Delivery
Current state of parks and
recreation service delivery in the
community.
7
6
The Future of Parks
& Recreation in
Grand Bay -
Westfield
Presents the strategic themes
and foundations for the Plan
recommendations.
Parks & Recreation
Strategy Strategic
Direction
Mater Plan goal areas, outcomes,
objectives, and recommended
actions.
8
A
Implementation,
Measurement &
Evaluations
Support for implementing
recommendations and
determining value of investment.
Appendices
Additional material to support
Plan recommendations.
7
Section 2
Grand Bay -Westfield Today
Grand Bay - Westfield is nestled along the scenic Saint
John River, making the Town a natural playground for
residents and visitors. As a gateway to the Lower Saint
John River Valley, there is an abundance of hiking, biking,
fishing, camping, golfing, boating, swimming, snowmobiling,
sledding, skiing, and other recreational activities in the area.
There is truly something for everyone when it comes to
parks and recreation in the Town.
Well-known for its scenic natural beauty and benefitting
from proximity to the Saint John River, residents enjoy a high
quality of life and are provided with numerous opportunities
to lead a healthy, active life. Visitors to the area, too, benefit
from the abundant outdoor recreation and water sports
activities available in the Town.
Located minutes away from the City of Saint John, Grand
Bay - Westfield offers the best of urban and rural life in
New Brunswick, with convenient access to many businesses,
services, health care facilities, and top-level educational
institutions. Grand Bay - Westfield has a long, rich history
that is reflected in the dozens of historic places found
throughout the area. There is no better way to explore the
history of the Town then to walk or bike along the Municipal
Heritage Trail.
Today, Grand Bay - Westfield has a population of just over
4,900 (2021). The Town's population has generally been stable
since its creation in 1998, with some population dynamics
observed over time. Since 2006, the Town's population has
ranged from around 4,900 to just over 5,100 (2011).1
1
Statistics Canada, Census Profile, 2016 Census, Grand Bay -
Westfield
8
Disagree
Neutral
Agree
Parks and trails should be a high priority for the Town.
3%
12%
86%
Indoor recreation facilities should be a high priority for the Town.
5%
15%
81%
Parks and recreation programming should be a high priority for the Town.
2%
15%
83%
Art and culture programming should be a high priority for the Town.
9%
34%
58%
Parks and recreation contribute to the local economy by attracting new
residents and visitors.
4%
14%
82%
Figure 4 Resident Prioritization of Parks and Recreation Services
Regional Context
Created through the merger of the former Village of
Grand Bay and Village of Westfield in 1998, the Town
operates as an independent municipality within the Fundy
Regional Service Commission (RSC) area with a broader
regional population exceeding 120,000 as of 2016. Notable
population Centers within the Fundy RSC include the City
of Saint John, Town of Quispamsis, and Town of Rothesay.
There are also Local Service Districts (LSDs) in the Fundy
RSC that provide more localized services to residents.
There are two LSDs that border the Town: Greenwich
and Westfield. The population of these two LSDs was
approximately 3,100 as of 2016.
The communities that comprise the Fundy RSC have a long
history of working together and collaborating to ensure the
greatest benefit is provided to the most people while also
ensuring a fair and equitable distribution of expenses. The
Greater Saint John Regional Facilities Commission oversees
the operation of several important parks, recreation, and
cultural amenities in the region, including the Saint John Arts
Center, the Canada Games Aquatic Center, the Imperial
Theatre, and the Saint John Trade and Convention Center.
As a member of the Greater Saint John Regional Facilities
Commission, the Town of Grand Bay - Westview
contributes funding to these regional amenities in
proportion to its assessment base. By working together at
a regional scale, residents within the Fundy RSC - including
the Town - benefit from being able to access amenities
that otherwise could not be supported by each municipality
independently. At the same time, the Town of Grand Bay -
Westfield is also a direct provider of parks, recreation, and
culture services and amenities to its residents.
The map below illustrates the study area in which the
community survey was fielded with residents of Grand Bay
- Westfield and the surrounding region including Martinon,
Ketepec, Morna, Westfield West, Westfield East, and Greenwich.
Saint John
Grand
Bay-Westfield
Rothesay
1
7
N
City | Town
Highway
Study Area
Grand Bay-Westfield
Waterbody
Figure 5 Town of Grand Bay - Westfield and Regional Area
9
2.1 Who Are We Planning For?
To identify current and future demands and needs for recreation and parks amenities and services in Grand Bay - Westfield,
it is important to understand community demographics.1 That is, to understand who we are planning for now and who we
might be planning for in the future.
1
Unless otherwise noted, demographic data has been derived using ESRI geospatial analysis software and Environics Analytics data
acquired for this project.
Demographics
What's Changed Since the Last Master Plan Update (2011)?
Average household size: 2.5
The Town's population was
skewed to more males (57%)
than females (43%) in 2011. As of
2021, there are now slightly more
females (51%) to males (49%).
The Town's population, much like
other communities in Canada,
continues to age and the cohorts
that now make up the largest
proportion of the overall
population include those
between the ages of 55 to 85.
This trend is projected to continue.
Health care, social services and
retail trade are the two largest
sectors. Other notable sectors
include public administration,
construction, and manufacturing.
Median household income: $91,703
Median age: 46
More than 90% of homes in the
Town are owner-occupied
32% of Town residents are
between the ages of 45 and 64,
a greater proportion than in New
Brunswick overall
Town households spend on
average, around $17,000 per year
on shelter costs - or around 19%
of the median household income.
Around two-thirds of Town
residents have post-secondary
educations, including trade
certificates or diplomas, college
diplomas, bachelor and
post-graduate degrees
The Town's median age has
increased from 41 to 46 since 2011.
Median household incomes
have increased by around
$20,000 per year from 2011 to 2021.
Educational attainment levels have
increased since 2011, with more
Town residents possessing some
form of post-secondary education
(60% compared to 36% in 2011).
Around three-quarters of the
Town's housing stock was
constructed before 1990 (76%).
Nearly 40% of dwellings were
constructed between 1961 and 1980.
6% of households speak either French
(5%) or a non-official language (1%)
as their mother tongue
Transportation is the second
largest annual household
expenditure in the Town, with
households spending around
$15,000 per year on average on
transportation costs.
The Town's population has not
grown as was projected in the
2011 Master Plan, which
anticipated a 2021 population of
just under 6,100 residents (2%
growth per annum).
There has been a continued
movement of people from rural
to urban areas in New
Brunswick. This dynamic may
have a ripple effect in the Town
in that LSD residents will depend
more on the Town for
recreational opportunities than
before as they deal with
population decline/outmigration.
More than 2,500 Town residents
are in the labour force and the
Town's unemployment rate was
approximately 5.7% in 2020.
Most residents get to work by
car either as a driver (90%) or as
a passenger (6%).
Around 45% of households
earned more than $100,000 in
2020. In contrast, around 17% of
households earn less than
$40,000 per year.
Around half of Town households
have children at home (48%). Of
these households, around 43%
have one child and 44% have
two children.
Just under 13% of households are
lone-parent households
Around 4% of the Town's population
are immigrants to Canada.
10
2.2 Policy and Planning Review
The Parks and Recreation
Comprehensive Master Plan must
be rooted in the experience and
knowledge of previous planning
exercises such as the Town of Grand
Bay-Westfield Recreation Master Plan
(2011), Parks and Recreation Policy
(1999) and Town of Grand Bay -
Westfield Municipal Plan (2020). The
Parks and Recreation Comprehensive
Master Plan must also incorporate
and align with the foundations set
within national and provincial planning
documents such as the Framework for
Recreation in Canada, Parks for All and
the New Brunswick Recreation and
Sport Policy Framework. A thorough
review of a variety of policy and plans
is included in Appendix A.
An analysis of local and regional policy
along with a review of the provincial
and national policy and planning
documents identified the following
key themes as relevant to the future
provision of parks and recreation
services within the Grand Bay -
Westfield region.
Pathways to Wellbeing: A Framework for Recreation in
Canada
This foundational document provides a new vision for recreation and parks
in Canada. It provides direction for some common ways of thinking about
this renewed vision of recreation that is based key values and principles. The
Framework is a call to action for all Canadians, and encourages all sectors to
collaborate in the pursuit of five goals and priorities for action:
Why does policy and planning matter?
By integrating and considering recommendations presented in various policies and plans into recreation and parks
decision-making, the Town can demonstrate both leadership and alignment internally and with other levels of government
and major organizations, helping to strengthen funding applications and partnership proposals.
Goal 5: Building Recreation Capacity
Ensure the continued growth and sustainability of the recreation field.
Goal 1: Active Living
Foster active living through physical recreation.
Goal 2: Inclusion and Access
Increase inclusion and access to recreation for populations
that face constraints to participation.
Goal 3: Connecting People with Nature
Help people connect to nature through recreation.
Goal 4: Supportive Environments
Ensure the provision of supportive physical and social environments that
encourage participation in recreation and help to build strong, caring communities.
11
Connected Canadian park lands and
waters that support healthy nature
and healthy people in harmony for
generations to come, backed by an
active, diverse parks community that
cultivates shared goals, mutual respect,
and collective action.
- (Parks for All, 2017)
The following points summarizes key findings of this review.
- The public provision of parks and recreation amenities
and services is essential to public health; it supports
fundamental lifelong sport and physical activity
participation for residents.
- Equitable access to public recreation facilities, parks
and trails and inclusive programming should be a
priority regardless of ability, race, gender, orientation or
age.
- Multi-sector partnerships to deliver recreation
services and programming to individuals and
communities are essential.
- A value-based approach to management of
community and regional partnerships will ensure
intended outcomes are met.
- Outcome based and evidence driven decision
making should focus on fostering healthy, active
residents and supporting the wellbeing of communities
and citizens.
- Environmentally sustainable building practices and
facility management protocols need to be prioritized to
minimize ecological footprint of activities.
- Recreation has unique role to play in fostering a
diversify, strengthened local and regional economy
through tourism and as part of a broader strategy to
attract and retain a skilled workforce.
12
Section 3
Trends & Leading Practices in
Parks and Recreation
Strategic planning for the long-term future of parks and
recreation must account for how current sector trends will
influence Grand Bay - Westfield. Though there are many
trends to be aware of, the following provides an overview of
the most imperative sector trends and leading practices that
have been considered in the creation of the Master Plan.
For a more fulsome discussion of relevant trends please see
Appendix B and Appendix C for broader societal factors
that will influence the future delivery of parks and recreation
opportunities.
13
General Trends Influencing Parks and
Recreation
- A general ageing of the population; longer periods of
retirement.
- Flexibility in the times when people seek out
recreational opportunities.
- Increased variety in leisure options.
- Constraints to leisure participation.
- Changing employment structures and work hours.
- Different people want different activities.
- Provision of high standards and quality of facilities and
services.
- Greater demand for outdoor recreation opportunities.
- Desire for activities to be affordable.
- Growing popularity of unstructured activities.
- Growing recognition of the important role of physical
and wellness activity in managing chronic disease and
support mental health
- Expectations of equity and accessibility.
- Technology developments and impacts.
- More sustainable and eco-friendly infrastructure.
- Multi-sector partnerships to leverage funding and
expertise.
COVID Implications on Youth Sport & Physical Activity
Three potential outcomes for youth sport and physical activity because of the COVID-19 pandemic are
predicted to be:
- The shift of youths' preferences from organized to non-organized contexts will increase.
- Reasons for participating in sport or any physical activity will change for youth as well as for parents/
guardians.
- The perceived value of participating in youth sport and physical activity will change.
This will require innovations in programming, marketing, and resource management to respond to shifting
expectations.
For further insight see: Exploring the Impact of the COVID-19 Pandemic on Youth Sport and Physical Activity
Participation Trends (2021) https://www.mdpi.com/2071-1050/13/4/1744
14
Recreation
- Integration of physical literacy in programming.
- Need to facilitate lifelong participation.
- Multi-use spaces that are community hubs and allow
for multiple activities and user groups.
- Blending indoor and outdoor spaces.
- Leverage event hosting to support recreation facility
development.
- Supporting active living for older adults.
- Relevant and engaging programming for youth,
including leadership development opportunities.
- Co-participation and multigenerational programming.
Parks and Trails
- Accessible trails and parks.
- Unstructured recreational opportunities in parks.
- Connected multi-use trail systems to support active
transportation.
- Asset management strategies for parks.
- Support amenities to allow for year-round use.
- Inclusion of naturalized areas to support wildlife
movement and habitats.
- Increased signage.
- Use to technology to support park and trail use and
planning.
COVID Implications for Recreation Facilities
Three potential implications for recreation facilities are predicted to be:
- The need to adjust operating standards and procedures to meet new hygiene protocol and air quality
standards.
- New facility design will adhere to new standards to support social distancing (e.g., large entry, one-
way systems), reduce or eliminate high touch surfaces and accommodate increased demand to be
multi-use.
- Participants will need to be reassured those facilities are safe; this will have implications for relationships
with community partners and service providers as they will be key in destigmatizing participation.
Information from International Association for Sport and Leisure Facilities. See https://iaks.sport/covid-19
15
Section 4
Parks and Recreation in
Grand Bay - Westfield
The Town of Grand Bay - Westfield offers residents and
visitors a variety of recreation opportunities through the
provision of various municipal parks, trails and facilities. The
map below illustrates select parks and recreation facilities
in the Town. This section provides an overview of select
Town operated and/or supported facilities and parks. A
comprehensive review of the current state of parks and
recreation facilities in Grand Bay - Westfield can be found in
Appendix D.
16
8
9
14
2
10
7
6
15
5
3
12
16
4
1
13
11
Westfield
Beach
Nerepis
Sagwa
Lingley
Hillandale
Ononette
Ingleside
Epworth Park
Pamdenec
Grand Bay
Colonel Nase
Boulevard
Grand
Bay-Westfield
7
N
Non-Town Asset/Facility
Town Asset/Facility
Trailhead
Trail Point
Town
Highway
Study Area
Grand Bay-Westfield
Waterbody
No. Name
1 Blueberry Hill Nature Preserve
2 Brundage Point River Centre
3 Grand Bay - Westfield Dog Park
4 Grand Bay - Westfield Community Centrum
5 James Readt Park
6 Lions Park and Playground
7 Ridge Way Tot Lot
8 River Valley Community Centre
9 River Valley Lions Community Centre
10 River Valley Middle School Field
11 Splash Pad
12 Sunrise Play Park
13 Tailwhip Park
14 Tennis / Pickleball Courts
15 Unity Park
16 Westfield Golf & Country Club
Figure 6 Parks and Recreation Facilities in Grand Bay Westfield
17
4.1 Indoor Recreation Spaces
Indoor recreational facilities play an important role in
facilitating year-round recreational opportunities for
Grand Bay - Westfield residents and visitors. In addition
to providing space for recreation and leisure activities,
sports, cultural activities and events, indoor facilities create
opportunities for non-participant social interaction in spaces,
such as lobbies and viewing areas.
In addition to the Town operator and/or supported indoor
recreation facilities listed below, the recreation inventory is
supplemented by community space in local schools and
churches; as well as regional recreation inventory including
the Saint John Aquatic Centre, Quispamsis qplex, and the
Saint John Arts Centre
Table 1
Grand Bay - Westfield Indoor Recreation Amenities
Facility / Asset
Age
Description
Grand Bay - Westfield
Community Centrum
1978
- Multi-purpose rooms
- River Valley Seniors Lounge
- Town Offices
- Fire Station #1
- Rentals, recreational use by groups, variety of community-group
programming
River Valley Community
Center (Arena)
1996
- Ice surface
- Spectator seating for 600
- 2 meeting rooms
- Outdoor basketball court
- Hockey, figure skating ball hockey, community events, festivals,
rentals including space to private childcare and BGC Greater Saint
John
River Valley Lions
Community Center
1993
- Meeting room
- Storage room
- Recreation uses, programming, lessons, meeting, facility rental to full
time private childcare
Brundage Point River Center
2003
- Two-acre waterfront park with visitor information Center, boat ramp,
parking, floating docks, and overnight moorings
- Rentable for formal gatherings or business meetings for up to 75
with a kitchen and catering options
- Paved walkway and interpretive panels depicting local history arts,
and culture
- Public Art Sculptures
18
Resident Facility Use
Brundage Point River Center 82%
River Valley Community Center 71%
Grand Bay - Westfield Community Centrum 59%
Recreation Amenity Priorities Identified by
Residents
Fitness facilities 78%
Activity rooms 76%
Arena facilities 75%
".... We rely on the school gyms here, which
became an issue during the pandemic.
Browns Flat's community Hub is an
excellent example of a public space for a
community that comprises of a gym and
other community rooms, that does not rely
on the school board for access."
- Grand Bay - Westfield
Resident
35% of Community Groups agreed
that current recreation facilities
and spaces in Grand Bay -
Westfield meet the needs of their
organization.
81% Agree
Indoor recreation facilities should be
a high priority for the Town.
19
4.2 Outdoor Recreation Spaces
Outdoor recreation involves both programmed and self-
directed activities in green spaces (parks, trails, and open
spaces) and on waterways. Outdoor recreation activity
generally focuses on the interactive relationship between
the natural environment and people, as it generally relies on
nature as a component of the activity. For example, lakes
and rivers provide places to fish, kayak, or canoe; birds for
bird watching; and wooded areas create opportunities for
hiking, climbing, and mountain biking.
Table 2 Grand Bay - Westfield Outdoor Recreation Amenities
Facility / Asset
Age
Description
Tennis / Pickleball Courts
2010
- 3 fenced asphalt tennis/pickleball courts
- Picnic shelter
- Tables
River Valley Field
1998
- Softball field
- Youth and adult softball league play
Unity Park
1998
- Newest municipal park
- 22x22 ft. gazebo, green space, decorative planting, shale trail
- Benches, picnic table, monument, Ononette Heritage Trail Kiosk
- Public Art Sculpture
Brundage Point River Center
Play Area
2010
- Small playground
River Valley Middle School
Softball Field
1998
- Fenced and lit shale and grass ball diamond at River Valley Middle
School
- School users
- Youth and adult league play
Ridge Way Tot Lot
2005
- Small, fenced-in play area for toddlers and young children
Lions Park and Playground
1998
- Playground
- Two ball fields: one minor ball, one senior ball
Colonel Nase Fitness Area
2011
- Bench, 2 bike racks, outdoor exercise machine, lighting, and
decorative planting
- Interpretive panel
Tailwhip Park
2015
- Unsupervised youth bike / skate park next to the River Valley
Community Center Arena
Dog Park
2015
- 1 acre fenced in dog park with an area for small dogs and large dogs
Splash Pad
2017
- Outdoor splash pad open during the summer season with portable
washroom facility
20
Resident Outdoor Recreation Participation
Walking 93%
Beach/River Activities 61%
Nature/Wildlife Viewing 45%
Recreation Amenity Priorities Identified by
Residents
Beach Area 68%
Splash Pad 32%
Outdoor Sport Courts 26%
".... I want the Town to be known as an outdoor hub. Both
for motorized and non-motorized recreational vehicles.
Development of snowshoe and cross-country trails and
very importantly bike trails would be a big hit for the town.
Mountain bike trails are all the rage currently ... ATV trails
and some sort of lodge where ATVs can pull up for fuel,
food and equipment would do well I feel."
- Grand Bay - Westfield Resident
The Town of Grand Bay -
Westfield should be viewed
as an "Outdoor Recreation
Destination" with residents,
visitors and stakeholders
placing considerable value
on outdoor recreation
opportunities within the Town
and surrounding region.
21
4.3 Parks
Parks are a valuable community asset that offer
environmental, economic, social, and health benefits while
beautifying urban and rural environments. Parks serve as
places of respite, provide venues for physical activity, as
well as serve a conservation role in protecting natural and
cultural heritage landscapes. Trails play a key role in Grand
Bay Westfield's overall parks and recreation system as they
provide connections between amenities such as parks,
recreational facilities, arts and culture destinations as well as
provide active transportation routes throughout the Town.
Table 3 Community Parks and Trails
Facility / Asset
Age
Description
Municipal Heritage Trail
2010
- 14.5 KM trail linking arena, service clubs, schools, parks, ball fields,
beaches, boating, etc.
- Interpretive signage along the route
- Support amenities such as benches and tables at scenic locations
Unity Park
1998
- Newest municipal park
- 22x22 ft. gazebo, green space, decorative planting, shale trail
- Benches, picnic table, monument, Ononette Heritage Trail Kiosk
Blueberry Hill Nature
Preserve
2010
- 50-acre property located in Saint John but bordering the Town
- Trail network for hiking, bird watching, cross country skiing
22
Resident Park and Trail Use
Municipal Heritage Trail 69%
Blueberry Hill Nature Preserve 60%
Unity Park 54%
Parks and Trail Amenity Priorities Identified by
Residents
Garbage/Recycling Bins 84%
Benches/Tables 83%
Water Access Points 78%
Trails, Paved/Accessible 78%
".... A large park encompassing good
sized open space or spaces for multi-
use purposes would be ideal. E.g.: a
town square, a festival area, picnic and
barbeque areas, paved walking paths,
potential for outdoor courts, etc. More or
larger public access points to the Saint
John River would be recommended. Since
most waterfront property is privately
owned by homeowners, we are limited
to everyday activity to river use within the
boundaries of the town."
- Grand Bay - Westfield
Community
Stakeholder
86% Agree
Parks and Trails should be a high
priority for the Town.
23
Section 5
Service Delivery
Parks and recreation facilities, spaces, and services
within the Town of Grand Bay - Westfield are managed,
supported and provided by a myriad of organizations. The
Town supports facility development and management,
park management, land acquisition, services and programs.
Additionally, the Town plays a role as the regulator through
the creation and implementation of policies and by-laws.
As a public service provider, the role of the Town in
providing parks and recreation typically aligns with one of
three categories:
Direct Provider
Town identifies/perceives
community needs and plans,
develops, constructs and
operates facilities, programs and
services through public funding.
Indirect
Provision--Partnerships
Town initiates and enters mutually beneficial and
collaborative partnerships and alliances to provide
the services and may provide various supports such
as capacity building, leadership, facilitation and
finances to community groups, organizations and
agencies that then plan and deliver the services.
Cost Share
Town provides financial support
through cost share agreements
to an existing agency or entity
such as an adjacent municipal
government who already offers
the services desired
Figure 7 Service Delivery Spectrum
24
Service delivery is a key dimension to providing high quality
parks and recreation opportunities in Grand Bay - Westfield.
Currently the Town employs a variety of service delivery
approaches. For example, for the management and
operation of the River Valley Community Center, the Town
has a partnership with the River Valley Community Center
Foundation. The Blueberry Hill Nature Preserve is managed
by a group of volunteers, the Friends of Blueberry Hill, to
provide sustainable stewardship of the property, including
maintenance of several trails. The River Valley Softball
Field is owned by the School Board and operated and
maintained by the Town.
The following chart overview the current service delivery
approach used for various facets within the scope of the
Recreation Department. It should be noted that given the
diverse nature of parks and recreation it is unreasonable to
believe that a single service delivery approach would be
applied in each service area.
Direct Provider
Indirect Provision--
Partnerships
Cost Share
Legend
Parks
Recreation
Development
Operations
Maintenance
Programming
Figure 8 Parks and Recreation Service Delivery in Grand Bay - Westfield
25
What does this mean for the
Master Plan?
The current service delivery system is working well for the
existing facilities and parks in the Town. Analysis of the service
delivery model found a high level of reliance on volunteers
for the delivery of programming. While a high level of
volunteerism can be considered a community asset, it can
present challenges which are important to be mindful of:
- There is less oversight of volunteers, versus paid staff.
If a volunteer were to leave or step back from their
position unexpectedly, this could put a program or
service at risk if there is not another volunteer to take
on the role.
- It is important to recognize and celebrate volunteers,
if they do not feel their contributions are valued by a
municipality the volunteer may choose not to continue
in their role.
- There may be gaps in capacity and knowledge, which
would be able to be addressed through additional
training with paid staff.
Service Delivery Challenges in Parks
and Recreation
- High consumer expectations - low cost/ long
operating hours.
- Changing population demographics.
- Competition for participants.
- Maintaining and upgrading ageing and
outdated facilities.
- Need for new facilities to accommodate
population growth.
- Well-trained personnel - volunteers and paid
staff.
- Keeping 'pace' with technology development.
- Environmental sustainability operations and
facility/space management.
- Competing priorities on Council budget.
26
Section 6
The Future of Parks &
Recreation in
Grand Bay - Westfield
Parks and recreation opportunities are highly valued services
by residents, groups, and visitors of Grand Bay - Westfield
and the surrounding region. Significant investment has been
made, and continues to be made, by the Town in providing
parks and recreation opportunities. Parks and recreation
services also help the Town Council achieve their broader
strategic priorities, therefore a rationale for investment
in parks and recreation is demonstrated by Council
incorporating recreation in overarching plans and initiatives.
The reason why parks and recreation are valued and
justified is due to the benefit that investment in publicly
supported recreation leads to. These benefits occur both
directly to some residents (participants in programs/
opportunities and users of facilities) and indirectly to all
residents (reduction of anti-social behaviours, enhanced
individual health resulting in lower health care costs,
reduction of costs in the justice system, community image
and aesthetics, etc.). The indirect benefit to all is key to
justifying tax support to these services.
The Grand Bay - Westfield Parks and Recreation
Comprehensive Master Plan is intended to provide a
long-term strategy that is used as a guide in developing
parks and recreational programs and services that will
encourage a healthy, vibrant community while supporting
growth and development in the Town. The Strategy will be
built upon the foundation of the Town's vision and mission
statements and with the aim to support the strategic
priority of community vitality.
The overarching purpose of the Master Plan is to facilitate a
future where:
Residents and visitors benefit from parks and
recreation opportunities and spaces in Grand
Bay - Westfield.
This section provides the foundations for the forthcoming
strategic recommendations, including introducing the
identified themes from planning research and engagement
activities, outlining a new role description for the Town
Recreation Department and a new decision-making
framework to guide the equitable and sustainable provision
of parks and recreation opportunities in the Town.
Town of Grand Bay - Westfield
Vision
A welcoming place to live, grow and thrive.
Mission
Facilitating growth, wellness, and prosperity
through effective and forward-thinking leadership.
27
6.1 Strategic Themes
The following themes emerged through the planning
process and research undertaken in the development of this
Parks and Recreation Comprehensive Master Plan. These
five themes, introduced below, provide the guiding direction
to the strategy contained in Section 7 to facilitate the future
delivery of parks and recreation services and facilities in
Grand Bay - Westfield.
1. Inclusion & Accessibility
Ensuring the Town parks and recreation facilities, spaces
and services are welcoming and accessible to all should
be a current and future priority in planning for parks and
recreation opportunities. The term accessibility is being
used interchangeably to refer to both inclusive design of
facilities and programs, as well as affordable programming
and fees for all socio-economic levels in Grand Bay -
Westfield. Inclusive programming and opportunities, along
with removing barriers to participation for all current and
future residents was a key theme that emerged from the
engagement program, as well is an overarching trend in the
parks and recreation sector.
Community Input
2. Communication & Engagement
There is a need to support the growth of the local recreation
sector through strategic communication efforts. The
engagement program and analysis of current service
delivery efforts identified that gaps in the communication
of parks and recreation opportunities exist. Further
educating residents and visitors about parks and recreation
opportunities in the Town and region will enhance the
benefits and positive outcomes achieved. Overall, there
may be opportunities to consider the use of more engaging
technology for easier access by residents and visitors,
including a range in age groups. Stakeholders indicated
they would like to see better promotion of local parks and
recreation opportunities through an enhanced information
on the Town website, an interactive map of parks and trails
and a community calendar of programs and events.
Community Input
In the resident survey the most cited barrier limiting
participation in recreation services and programs was a
lack of awareness (57%); barrier limiting visitation to parks
and trails was unaware of parks/a lack of familiarity (37%).
"...a parent of a child with disabilities,
I know that the current facilities need
improvements to make them more
accessible to people of all abilities"
- Grand Bay -
Westfield
Resident
"...we need to be welcoming to all."
- Grand Bay -
Westfield
Community
Stakeholder
28
3. Optimization of Services &
Facilities
The Town needs to be thoughtful and strategic in future
planning to optimize the provision of parks and recreation
opportunities and spaces. This should include the review
of current policies and procedures to strengthen planning
and service delivery. Maximizing use of existing facilities
and continuing to explore the feasibility of future facilities
and spaces, including a multi-use recreational facility and
a public beach area, should continue to be a priority for
the Town. Creating facilities and spaces that are seen as
community hubs and available for year-round use should be
encouraged in all updates and future facility design.
Community Input
Community groups (53%) noted getting access to facilities
and spaces as a common challenge.
4. Partnership Cooperation
Municipalities are increasingly looking to form partnerships
that enhance service levels and leverage resources. The
engagement program and analysis of current service
delivery efforts identified the significant role community
groups and partners play in the delivery of parks and
recreation programming and services in Grand Bay -
Westfield. Partnerships and collaborations can create
opportunities to provide innovative programs as well as
share unique perspectives and solutions; however, support
and leadership is needed to optimize delivery. It should be
a priority for the Town to encourage capacity building of
community partners and facilitating collaboration.
Community Input
"...the Town needs to take on a leadership
role providing recreational activities"
- Grand Bay -
Westfield
Resident
".. Facilities are not used as much as they
could be..."
- Grand Bay -
Westfield
Resident
"...A comprehensive recreational and
programming plan will only enhance what the
(RVCC) recreation committee has begun.''
- Grand Bay - Westfield
Community
Stakeholder
29
"...my hope that this initiative brings new
ideas and building up our parks and
recreation activities for all ages is hugely
successful in attracting people to live here..."
- Grand Bay -
Westfield
Resident
"Our recreation facilities and services
need to be part of future emergency
preparedness planning to provide
safe and resilient spaces for our Town
residents..."'
- Grand Bay -
Westfield
Community
Stakeholder
5. Sustainability
Municipalities must be thoughtful in the provision of services
and spaces, while adopting innovative new solutions to
create a sustainable future in both economic and climate
adaption terms. The advancement of the delivery of parks
and recreation services and facilities to promote community
stewardship and healthy living in a sustainable manner
should be a priority for the Town. The engagement program
identified both fiscal and environmental sustainability as a
key concern for residents. This theme is also significant in
the broader sector literature and provincial and national
programs and policies.
Community Input
30
6.2 Mandate for Recreation Department
While the role of the Town in the provision of parks
and recreation services should continue to be a shared
responsibility with community groups and partners with
respect to both facilities and programs. It is recommended
that the Town Recreation Department fill a leadership role
to provide support, guidance, and resources to community
partners who contribute to service delivery within the
community; as well as provide programming and services
to address gaps and needs as identified.
To meet this objective, it is recommended that the Town
adopt the following new role description as a guiding
mandate for the Recreation Department.
Role of the Recreation Department
Provide residents of Grand Bay - Westfield with a
diverse offering of recreation, wellness and leisure
opportunities that enrich their lives. Individuals of all
ages and abilities will be considered when developing
these opportunities, with a goal of providing pathways
not only to physical health, but also improved social and
mental health. We are committed to providing quality
programming, facilities, parks and trails, and events.
We value and support our community partners who
contribute to and share our passion for an inclusive,
innovative, healthy, and sustainable community.
The adoption of this new role description
should be reflected in all Department planning,
job descriptions and in establishing relationship
parameters with community partners.
31
6.3 Community Lens Framework
Through various initiatives and planning work the Town
of Grand Bay - Westfield has articulated the importance
of fostering a high quality of life for residents, supporting
the natural environment and to creating an open, inclusive
community. To support these objectives as they relate to
parks and recreation, it is important to take a holistic view
of the community and to consider different perspectives of
how policies, programs and practices will impact the Town,
its' residents and surrounding region. Therefore, this Plan
offers a new decision-making framework to consider the
impact of a potential policy, program, or practice through
various community and environmental perspectives.
A 'lens' is an operational tool to encourage the consideration
of different or new perspectives, with the aim of developing
a clearer and more complete view and understanding of
the community. Based on research, community engagement
and outreach, and visioning sessions, five lenses were
identified and applied to this Master Plan - older adult;
equity and inclusion; youth; public health; climate. These
lenses are a tool to ensure parks and recreation policies,
programs, and practices in Grand Bay - Westfield do not
include elements that may unknowingly create barriers or
exclusion of residents.
Each lens has a series of questions that should be applied
before and after actions are taken in relation to the delivery
of parks and recreation services to help decision makers
and administration focus on equity in both their process and
outcomes, and to reflect in a meaningful manner on their
actions and decision making. Thus, ensuring any barriers are
removed and all residents can live a healthy, fulfilled life.
Older Adults
Climate
Public
Health
Equity &
Inclusion
Youth
Figure 9 Community Lens Framework
32
How to Apply the Lens?
Step 1: Consider Assumptions
Reflect on the composition of the community and consider
what community members might experience exclusion or
barriers. Consider personal social or organizational factors
and assumptions that may influence your experiences
and beliefs. This first step encourages asking the tough
questions of ourselves to ensure a certain level of objectivity
and awareness in evaluating the decision or action being
considered.
Step 2: Identify & Ask the Lens Questions
Identify the lens or lenses that need to be applied to the
decision or action. Then ask the four questions outlined for
each lens (presented in the following section) of the policy,
program and practice being considered. Answer yes, no,
or unsure for each question. If the answer is yes to all four
questions, proceed to action. If no or unsure is answered for
any question, proceed to step three.
Step 3: Evaluate
If any of the questions are answered no or unsure, the policy,
program and practice being considered needs further
evaluation and work to be implemented in the best interest
of the community and barrier free. Follow the evaluation
process below to identify how to best adapt the policy,
program and practice being considered.
Step 4: Take Action
Re-ask the four questions of the adapted policy, program
and practice being considered, if the answer is yes to all
four questions proceed with action. If any answers are no or
unsure, return to step three.
Ask
Reach out to those who could
help, including colleagues with
experience creating and
implementing similar policy
and/or programming (i.e. policy
learning, lesson drawing)
Listen
Engage with community
members, provide meaningful
opportunity to share their
knowledge and perspective of
how the policy, program and
practice being considered would
impact them
Learn
Read any additional relevant
research to further inform
adapting the considered policy,
program or practice to remove
identified barrier or issue of
exclusion. Identify and evaluate
options based on information
gathered
Figure 10 Step 3: Lens Evaluation Process
33
Community Lens Framework
The population of Grand Bay - Westfield is aging. Older
adults are now enjoying longer periods of retirement, and
some are enjoying more active lifestyles than previous
generations; however, not all older adults are following this
trend. It is estimated that 60% of Canadian older adults
are inactive and therefore unable to experience the health
benefits associated with active living. Physical activity
and participation in recreation opportunities is critical for
healthy aging. Growth projections for the Province of New
Brunswick indicate that the number of older adults in the
province is expected to increase dramatically over the
next 25 years. These statistics make it vital for Grand Bay
- Westfield to consider the health and well-being of older
adults in their planning.
Questions to Ask:
- Does this policy, program, or practice promote older
adult physical or creative activity and/or community
engagement?
- Would this decision benefit from input of older adults?
- Can older adults access this program or service? (e.g.,
transportation, affordability)
As Grand Bay - Westfield becomes more diverse, so too
are the needs and aspirations of its residents. It is imperative
that the local government act to be deliberatively inclusive
for all residents through equitable practices to remove
barriers. Equity is treating everyone fairly by acknowledging
their unique situation and addressing systemic barriers. The
aim of equity is to ensure that everyone has access to equal
results and benefits. Ultimately, everyone benefits when all
residents are included and considered. Applying this lens will
help guide discussions and evaluations on the fairness of
an action by incorporating diverse perspectives. The equity
and inclusion lens will help to ensure consistency in decision
making and comprehensible efforts in moving equitable
and inclusive programming and services forward in the
community.
Questions to Ask:
- Are there equity and inclusion concerns related to
this policy, program or practice? (e.g., accessibility,
affordability, safety, sexual or gender identity, culture)
- Have the perspectives of the primary user or target
group of this policy, program or practice been
considered?
- Would this decision benefit from engaging the primary
user or target group?
- Is this policy, program, or practice inclusive of those with
mental/cognitive and/or physical barriers? (e.g., universal
accessibility of facilities, wayfinding signage, etc.)
Lens 1: Older Adult
Lens 2: Equity &
Inclusion
34
Applying this lens will help to situate actions and decisions
with the perspectives of community youth and the unique
challenges and barriers they face. Furthermore, as the
future generation it is important to take into consideration
the needs and aspirations of youth to encourage their
engagement within the community.
Questions to Ask:
- Does this policy, program, or practice promote youth
physical or creative activity and/or engagement?
- Would this decision benefit from youth input?
- Can youth access this program or service? (e.g.,
transportation, affordability, inclusion)
The practice of public health is focused on improving
and maintaining the health of populations based on
equity, human rights, and addressing the underlying
determinants of health. Public health practice is built on
the interconnectivity of five main building blocks evidence
base, risk assessment, policy, program and evaluation.
Public health is a complex adaptive system which has
evolved from providing clean water, to managing a broader
spectrum of communicable and non-communicable
diseases and continues to change as we address issues
of emergency preparedness and the influence of the
environment on health. It is anticipated that a resulting
outcome of the COVID-19 pandemic event will be the need
for all actions and decision-making processes to consider a
public health lens as a key perspective.
Questions to Ask:
- Does this policy, program, or practice align with and/
or support regional, provincial or federal public health
mandates and goals?
- Would this decision benefit from engaging with or
seeking input from public health officials?
- Does this policy, program, or practice include health
promotion and/or education elements (when
applicable)?
- Does this policy, program, or practice consider
emergency preparedness?
Lens 3: Youth
Lens 4: Public Health
35
Lens 5: Climate
Climate change will dramatically impact the provision
of parks and recreation infrastructure, programs, and
services in Canadian municipalities. As there is a direct
relationship between recreation and the environment.
Recreation impacts the natural environment, and the natural
environment impacts the provision of recreation. Being
mindful of our actions and making decisions to mitigate and
adapt to the effects of climate change will provide tangible
benefits for residents today and ensure future generations
will have access to resources that support a healthy, safe,
and connected community. By applying this lens, the Town
can better assess the climate impacts in coming years,
encourage behavioral change and help to ensure parks and
recreation are resilient to future climate-related disruptions.
Questions to Ask:
- Are facilities (new construction or rehabilitations)
designed to withstand more extreme temperatures
and/or weather events?
- Can freshwater use be minimized or grey water
(e.g., rainwater, stormwater runoff) be utilized in the
maintenance of parks and outdoor recreation spaces?
- Are support amenities in place to allow residents
recreate in more extreme hot or cold temperatures?
- Does this policy or program consider what
infrastructure may be in greater demand because of
climate change to ensure future adequate provision?
36
Section 7
Parks and Recreation
Strategic Direction
How to Read the Strategy Recommendations.
Goal Area (Strategic Theme)
Outcome: High level statement that indicates the ideal state achieve through meeting the objectives.
Objectives: Specific target to be achieved through the implementation of recommended actions.
Action
Timeline
Responsibility
Resources/Considerations
Action to be implemented
by the Town Recreation
Department
Ongoing
Short (0 - 2 years)
Medium (3 - 5 years)
Long (6 - 10 years)
Who is involved in the
implementation of this
action (e.g., Town; partners;
community groups).
Information to support
why this recommendation
is included; as well as
information to consider when
implementing the action.
37
Parks and
Recreation
Comprehensive
Master Plan
Develop
opportunities that
support active and
creative living for all
ages and abilities.
Reduce barriers to
access parks, facilities,
and programs.
Ensure parks, facilities
and programs are
welcoming to all.
Deliver and design
programs and
services that are
responsive to
community needs.
Employ leading
sustainable
practices to
operations and
facilities
management.
Encourage
innovation in
recreation staff and all
community partners.
Enhance
communication
efforts related to parks
and recreation
opportunities and
benefits.
Improve the use of
technology to support
participation and
aminate spaces.
Incorporate the use of
technology to support
data collection.
Develop effective
and clear working
procedures to guide
community
partnerships.
Establish a
Recreation
Committee to
facilitate the sharing of
resources, information,
and coordinate
advocacy.
Support community
groups to build
organizational and
leadership capacity.
Update
policies and
procedures to
strengthen the planning
and delivery of parks
and recreation
services.
Leverage resources to
expand and improve
service delivery.
Maximize use of
existing facilities.
Inclusion &
Accessibility
Parks and Recreation
programs, services, spaces,
and facilities in Grand Bay -
Westfield are welcoming
and accessible for all.
Communication &
Engagement
Residents and visitors alike
are engaged and active in
local parks and recreation
opportunities.
Optimization
of Services &
Facilities
Parks and recreation
facilities and services are
efficiently delivered to
maximize return on
investment.
Partnership
Community partners are
supported, and meaningful
opportunities for
collaboration exist.
Sustainability
Parks and recreation
facilities and services in
Grand Bay - Westfield are
innovative, adaptive, and
resilient.
38
Inclusion and Accessibility
Outcome: Parks and Recreation
programs, services, spaces, and
facilities in Grand Bay - Westfield are
welcoming and accessible for all.
Objectives:
- Develop opportunities that support active
and creative living for all ages and abilities.
- Reduce physical, economic, and social
barriers to access parks, facilities, and
programs.
- Ensure parks, facilities and programs are
welcoming to all.
Alignment with Recreation Framework
Alignment with Parks for All
Active Living
Collaborate
Inclusion and Access
Connect
Supportive
Environments
Lead
Building
Recreation
Capacity
Connecting People
with Nature
Conserve
39
Recommended Actions
Action
Timeline
Responsibility
Resources/Considerations
Develop inclusion policies and
procedures for Town supported/
operated programming and facilities.
Medium
Town
Partners
Community Groups
- Seek input from community
organizations such as BGC Greater Saint
John.
Adopt the Community Lens
Framework as part of decision
making and evaluation processes.
Short
Town
- See Parks and Recreation Master Plan
Section 6
Establish intergenerational
programming which could include
special events, physical and creative
activities.
Ongoing
Town
Partners
Community Groups
- Work with community groups to support
development of intergenerational
programming.
- Create programming where gaps exist.
See Appendix E: Program Development
Framework.
Conduct a physical accessibility audit
of facilities, parks, and trails.
Medium
Town
Partners
- Para NB has sport and recreation facility
and programming checklists available.
Conduct a review of user and rental
fees.
Medium
Town
Partners
- Develop guidelines to ensure fair and
equitable access to the recreation
facilities, services and programs.
Encourage a greater range of
activities for older adults.
Ongoing
Town
- Work with community partners
and service providers to determine
appropriate range of activities and
services.
- NB Plays provides resources to support
older adult programming development.
Develop training to ensure staff
and community recreation leaders
positively contribute to delivering
high-quality, safe, and meaningful
recreation experiences for all
residents.
Medium
Town
- The Canadian Parks and Recreation
Association has many professional
development resources available.
- The Government of Canada offers a
free gender-based analysis plus (GBA+)
course online.
Community Innovation: Recreation for Mental Health Game
Recreation for Mental Health Game has been developed and administered through Recreation
Nova Scotia. There are two versions: one for people in mental health recovery, and one for
recreation providers and practitioners. Through the game people in mental health recovery
can practice problem solving through barriers to recreation and uncover new strategies to use
to do a recreation activity. While practitioners can better understand the barriers people with
mental health face in accessing recreation opportunities and consider the supports needed to
ensure everyone experiences the benefits of recreation.
40
Communication and Engagement
Outcome: Residents and visitors alike
are engaged and active in local parks
and recreation opportunities.
Objectives:
- Enhance communication efforts related
to parks and recreation opportunities and
benefits.
- Improve the use of technology to support
participation and aminate spaces.
- Incorporate the use of technology to support
relevant data collection.
Alignment with Recreation Framework
Alignment with Parks for All
Active Living
Collaborate
Inclusion and Access
Connect
Supportive
Environments
Lead
Building
Recreation
Capacity
Connecting People
with Nature
Conserve
41
Recommended Actions
Action
Timeline
Responsibility
Resources/Considerations
Coordinate a roundtable with
all relevant stakeholders to
communicate the outcomes and
recommendations from this Master
Plan.
Short
Town
- Include relevant Town departments,
regional and community partners to
support continued collaboration.
Provide an interactive online
Grand Bay - Westfield Parks and
Recreation Activity Guide.
Short
Town
- Work with regional partners to identify
opportunities available to residents.
Align the promotion of recreation
and parks with the Framework for
Recreation in Canada (2015) and
Parks for All (2017) to highlight the
benefits for all.
Short
Town
- See Appendix A: Policy Review
- Framework for Recreation in Canada
(2015)
- Parks for All (2017)
Develop interactive online maps for
parks, trails, and open spaces.
Medium
Town
- Residents and visitors should be able to
easily plan their desired parks and trails
experiences.
- Several online map applications, such
as Google Maps, allow for the easy
development of online maps
Improve access to online information
on recreation, parks, and trail
amenities.
Short
Town
- Consider increasing the availability of all
related information contained online.
Support the promotion of community
group and partner programming
and services.
Ongoing
Town
- Leverage Town social media to support
community groups.
- Work with community groups to
determine promotional needs.
Research the potential for a new
data management system to better
maintain and utilize comprehensive
data on community partners and
stakeholders.
Short
Town
- Many data management systems
exist, ranging from Customer Relation
Management (CRM) systems to
more robust suites offering analytic
capabilities.
- Cost, user friendliness, and functionality
should be key considerations.
Conduct community engagement
to determine shifting needs and
preferences of residents.
Ongoing
Town
- Facility/program satisfaction surveys.
- Town/regional Resident Recreation
Survey repeated every five to seven
years.
Create meaningful opportunities
to engage youth to identity
barriers, experienced challenges
and demands for recreation
opportunities.
Ongoing
Town
- Work with community groups and
partners to identify opportunities to
engage youth.
- Consider how engagement findings will
be reported or shared back with youth
to maximize 'buy-in'.
42
Community Innovation: Summerside PEI, Hello Summerside
To encourage residents and visitors to explore and
ask questions about their surroundings, Summerside,
PEI launched the 'Hello Summerside' pilot project in
summer 2019. Working with the UK initiative 'Hello
Lamp Post', Summerside has added interactive codes to
street furniture, lamp posts, garbage cans and notable
sites throughout the city. People that encounter these
objects can send a text message (using a code affixed
to the object) to the object, learning more about the
history of the community, to get more information
on City initiatives and even to provide feedback on
City initiatives. Since its launch, 'Hello Summerside'
has exchanged more than 20,000 messages with
nearly 3,000 'players'. By passively engaging with
and informing residents/visitors, Summerside has
emerged as a Canadian innovator in sharing program
information, stories and other data with inquisitive
people willing to text things like bridges and garbage cans.
43
Optimization of Services and
Facilities
Outcome: Parks and recreation
facilities and services are efficiently
delivered to maximize return on
investment.
Objectives:
- Maximize use of existing facilities.
- Leverage resources to expand and improve
service delivery.
- Update policies and procedures to
strengthen the planning and delivery of
parks and recreation services.
Alignment with Recreation Framework
Alignment with Parks for All
Active Living
Collaborate
Inclusion and Access
Connect
Supportive
Environments
Lead
Building
Recreation
Capacity
Connecting People
with Nature
Conserve
44
Recommended Actions
Action
Timeline
Responsibility
Resources/Considerations
The Parks and Recreation Policy
should be reviewed and updated to
reflect the updated mandate and
objectives contained within this
Master Plan.
Short
Town
- Parks and Recreation Comprehensive
Master Plan
- Adopt proposed new role for
department contained within Parks and
Recreation Comprehensive Master Plan.
Facility User Policy should be revised
and updated.
Short
Town
- More operational directions could be
presented as a form or check list.
- Consider adopting a 'Code of Conduct
Policy' to guide user behaviour in
facilities.
Grant Policy should be revised and
updated.
Short
Town
- Consider adding language or criteria
on group alignment with strategic
documents such as the Parks and
Recreation Comprehensive Master Plan.
Complete an operational review of
the RVCC and develop a Strategic
Plan to guide future use and
development.
Short
Town
Partner - RVCC
- Support enhancement of current
operations and maximize benefits for the
community.
- Identify gaps and opportunities.
Invest in trail enhancement through
the development of a Trails Master
Plan.
Medium
Town
Community Groups
Partners
- Parks and Recreation Master Plan,
particularly Appendix A: Policy Review to
support grant applications.
Develop a facility feasibility study
for a multi-purpose community
recreation Center.
Medium
Town
- Work with community groups and
partners to identify needed amenities.
- See Appendix G: Feasibility Triggers
Develop an outdoor recreation
feasibility study for a community
beach and hand launch.
Short
Town
- See above.
- Consider utilizing online mapping to
engage residents on where they would
like to see investment.
Ensure all activity spaces and rooms
do not have specific labels (e.g.,
youth/senior room).
Short
Town
- Will maximize flexibility of current
inventory of spaces.
- Allow for opportunities for cross-
programming and intergenerational
programming.
45
Partnership
Outcome: Community partners
are supported, and meaningful
opportunities for collaboration exist.
Objectives:
- Support community groups to build
organizational and leadership capacity.
- Establish a Recreation Committee to
facilitate the sharing of resources and
information, and coordinate advocacy.
- Develop effective and clear working
procedures to guide community
partnerships.
Alignment with Recreation Framework
Alignment with Parks for All
Active Living
Collaborate
Inclusion and Access
Connect
Supportive
Environments
Lead
Building
Recreation
Capacity
Connecting People
with Nature
Conserve
46
Recommended Actions
Action
Timeline
Responsibility
Resources/Considerations
Hire a Community Liaison and
Programming Coordinator.
Short
Town
- Assist in building capacity with partners
who provide services to the community.
- Consider engaging regional partners
to determine if this could be a shared
position.
Develop resources and tools to
support community groups and
partners.
Short
Town
- Focus on areas such as volunteer
recruitment and training, board
development, fundraising, planning and
community engagement.
Establish an annual process to gather
data from community partners/
groups.
Medium
Town
- Will ensure decision making, policy
and program evaluation and benefit
measurement are rooted in accurate
information.
Create a regional recreation
leadership team that is united
by a common vision and acts as
an advisory body for parks and
recreation.
Short
Town
Partners
- Could inform the decision making of
Council as related to parks and recreation
matters, including the development
and operations of infrastructure and
programs, and service delivery.
- Should provide a regional perspective.
Contribute to the development of
a Town Volunteer Strategy that
includes other sectors that rely on
volunteers.
Medium
Town
- Multi sector/department volunteer
strategy will benefit the Town and
ensure consistency in operations and
opportunities.
Develop a Partnership Framework to
guide existing and future community
partnerships that support the
delivery of parks and recreation.
Medium
Town
- The framework could contain guidance
related to:
» Criteria to identify potential
partners
» Expectations and responsibilities
» MOU template
» Evaluation metrics
47
Community Innovation: Town of Halton Hills
Community Group Registration Program
The Town of Halton Hills, Ontario works together with
community groups and individuals to provide services
that develop healthy and active communities. Through
the Recreation & Parks Community Group Registration
program, the Town provides ongoing support to non-profit
groups. Registered groups may be eligible for:
- Priority status for ice, floor and/or sports fields (subject
to Facility Allocation Policy), and preferred rates for
school use (as per the reciprocal agreement with
School Boards)
- Reduced rates at selected facilities
- Free Town space for annual general meetings when
elections are held
- Advertising and promotional opportunities at
registered rates
- A one-time free ¼ page ad in Town Community
Activity and Service Guide for newly registered groups
- Workshop series and leadership opportunities at
reduced rates
- Assistance of a Town staff liaison, acting in an
advisory capacity
- Assistance in connecting with other community
organizations and government programs, grants,
funding opportunities and resources
48
Sustainability
Outcome: Parks and recreation
facilities and services in Grand Bay -
Westfield are innovative, adaptive, and
resilient.
Objectives:
- Encourage innovation in recreation staff and
all community partners.
- Employ leading sustainable practices to
operations and facilities management.
- Deliver and design programs and services
that are responsive to community needs.
Alignment with Recreation Framework
Alignment with Parks for All
Active Living
Collaborate
Inclusion and Access
Connect
Supportive
Environments
Lead
Building
Recreation
Capacity
Connecting People
with Nature
Conserve
49
Recommended Actions
Action
Timeline
Responsibility
Resources/Considerations
Develop a lifecycle reserve for all
recreation (indoor and outdoor) and
park amenities.
Medium
Town
- Canadian Infrastructure Report Card
recommends reinvestment of between
1.7 and 2.5% of capital value back into
facilities on an annual basis.
Develop a strategy and workplan to
guide maintenance and park/facility
improvements over the next 10 years.
Medium
Town
Partners
- Climate ready adaptations and
accessibility should be a priority.
- See Appendix F: Amenity Prioritization
Framework to support planning.
Adopt a project feasibility
framework for all potential major
infrastructure projects.
Short
Town
- See Appendix G: Feasibility Triggers
Incorporate recreation facilities
and services into emergency
management plans to improve
community resilience.
Medium
Town
Partners
- Recreation integration into emergency
preparedness
- Lessons learned from pandemic
response
- Town Climate Change Action Plan
Develop a Facility and Field
Allocation Policies to ensure effective
and efficient use of City and Town
resources.
Short
Town
Partners
- Engage partners to identify if there
are any existing conflicts between
user groups and identify strategies for
addressing them.
Research leading sustainable
practices to operations and facility
management and design.
Ongoing
Town
Partners
- Support staff training on best practices.
- Canada Green Building Council has
many resources available online at no or
low-cost.
Establish strategies and procedures
to ensure public safety and
functionality of parks
Ongoing
Town
- Park design can have direct impact on
people's perception of safety.
- WorkSafe NB has many resources
available for occupational health and
safety and other topics.
Community Innovation: City of Edmonton
Green Shack Program
The City of Edmonton's (AB) 'Green Shack' program is
an innovative approach for activating parks spaces in
summer months. 'Green Shacks' (small shipping container-
styled structures) are placed at parks and playgrounds
throughout the city, with program leaders assigned to
each location. Program leaders facilitate a variety of
games, sports, crafts, music, drama and special events
programs that are free-of-charge for children and youth
to attend, blending scheduled and spontaneous activities
throughout the summer months. The Green Shack
program runs from early July to late-August each year,
helping to enhance park safety, encourage spontaneous
and guided youth activity and providing free, supervised
activities for young Edmontonian's.
50
Section 8
Implementation, Measurement
and Evaluations
In today's economic climate municipal governments are
tasked with delivering more services with less resources.
This has been further exacerbated by the COVID-19
pandemic and disruptions to revenue generating services.
As such determining the value or performance of assets
and services is often critical as it can be tied to funding
and budgetary considerations. Furthermore, it is increasing
important that governments are accountable to their
taxpayers, as well as higher levels of government, to show
progression to stated strategic goals and priorities.
51
8.1 Implementation
It is anticipated that the Grand Bay - Westfield Parks and
Recreation Comprehensive Master Plan will be implemented
in phases based on the identified needs of the community,
the priorities of Town Council, and available funding. As stated
at the beginning of the Plan, this Master Plan is designed to
be a guiding document for Town Administration, Council and
community recreation stakeholders. The aim is to guide the
provision of services and facilities to meet the needs of the
community; it does not commit the Town to any specific action
outlined in the document. It is a living document that will most
importantly provide direction and strategic foundations to
guide future decisions, however the objectives and actions
contained within will need to be situated within the current
realities of the Town before acted upon.
To support the implementation of the Master Plan, an
Implementation Guide has been developed and provided
under a separate cover.
52
8.2 Measurement
There are various methods to measure the performance of
parks and recreation facilities and services. While traditional
approaches to measuring success have focused on financial
performance and registration and utilization data, these
measurements do not capture the full value of parks and
recreation. As parks and recreation facilities and services
play a significant role in the quality of life of the communities
in which they are located and serve. To fully measure the
performance of parks and recreation facilities and services
the focus needs to shift from outputs (such as revenue
or registration numbers) to broader outcomes such as
healthy residents, connected communities and sustainable
environments.
While measuring outputs may focus on measurements of
activity and efficiency, the measuring outcomes focuses
on measuring the accomplishment and effectiveness of
actions. A shift to measuring outcomes will capture the
full benefits of the public good created by the provision of
parks and recreation facilities and services within Grand
Bay - Westfield. Measuring outcomes can be a challenging
proposition as the units of measurement are often subjective
in nature. To overcome this challenge, measurement should
focus on a small number of key metrics and focus on
change within the community over time versus comparisons
with other neighbouring communities.
53
8.3 Evaluation
Evaluating the implementation of the Parks and Recreation
Comprehensive Master Plan will be a necessary and
important first step in future years to understanding and
capturing the benefits investing in parks and recreation
conveys to the Grand Bay - Westfield community and
surrounding region.
To support the efforts of the Town to engage in the
evaluation process a logic model has been created (please
see Appendix H). A logic model is a graphic representation
of the activities and desired outcomes presented within this
Comprehensive Master Plan. It is intended to illustrate the
desired change that can take place with the implementation
of recommended actions.
This logic model is just a first step, the Town should
develop an evaluation plan to create a structured and
accountable approach to assess the efficiency and
effectiveness of their efforts.
54
Appendices
Appendix A: Policy and Planning Review
55
Appendix B: Parks and Recreation Trends
61
Appendix C: Factors Influencing Change in the
Parks and Recreation Sectors
68
Appendix D: Grand Bay - Westfield Parks and
Recreation Amenities
72
Appendix E: Program Development Framework
77
Appendix F: Amenity Prioritize Framework
78
Appendix G: Feasibility Study Triggers
79
Appendix H: Master Plan Logic Model
80
55
Appendix A: Policy and Planning Review
Various policy and planning documents were reviewed that may offer a framework for seeking funding and other support
from potential partners. The table below does not present an exhaustive review of documents that may be important fo¬¬r
the Town to consider, but rather, summarizes and highlights those most relevant to recreation and parks planning.
Town Recreation and Parks Policies and Plans
Policy or Plan
Purpose
Relevance
Town of Grand Bay -
Westfield Recreation Master
Plan Update (2011)
Affirms the philosophy, definition, and
purpose of recreation in the town, the
role of the Town in service delivery, and
identifies several broad and specific
goals to be accomplished.
Guided Town decision-making for recreation
and parks for the previous 10 years. Major goals
included facilitating programs, ensuring sufficient
land is available and protected for outdoor
recreation, expanding the AT network, investigating
the feasibility of a dedicated community service
facilities, and expanding programming more
generally. Forms the foundation upon which this
new Master Plan is based.
Parks and Recreation Policy
(1999)
Establishes the philosophy, definition,
purpose, and role of the Town in
recreation and parks service delivery
and provides information on community
assistance to groups working within the
sector.
Philosophy based on pursuing partnerships as key to
service delivery. Advances a broad, holistic definition
of recreation as a fundamental human need.
Town's role is to facilitate existing organizations and
volunteers to deliver recreation opportunities, as well
as to encourage program development. Commits
the Town to considering direct program delivery
only in cases where community organizations are
not providing the service.
Facility User Policy (1999)
Outlines user responsibilities when using
Town facilities.
Provides detailed guidelines for user behaviors,
activities, and responsibilities when using Town
facilities. Some aspects of this policy could
be clarified to ensure continued relevance/
applicability, for example, reference to public
morals is unclear.
River Valley Community
Center Foundation Inc.
Agreement (1995)
Outlines and defines the working
relationship between the Foundation
and the Town.
Foundation maintains and operates the Arena as
a registered charity, with municipalities in the area
contributing funding to support the Foundation.
Previous Master Plan identified the need to work
more closely with the Foundation, as the Town
provided approximately 60% of its recreation
budget to the RVCC. Agreement may benefit from
review/updating.
56
Policy or Plan
Purpose
Relevance
Ball Field Policy (2002)
Provides guidance on use and
allocation of municipal ball fields to
ensure equity, enjoyment, and safety.
Allocation approach requires user groups to
submit request forms in April of each year, with the
Recreation Director to determine final allocations.
Field booking times and maintenance protocols are
outlined. Team fees are also identified, with user fees
intentionally low due to user groups having historically
assisted with field maintenance. Fees should be
examined to ensure continued appropriateness.
Recreation Department
Rental Fees (2018)
Outlines fees and charges for Town
facilities.
Establishes 6 classes of rental type: service,
recreation, religious, commercial, political and
private. The Town also charges a 12% differential
fee for non-Town user rentals. Policy should be
regularly reviewed to ensure appropriate fee levels
that reflect market conditions.
High-Level Town Policies and Plans
Policy or Plan
Purpose
Relevance
Town of Grand Bay -
Westfield Municipal Plan
(2020)
Is the overarching development plan
for the Town that guides the physical
development and improvement of the
community.
Prioritizes maintaining existing recreation and parks
opportunities at a high standard prior to expanding
services. Strong support for the Town continuing to
provide recreation, parks, and leisure opportunities,
as well as the importance of such services to
health and quality of life. No planned recreational
projects identified within the proposed 2020 -
2024 capital plan.
Community Climate
Adaptation Plan (2021)
Identifies climate change vulnerabilities
of Town infrastructure and seeks to
develop strategic adaptation elements
to strengthen climate resilience.
Some recreation and parks assets are identified
as high-risk assets, including Brundage Point River
Center. Identifies the importance of indoor facilities
in providing safe areas for residents during heat
waves or emergencies. Encourages integrating
green technologies to minimize environmental
impacts.
Grand Bay - Westfield
Active Transportation Plan
(2017)
Is the Town's formal active
transportation plan, which connects
active transportation to enhanced
livability, wellness, economic
development, and tourism
Municipal Heritage Trail and River Valley Drive
identified as key components of the Town's
existing AT network. Proposes a four-route AT
plan with existing parks and facilities as primary
activity gateways. Opportunity to support AT
implementation plan through this Plan.
Asset Management Plan
(2018)
Establishes service standards to
increase accountability and minimize
risk by establishing clear procedures for
asset management throughout useful
lifespans.
Most recreation and parks assets are in good
condition, with some exceptions. Renewal projects
are identified for the Community Centrum for
between 2025 and 2032 and the River Valley Lions
Community Center is identified as being in very poor
condition and in need of replacement in 2018, since
the facility has been renovated. Asset Management
Plan should be referred to when proposing or
identifying renewal or new capital projects.
57
Policy or Plan
Purpose
Relevance
Grand Bay - Westfield,
Welsford, and Greenwich
Area Community Health
Needs Assessment (2020)
Seeks to identify priorities to improve
health and wellness of individuals and
population groups at the community
level
Identifies five health/wellness priorities, with strong
focus on mental health, strengthening collaboration,
and addressing poverty. Recreation identified as an
asset for advancing priorities. Recreation and parks
programming should focus on creating opportunities
to bring multiple service providers together, providing
opportunities for those dealing with chronic illnesses,
and low-income residents.
Town of Grand Bay -
Westfield Grants Policy
(2006)
Outlines the Town's approach to
providing grant funding.
Grant applications must demonstrate how
individuals, groups, and organizations align with
the aims and objectives of the Town. Grants are
reviewed twice per year and Council allocates
funding each fiscal year. As Town aims and
objectives evolve over time, this policy should be
updated to ensure groups continue to support
long-term goals and objectives.
Regional and Provincial Policies and Plans
Policy or Plan
Purpose
Relevance
Fundy Regional Services
Commission - Regional
Recreation Plan (2016)
Presents a regional planning
assessment and recreation plan for
the RSC based on collaboration and
cooperation.
Identifies the City of Saint John as the principal
regional service provider, with RSCs helping to
facilitate consensus on need, scope, and financing
of new facilities. Recommends hiring a Recreation
Coordinator and identifies a multi-purpose
community Center as a need for the Town in
the future. This Master Plan should recognize the
Town's role in providing recreation and parks
services at a regional scale, as well as at a local
level for residents.
Regional Ice Strategy
Update (2019)
Provides an update on the Regional
Ice Strategy developed in 2018 that
advances several recommendations on
data collection, funding formulas, and
so forth
Recommends that allocation policies should
focus on youth and improving gender equity.
Some crossflow of arena users is identified
and recommends an independent consultant
review usage, finances, and population data.
Approximately 30% of Grand Bay - Westfield arena
users are non-residents. Data collection and online
registration system should be explored.
Regional Service Delivery
Act (2019)
Establishes the 12 Regional Service
Commissions across the province and a
series of sub-regional entities (LSDs)
Establishes the Fundy Regional Services
Commission (Region 9), within which the Town
falls. Guides how municipalities work together at a
regional scale.
58
Policy or Plan
Purpose
Relevance
P.R.O. Kids Committee Terms
of Reference (2014)
Establishes the Positive Recreation
Opportunities (PRO) Kids Committee
that provides support to all children
in the region to access some form of
recreation or positive leisure pursuit.
P.R.O. Kids provides up to $500 in grant funding
per child per year to expand affordability and
accessibility of recreation and leisure opportunities
in the region. The Town contributes funding to
the Committee and one member from the Town
sits on the Committee. The P.R.O. Kids Committee
could provide ongoing feedback to the Town on
many topics related to recreation and parks service
delivery, including program availability, trends, and
so forth.
Recreation New Brunswick
Strategic Plan (2019)
Outlines the vision, mission, and goals
of Recreation New Brunswick to be
accomplished over the 2020-2023
period.
Areas of emphasis include services, education,
advocacy, and leadership, with goals focused on
increased advocacy for and awareness of the
benefits of recreation, to offer opportunities for
service providers to enhance knowledge, and so
forth. Town initiatives emerging from this Master
Plan should consider how they support the areas of
emphasis and goals identified in this Plan.
New Brunswick Sport and
Recreation Branch Strategic
Policy (2016)
Articulates the mission, values, and
strategic goals for the Branch for 2016
- 2020.
While now out-of-date, this Policy identifies several
strategic goals that this Master Plan aligns with,
including active living / sport for life, inclusion and
access, supportive environments, operational
effectiveness, and strengthening partnerships. It
is likely that many of these goals will be carried
forward if/when this Policy is updated, providing
continued alignment with this Master Plan.
New Brunswick's Recreation
and Sport Policy Framework
(2017)
Conveys concepts, principals, and roles
to guide the use and evolution of the
province's recreation and sport delivery
system over the next decade.
Situates sports and recreation as 'lenses' to view
well-being, with health, education, the private
sector, social inclusion, and crime prevention as
related elements. The goal of the Framework is
relationship-building through partnerships. Not-for-
profit organizations are identified as the heart of
the system, to be supported by municipalities and
RSOs. This Master Plan recognizes the importance
of local not-for-profits in the Town's recreation and
parks service delivery system.
New Brunswick Local Governance Reform
The Province of New Brunswick has launched a process to strengthen local governance through Local Governance Reform.
The broad objective of this process is to determine if the province is organized locally and regionally in a way that best
serves the needs of all New Brunswickers.
The Local Governance Reform process identifies that many New Brunswickers do not have a local government to make
decisions on their behalf and that cost sharing and service delivery can be difficult topics in many regions.
A goal of Local Governance Reform is to improve the efficiency of service delivery and quality of services available at the
local and regional level. This Master Plan acknowledges the importance of regional cooperation and collaboration and
seeks to highlight opportunities for the Town to explore to enhance service delivery for its residents and residents of the
Fundy RSC more broadly.
59
National Policies and Plans
While not reviewed in the table above, there are several national-scale policies and plans that this Master Plan demonstrates
close alignment with, including the Canadian Parks and Recreation Association's Framework for Recreation in Canada,
the Truth and Reconciliation Commission's Calls to Action, the Canadian Infrastructure Report Card, and many other
important strategic documents. Master Plan alignment with these policies and plans will strengthen the Town's ability to
leverage future funding opportunities and to advance existing and potential partnerships in the future.
National Policies and Plans
Policy or Plan
Purpose
Relevance
Framework for Recreation in
Canada (2015)
Canadian Parks and Recreation
Association (CPRA) national level
guiding document that establishes a
vision for the delivery of recreation
in Canada and five goals to guide
recreation providers.
Provides an excellent starting point for recreation
planning and a foundation for alignment with other
communities and levels of government, bolstering
the case for provincial and federal investments in
recreation. Goals include supporting active living,
inclusion and access, connecting people with
nature, creating supportive environments, and
building sector capacity. This Master Plan broadly
aligns with the Framework.
Truth and Reconciliation:
Calls to Action Report (2015)
To redress the legacy of the residential
school system in Canada, the Truth
and Reconciliation Commission (TRC)
developed 94 Calls to Action to support
reconciliation in Canada.
Several Calls to Action speak directly to sports
and recreation, including promoting education
on Indigenous sport history and participation,
amending policies and programs to ensure
inclusivity, and identifying opportunities to connect
health goals and initiatives with efforts to promote
reconciliation through recreation. Ensuring inclusion is
a major theme of this Plan.
Let's Get Moving (2018)
Federal strategy focused on building
on existing efforts to get Canadians
moving more and presents topics to
address sedentary behavior challenges.
Topics identified include creating spaces and
places that are supportive and accessible for
physical activity to be part of daily life, expanding
public engagement efforts, and on developing
multi-sectoral partnerships to achieve shared
outcomes. Many of these topics are addressed
within this Plan.
Canadian Sport for Life
Canadian Sport for Life (CS4L)
promotes quality sport and physical
activity by focusing on Long-Term
Athlete Development and Physical
Literacy in Canadian communities.
Long-Term Development in Sport and Physical
Activity is about ensuring that all people can access
quality opportunities that are safe and inclusive,
well-run, and developmentally appropriate. Physical
Literacy is about motivation, physical confidence,
knowledge, and understanding needed to take
responsibility for engaging in physical activity for life.
Reducing barriers and improving service delivery
are key tenets of this Master Plan.
60
Policy or Plan
Purpose
Relevance
Parks for All (2017)
Developed by the CPRA, this document
presents a vision for parks in Canada
to support healthy environments
and people, as well as four strategic
directions to support service providers.
Strategic directions include collaboration
(partnerships, expanding efforts in new sectors,
strategizing beyond parks boundaries), connecting
(raise awareness, facilitate experiences, share stories),
conservation (expand and enhance parks and
ecosystem services), and leadership (set examples
for others, build capacity, maintain systems and
resources to support leaders). Many of these strategic
directions are advanced through this Plan.
Canada Sport Policy (2012)
Federal policy first developed in
2002 that sets a direction for all
levels of government, institutions, and
organizations to realize the positive
impacts of sport participation.
Underscores the importance and ability of sport
systems to deliver benefits to communities and
identifies amenities that provide benefits to citizens
related to sport participation and physical activity.
Strategic directions presented within this plan are
aligned with this Policy.
New Brunswick's Recreation
and Sport Policy Framework
(2017)
Conveys concepts, principals, and roles
to guide the use and evolution of the
province's recreation and sport delivery
system over the next decade.
Situates sports and recreation as 'lenses' to view
well-being, with health, education, the private
sector, social inclusion, and crime prevention as
related elements. The goal of the Framework is
relationship-building through partnerships. Not-for-
profit organizations are identified as the heart of
the system, to be supported by municipalities and
RSOs. This Master Plan recognizes the importance
of local not-for-profits in the Town's recreation and
parks service delivery system.
61
Appendix B: Parks and Recreation Trends
The following provides a review of trends that were deemed
relevant to the creation of this Master Plan and considered in
the development of the strategies contained within.
Demand for Spontaneous and
Unstructured Recreation
There is growing demand for more flexibility in timing
and activity for leisure pursuits. People are now seeking
individualized informal pursuits that can be done alone or
in small groups, at flexible times, often near or at home.
This trend does not eliminate the need for structured activities
but suggests that planning for the general population is as
important as planning for more traditional structured-use
environments. Research on teenage activity preferences in
Wales suggests that access and lack of opportunity hinder
youth activity levels. Creating a voucher-type program
where researchers provided teenagers with funds to pay
for preferred activities, researchers found that teenagers
gravitate towards fun, unstructured and socially oriented
activities such as trampolining, laser tag and going to water
parks. Top-down policy approaches are likely ineffective
when it comes to increasing youth activity levels, as many
teenagers prefer more flexible, spontaneous opportunities.
Spontaneous recreation is broadly characterized as physical
activities in which the activities, nature of participation
and timing of participation are freely chosen and do not
require registration for programs or leagues. Examples of
spontaneous recreation activities include walking, running,
children playing, skateboarding, and other pick-up sports,
games, and activities.
Recreation consumers have a greater choice of activity
options than ever before. As a result, service providers are
now required to ensure that they are approaching service
delivery fluidly and in such a way so to be able to quickly
adapt to meet community needs. Many municipalities have
also had to make hard decisions on activities they are able
to directly offer or support, versus those that are more
appropriate to leave to the private sector to provide.
Parks and Greenspace for Spontaneous
Recreation
The value of the local parks and green spaces should not
be understated in times of crisis. A 2020 study conducted
by National Recreation and Parks Association1 found that
83% percent of adults agree that visiting their local parks,
trails and open spaces is essential for their mental and
physical wellbeing during the COVID-19 pandemic. Nearly
60% responded that it is very or extremely essential to
exercise in parks and green spaces to relieve stress and
remain healthy during the COVID-19 crisis. Given the strong
connection communities feel to their local green spaces,
recreation and parks will be key to social recovery and in
the maintaining of community bonds and relationships.
While structured programming and user groups are often
the primary consideration when planning for future parks
and field spaces, in recent years there has been a growing
demand for passive or "spontaneous" recreation in
community parks year-round. This demand can only be
expected to grow as a result of the COVID-19 pandemic
event and related restrictions to organized play/sport.
While designated fields and parks can accommodate
spontaneous and "pick up" activities, barriers to using these
spaces often exist including residents being unaware if
a space is booked by an organized user group, physical
barriers such as fencing that restricts access, and seasonal
limitations such as snow removal and lacking support
amenities (shade, warming hut).
To ensure spontaneous opportunities exist for residents,
many municipalities are actively encouraging the use of
parks and greenspace for casual and "pick up" activities.
In addition to encouraging physical and social activity,
encouraging these activities in public greenspaces can result
in broader benefits, such as:
- Increased utilization of parks and open spaces.
- Reduction in deviant/anti-social behaviour through
increased resident value and regular use.
- Increased opportunities for multi-generational
recreation, sport and physical activity.
1
https://www.nrpa.org/publications-research/park-pulse/the-
essential-need-for-parks/
62
Several municipalities have had success encouraging this
practice in the following ways:
- Communicate and promote (through traditional and
social media platforms) that unstructured activities are
permitted in parks and open spaces.
- Installation of washroom facilities, shade barriers and
warming stations.
- Regular, year-round maintenance.
- Signage in park spaces which promotes spontaneous
recreational and spontaneous sport.
Physical Literacy as Key to Human
Development and Health
Physical literacy has become an increasing prominent
concept in the field of sport and recreation in the past few
decades. It likens the idea of physical ability to language
literacy, in which children, youth and adults follow a
development path. The physical literacy model is composed
of the basis of knowledge, awareness, behaviours and
understanding needed for healthy active living and
lifelong participation in physical activity.
Canada, along with the United Kingdom, Australia and New
Zealand, pioneered major initiatives in education, community
and public health to increase physical participation and
performance using the physical literacy model. The concept
of physical literacy was adapted and popularized by the
(Canadian) Sport for Life movement, which was included
in the Canadian Sport Policy 2012 as a foundation for sport
participation. As a result, many Canadian municipalities are
now including physical literacy within their own community
sport strategies and policies such as the City of Mississauga
Sport Plan, 2013 and the Richmond Sport for Life Strategy, 2010.
A 2018 report on the state of children's physical literacy
in Canada presented the findings of a national research
study of over 10,000 children, aged 8 to 12, from 11 cities
across the country participated in the study from 2014 to
20171. The study found that nearly two-thirds of Canadian
children haven't achieved an acceptable level of physical
literacy. The findings were based on daily step counts and
questionnaires about physical activities. These findings
indicate that more needs to be done to ensure children are
physically literate in Canada, and as such the concept of
physical literacy will continue to be an important component
within the Canadian recreation sector.
1
https://www.capl-eclp.ca/2018/10/02/canadas-first-state-of-
the-nation-report-on-childrens-physical-literacy/
Physical literacy can be described as the motivation,
confidence, physical competence, knowledge and
understanding to value and take responsibility for
engagement in physical activities for life
- International Physical Literacy
Association, 2017
The World Health Organization (WHO)'s
Global Guidelines of Physical Activity for
Adults 65 Years and Older
1. Older adults should achieve at least 150 minutes
of moderate intensity aerobic physical activity
throughout the week or at least 75 minutes
of vigorous-intensity aerobic physical activity
throughout the week or an equivalent combination
of moderate- and vigorous-intensity activity.
2. Aerobic activity should be performed in bouts of at
least 10 minutes duration.
3. For additional health benefits, older adults should
increase their moderate-intensity aerobic physical
activity to 300 minutes per week or engage in
150 minutes of vigorous-intensity aerobic physical
activity per week, or an equivalent combination of
moderate-and vigorous-intensity activity.
4. Older adults, with poor mobility, should perform
physical activity to enhance balance and prevent
falls on 3 or more days per week.
5. Muscle-strengthening activities, involving major
muscle groups, should be done on 2 or more days a
week.
6. When older adults cannot achieve the
recommended amounts of physical activity due to
health conditions, they should be as physically active
as their abilities and conditions allow.
Source: https://www.who.int/dietphysicalactivity/
physical-activity-recommendations-65years.pdf
63
Physical Activity and Older Adults
A major trend within recreation and leisure service delivery
is greater focus on providing programs and services for
aging populations. The Canadian population is aging
steadily and there will be larger cohorts of Canadians
aged 65+ than ever before. This growing population has
created a tremendous demand for unique recreation
services to meet the needs of older adults. Regular physical
activity contributes to the prevention and management of
chronic diseases, as well as a host of other health issues
older adults face. It also has been shown to reduce the
risk of falling and bone fractures as people age, can help
prevent or lessen a variety of physical limitations, stave
off depression and improve mental well-being, and can
significantly help older adults maintain their independence
and enjoy daily life.
Today older adults are expected to live longer and live
a move active life the generations past. This will present
growing opportunities and user demands for creative,
innovative programming for older adults. However,
contradictory to these anticipated trends is a 2018 Statistics
Canada report1 that highlighted as older Canadians are
becoming less and less physically active over time. The
report revealed a slow decline in overall activity levels
among older adults. Participation rates of women aged
65 and older in active pursuits declined from 77% in 1986 to
69% in 2015. Over the same period the average time spent
by senior men and women on physical activity declined by
35 and 40 minutes per day, respectively. Forty-four percent
(44%) of men aged 65 and older participate in physical
activities, along with 39% of women. This may indicate a
need for recreation programmers to reassess the types of
opportunities and experiences they offer older adults.
1
https://www150.statcan.gc.ca/n1/daily-quotidien/180321/
dq180321a-eng.htm
Figure 11 Motivating Factors for Older Adult Physical Activity
64
Equity & Inclusion
Recreation facilities and spaces, parks and trails
should be welcoming environments for all peoples
- regardless of race, ethnicity, gender, income,
age, ability, or sexual identity. Efforts are occurring
across Canada to ensure that recreation facilities
and parks embrace everyone. Deliberate planning
and concrete actions are needed to ensure spaces
minimize potential barriers and equity and inclusion
challenges. The direction for this deliberate action is
set in strategic plans such as this Master Plan.
The diversity of Grand Bay - Westfield and the
surrounding region can only be expected to
increase in future years; as such, we must consider
how policies and practices will contribute to
building bridges between socio-cultural and ethnic
gaps and address barriers to participation. Equity is
about creating fairness, and providing citizens with
access to spaces, facilities, services and supports
that they require to meet their needs.
Recreation providers are in an excellent position
to improve the lives of those who have been
oppressed through the delivery of services and
programs that are thoughtfully designed
to empower and provide a sense of self-
determination. A first step in creating and fostering
equity is to facilitate inclusion. Inclusion is about
providing a voice to all; it involves the conscious
practice of activity engaging people of different
backgrounds and experiences. These processes
require the acknowledging of our history and
reflections on power and privilege. Such experiences
and reflections should result in the valuing
differences and recognizing that each person has a
valuable contribution to society.
When working to build inclusion and equity, it is
important to frame the planning of programming
and services as working towards collective benefit
for all; this can include strategies such as writing
policies and procedures in plain language, so
they are easy to understand by all communities
and creating welcoming facilities that all people
feel safe in1. Creating fairness within the parks
and recreation sector, and our broader society,
should be something that motivates all providers
and participants.
1
https://www.nrpa.org/parks-recreation-
magazine/2015/december/racial-equity-in-parks-
and-recreation/
Figure 12 Program Innovation to Engage Girls in Physical Activity
65
Reconciliation with Indigenous Peoples
The 2015 Truth and Reconciliation Commission: Call to
Action Report identified sport and recreation as tools for
social development to improve the health and well-being
of Indigenous peoples and communities (Calls to Action 87
- 91). The platform of Reconciliation in Canada challenges
the recreation sector to do more than an acknowledgment
of territorial land or of the Calls to Action within the Truth
and Reconciliation Report; it is an opportunity to learn about
the land Canadians reside on, the traditional peoples and
cultures, and to foster new relationships that will lead to
healthier individuals, communities and balanced partnerships.
Reconciliation is an ongoing process that must occur in a
respectful manner recognizing Indigenous cultural traditions
and protocols to enable a positive move forward with
Indigenous communities.
Ensuring that Indigenous peoples have the same
opportunities, platforms and support to tell their own stories
in their own way and share their perspectives, traditions and
cultures is important, as is ensuring that Indigenous voices are
included in planning and development for the future of the
cultural sector.
Planning for Multi-Use Spaces
Recreation facilities are being designed to accommodate
multiple activities and to encompass a variety of different
components. The benefits of designing multi-use spaces
include the opportunity to create operational efficiencies,
attract various users, and procure multiple sources of revenue.
Providing the opportunity for all family members to take part
in different opportunities simultaneously at the same location
additionally increases participation levels, convenience, and
satisfaction for residents.
Creating spaces within a facility that are easily adaptable
and re-configurable is another growing trend observed in
many newer and retrofitted facilities. Most sport venues
are now being designed and constructed in such a manner
that staging, seating, and wall configurations can be easily
changed or removed as required to host various community
and cultural events.
Celebrating and Recognizing
Volunteerism
Volunteers play a central role in the development and delivery
of recreation opportunities and experiences, including the
operations of programs, facilities and the management
of parks and trails. Everyday residents offer their time and
resources to take action to make their community a better
place to live, work and play. They are coaches, officials and
instructors; they serve on boards, event organizers; they are
important community leaders. However, with increasing
demands on individual's time, there has been a slight
decline in volunteerism across Canada.
There has also been a change in how people are willing
to volunteer - moving from a willingness to commit long
durations to serve on boards towards a desire for much
shorter one-off volunteerism (e.g., Canada Day event
volunteer, park clean up). As such it is important to continue
fostering volunteerism, including facilitating opportunities for
youth to volunteer who, according to recent Stats Canada
research, had the highest rate of formal volunteerism
participation across all generations. Formal recognition of
volunteers is a way both of expressing the gratitude of the
community and of presenting role models to the people.
This could be achieved by profiling volunteers to highlight their
contribution and value within the broader community and
regional channels, which would support future recruitment
and encourage retention of current volunteers, by increasing
volunteer satisfaction as a result of appropriate recognition.
66
Figure 13 Volunteering in Canada (StatsCanada, 2018)
(https://www150.statcan.gc.ca/n1/en/pub/11-627-m/11-627-m2021035-eng.pdf?st=oUiJoE90)
67
Recreation as a Means of Community Recovery and Wellness: Pandemic Response
Planning for a widespread public health crisis is a challenging
undertaking for any, and all levels of, government. Pandemics,
such as the COVID-19 pandemic, are unpredictable events,
which occur when a novel virus strain emerges, spreads
widely and causes a worldwide epidemic. Given the
broad economic, social, and environmental impacts a
pandemic can cause, the response requires a coordinated
effort between all levels of government, departments and
sectors. Future responses will evolve from the experiences of
COVID-19 and build upon the research, public health evidence
and lessons learned across all sectors of society, including
parks and recreation.
The COVID pandemic experience has underscored the vital
importance of community recreation for citizens. As the
Canadian Parks and Recreation Association stated "...past
crises have proven that recreation is one of the first and most
crucial services to return to communities. It plays a critical
role in the mental and physical health recovery of citizens,
and in community social and economic revival."1 Community
recreation organizations, facilities and spaces play a vital
role in providing opportunities for citizens to take part in
affordable activities and to enjoy sport and physical activity
daily. They are an important component of the social fabric
of all communities.
1
https://www.cpra.ca/covid19
Pandemic readiness will be top of mind for parks and
recreation professionals, as the COVID-19 experience will
impact the provision and design of parks and recreation in
the future. While the outcomes are still unknown (the COVID
pandemic is ongoing at the time of the writing of this report)
it can be expected that parks and recreation professionals
will need to consider:
- Expanding their relationship and coordination of efforts
with public health departments.
- Adopting new recommendations for sanitizing and
cleaning public spaces.
- Ensuring vulnerable and marginalized populations are
supported.
- Exploring new partnerships with community
organizations to build healthy and connected
neighbourhoods.
- Addressing the natural conflict with physical distancing
and community building/desire for social capital.
COVID-19 Impact on Recreation Participation in Grand Bay - Westfield
Throughout 2020 and much of 2021 residents of Grand Bay - Westfield have experienced disruptions
and restrictions to accessing parks and recreation facilities, programs and services. The following chart
highlights how the COVID-19 pandemic altered community participation in recreation activities.
Percent
We organize games with family, neighbours, or cohort families more than prior to the
pandemic
19%
We visit regional parks more now than prior to the pandemic
24%
We do more outside in community park spaces than prior to the pandemic
33%
We use trails and pathways more than prior to the pandemic
47%
We do more activities at home that we used to do in facilities (e.g., virtual fitness classes,
backyard play, arts and crafts, etc.)
59%
68
Appendix C: Factors Influencing Change
in the Parks and Recreation Sectors
The following table summarizes the key factors that are drivers of change within the parks and recreation sector. The
'what change could look like?' column operationalizes the ideal future state of each of the drivers, providing examples and
directives as to what the provision of recreation might look like in Grand Bay - Westfield in the future.
Driver of
Change
Key Considerations
Ideal Future State
What Change Could Look Like?
Social
Shifting
Demographics
- Aging population
- Youth
- Changing family
structures
- Increased migration/
immigration
Residents of all ages
and backgrounds
can participate in the
recreational activities
and experiences of their
choice, which leads to
them being healthy,
engaged community
members.
- Multi-generational programming
and spaces
- Designing for socialization, not
activity focuses
- Create more low pressure, low
competition sport opportunities
- Introducing non-traditional activities
into facilities and spaces
- Adapting traditional activities to
welcome new Canadians
Equity and
Inclusion
- Systemic racism and
discrimination
- Physical ability
- Economically
disadvantaged
- LGBTQ+
There is consistency
in decision making
and action with
comprehensive efforts
in moving equitable and
inclusive programming
and services forward in
the community. Residents
feel safe, welcomed and
reflected within their local
recreation facilities and
programming.
- Universal spaces
- Considering ethnicity and identity in
allocations and fee policies
- Identifying and prioritizing
marginalized and under-represented
segments of the community
- Incorporating traditional knowledge
in facility and program design.
- Prohibit use of derogator racial and
cultural symbols in facilities and
spaces
Health Equity
- Physical activity to
manage chronic disease
and illness
- Value Boost
- Physical Literacy
- Reset of structured
activity for youth and
professionalization of
amateur sport
Residents are physically
and mentally healthy, with
increased participation
rates and decreased rates
of chronic diseases and
mental illnesses.
- Actively and provocatively market
benefits of recreation through all
available channels.
- Mandate physical literacy principles
in allocations and fee policies.
- Support programs with health
organizations
69
Driver of
Change
Key Considerations
Ideal Future State
What Change Could Look Like?
Public Health
- Alignment between
recreation and public
health
- Pandemic recovery
- Pandemic resilience,
response and
destigmatizing recreation
participation
- Impacts of hygiene,
cleaning and social
distancing long term
Grand Bay - Westfield
facilities and programs
are spaces and
experiences enrich and
support the health of all
community members.
- Design to accommodate physical
distancing when required.
- Adapt non-traditional spaces for
accommodating program use
- Maintaining relationship with public
health to define and work towards
common outcomes
Economic
Economic
Instability
- Managing a reduction of
resourcing and limiting
revenue generation.
- Opportunity to capture
and measure direct
and indirect benefits of
recreation
Recreation is a valued
public service; funding
levels are not cut
disproportionately to
other essential services.
- Shift from a cost (per participant)
recovery focus to a measurement
approach that considers economic,
environmental and social benefits.
- Establish and define base level
services
Shifting Labour
Market
- Local amenities for
spontaneous recreation
- Non-prime time use of
facilities
- Affordability
Recreation opportunities
and experiences are
adaptable and responsive
to shifting labour market
demands.
- Focus on neighbourhood level
animation of spaces during
traditional work hours
- Market non-prime time activities to
people working from home with
flexible schedules
- Affordable activities for young adults
Partnerships
- Intermunicipal
relationships
- Private and not for profit
partners
The Town of Grand Bay
- Westfield strategically
employs partnerships
with regional partners to
enhance service levels
and operate in a fiscally
responsible manner.
- Share cost and responsible for
recreation and parks across
municipal borders
- Leverage partnerships that achieve
like social returns at the same or
lower cost of direct delivery
Infrastructure
Demands
- Provision of experience
amenities
- Building livable
communities
Residents have access to
high quality facilities and
spaces which facilitate
building connections to
the community, with other
residents and with nature.
- Market recreation experiences as
tourism assets
- Focus on intra-regional and intra-
provincial recreation tourism
70
Driver of
Change
Key Considerations
Ideal Future State
What Change Could Look Like?
Environmental
Climate Change
- Shifting seasons
- Conflicting policy goals
between environmental
protection and leisure
activity
- Support Amenities
The Town operates with
environmental integrity to
protect and support the
natural environment and
resources.
- Accommodating shifting seasonal
patterns in programming provision
- Align recreation policies, programs
and infrastructure design and
management with broader
municipal sustainability goals and
strategies
Extreme Weather
Events
- Disruption to
programming and events
- Use of facilities during
recovery
Planning and sustained
investment has created
a municipal recreation
system that is adaptive
and resilient.
- Facilities and spaces are designed
to be resilient to extreme weather
events
- Enhanced departmental readiness
leads to less distribution to weather
events occurs
Landscape
Change
- Protecting and maintain
urban green space
- Natural environment to
support participation
The Town is the custodian
and steward of public
spaces and lands used
for public recreation; they
are focused on protecting
the resilience, diversity,
and purity of the natural
environment.
- Increase cross departmental
collaboration on land management
related issues
- Challenge public users to be
stewards of the land
Environmental
Awareness
- Alignment with municipal
environmental goals
- Implement sustainable
practices
- Carbon neutral actions
- Value-Action gap
Communities are
increasingly aware the
impact their activities
have on the environment,
they are supportive and
understand the value of
sustainable design and
operating actions.
- Evaluate recreation program
structures and reduce activity
related transit
- Design facilities to meet all current
sustainability guidelines
71
Driver of
Change
Key Considerations
Ideal Future State
What Change Could Look Like?
Technology
Virtual Delivery
and Engagement
- Emerging virtual activities
- Enhancing current
offerings
- Engage public
participants
The Town along with
community partners offers
a range of innovative and
engaging programming
and services to meet
the evolving needs of
residents.
- Create a stream of programming
that supports off-site activity and
socialization
- E-sports activity and events
Big Data
- Data supported planning
activities
- GIS
The Town makes informed
decisions based on
reliable and transparently
collected data.
- Ensure robust data is collected on
users and recreation facilities and
spaces
Information
Access
- Shifting user expectations
and behaviours.
- Information overload in
children
Residents have access to
recreation resources to
support their participation
in desired activities.
- Create online resources to support
resident activity and learning
- Recreation and free play to
counterbalance information
overload experienced by children
- Develop online engagement tools
and supports for residents
72
Appendix D: Grand Bay - Westfield Parks
and Recreation Amenities
The following chart provides an overview of the current state of parks and recreation amenities in Grand Bay - Westfield.
Facility / Asset
Ownership
Age
Amenities
Programming
Notes
Grand Bay
- Westfield
Community
Centrum
Town
1978
- Grand Bay Multi-
Purpose room
- Pamdenec Room A
- River Valley Seniors
Lounge
- Town Offices
- Rentals, recreational
use by groups,
variety of
community-group
programming
- Siding is scheduled
to be replaced
between 2021 and
2024
- Located at 609
River Valley Drive
River Valley
Community
Center (Arena)
Town and
River Valley
Community
Center
Foundation
Inc.
1996
- 200' x 85' ice arena
- Spectator seating
for 600
- 2 meeting rooms
- Outdoor basketball
court
- New youth multi
purpose space
developed in 2020
- Hockey, figure
skating ball hockey,
community events,
festivals, rentals.
- Accessibility
features for
spectators but not
users
- Located at 749 River
Valley Drive
River Valley Lions
Community
Center
Town
1993
- Meeting room
- Storage room
- Recreation uses,
programming,
lessons, meeting,
pre-school program
- Located at 27
Inglewood Drive
River Valley Field
School
owned, Town
operated
1998
- Softball field
- Youth and adult
softball league play
- Located at 33
Epworth Park Road
Tennis / Pickleball
Courts
Town
2010
- 3 fenced asphalt
tennis/pickleball
courts
- Picnic shelter
- Tables
- Tennis, pickleball,
road-hockey
- Located at 7
Inglewood Drive
Municipal
Heritage Trail
Town
2010
- 14.5 KM trail linking
arena, service clubs,
schools, parks, ball
fields, beaches,
boating, etc.
- Interpretive signage
along the route
- Support amenities
such as benches
and tables at scenic
locations
- Spontaneous users
- Walking, running,
cycling
- Non-motorized
users
- Runs from Nerepis
to Colonel Nase
Boulevard along
River Valley Drive /
Nerepis Road
73
Facility / Asset
Ownership
Age
Amenities
Programming
Notes
Brundage Point
River Center
Town
2007
- Two-acre
waterfront
park with visitor
information Center
- Double load boat
ramp, parking,
floating docks, and
overnight moorings
- Rentable for formal
gatherings or
business meetings
for up to 75 with
a kitchen and
catering options
- Paved walkway
and interpretive
panels depicting
local history arts,
and culture
- Tourist users
- Rentals, special
events, local
user groups,
unsupervised beach
- Part of the Lower
River Passage Ferry
Landing
- Located at 4 Ferry
Road
Brundage Point
River Center Play
Area
Town
2010
- Small playground
- Spontaneous users
- Located at 4 Ferry
Road
River Valley
Middle School
Softball Field
School
owned, Town
operated
1998
- Fenced and lit
shale and grass
ball diamond at
River Valley Middle
School
- School users
- Youth and adult
league play
- Located at 33
Epworth Park Road
Ridge Way Tot
Lot
Town
2001
- Small, fenced-
in play area for
toddlers and young
children
- Spontaneous users
Lions Park and
Playground
Town
1998
- Playground
- Two ball fields: one
minor ball, one
senior ball
- Located at 27
Inglewood Drive
MacLean Park
Town
1998
- Small green space
with bench
Southwood Park
Town
1998
- Small green space
with seating area
- Playground
- Located at 33
Bayview Road
Epworth Park
Town
1998
- Linear green space
with walking trail
Village Green
Park
Town
1998
- Paved walking trail
alongside roadway
with decorative
light posts
Cenotaph
Town
1998
- Linear green space
with benches and
memorial cenotaph
74
Facility / Asset
Ownership
Age
Amenities
Programming
Notes
Pamdenec Place
Park
Town
1998
- Linear trail, covered
picnic area with
table
Brookside Park
Town
1998
- Small green space
Westfield
Crescent Park
Town
1998
- Small green space
Unity Park
Town
1998
- Newest municipal
park
- 22x22 ft. gazebo,
green space,
decorative planting,
shale trail
- Benches, picnic
table, monument,
Ononette Heritage
Trail Kiosk
- Used for special
event and bookings
for wedding
ceremonies,
summer concerts
- Located at the
intersection of
Nerepis Road and
Mullen Lane
Westfield River
Landing
Town
1998
- Boat launch, two
covered picnic
tables
James Ready
Park
Town
2011
- Municipal Heritage
Trail site #2
- Paved parking
lot with 4 stalls,
portable washroom
facility, bike racks,
lights, 2 wheelchair
accessible tables
and benches,
swing set, outdoor
exercise equipment,
and decorative
planting
Hamm Family
Interpretive Panel
Town
2011
- Municipal Heritage
Trail #2, Hamm Park
Sign
- 2 bike racks, bike
repair station,
outdoor exercise
machine, bench,
and decorative
planting
Hamm's Point
Town
2011
- Municipal Heritage
Trail #2, Hamm's
Point Sign
- 2 bike racks, bench,
shrubs
75
Facility / Asset
Ownership
Age
Amenities
Programming
Notes
Colonel Nase
Fitness Area &
Interpretive Panel
Town
2011
- Municipal Heritage
Trail #2, Colonel
Henry Nase sign
- Bench, 2 bike racks,
outdoor exercise
machine, lighting,
and decorative
planting
Tailwhip Park
Town
2015
- Unsupervised youth
bike / skate park
next to the River
Valley Community
Center Arena
- Located at 741 River
Valley Drive
Dog Park
Town
2015
- 1 acre fenced in dog
park with an area
for small dogs and
large dogs
- Located at 319
Highland Road
Splash Pad
Town
2017
- Outdoor splash
pad open during
the summer season
with washroom,
change room,
shelter, picnic tables
and benches.
- Located at 37
Epworth Park Road
Blueberry Hill
Nature Preserve
Nature Trust
of New
Brunswick
2010
- 50-acre property
located in Saint
John but bordering
the Town
- Trail network
for hiking, bird
watching, cross
country skiing
- Located at 76 Vair's
Cove Road
76
School Assets
Facility / Asset
Ownership
Age
Amenities
Programming
Notes
River Valley
Middle School
School
District
- Double gymnasium
- Theatre space
- Change rooms with
showers
- Soccer field
- Softball diamond
with lights
- 4 outdoor
basketball hoops
- Activity trails for
running, walking,
snow shoeing
- Sports and
recreation teams/
groups utilize school
amenities for
programming and
league play
- Located proximate
to River Valley
Community Center,
creating a clustering
effect
- Located at 33
Epworth Park Road
Westfield
Elementary
School
School
District
- Playground
and wheelchair
accessible
playground
- Outdoor fenced
basketball court
- Library
- Music room
- Technology room
- Gymnasium with
stage
- Tae Kwon Do
programming
- River Valley Day
Care
- Westfield District
Recreation (teen
programming)
- Rentals
- Fundy Gymnastics
- Private recreation
programs (e.g.,
Zumba)
- Located at 147
Nerepis Road
Grand Bay
Primary School
School
District
1947
- Playground
- Sm. multi-purpose
room
- Library
- School
programming only
- Not wheelchair
accessible
- Located at 92
Woolstook Drive
Inglewood School
School
District
1960
- Playground
- Outdoor basketball
court
- Multi-purpose room
- Library
- School
programming only
- Not wheelchair
accessible
- Located at 10
School Street
Private Assets
Facility / Asset
Ownership
Age
Amenities
Programming
Notes
Westfield Golf
and Country Club
Private
1919
- 18-hole, par 69 golf
course
- Pro shop, dining
room, meeting room
- Member and public
golf play
- Golf lessons
- Weddings, events
- - Located at 8 Golf
Club Road
Sunrise Play Park
Private
2019
- Indoor play park
located in the
Anglican Church of
the Resurrection
- Bookable
for parties,
spontaneous users
- - Located at 20
MacDonald Avenue
77
Appendix E: Program Development
Framework
In Grand Bay - Westfield parks and recreation, including
cultural and arts, programming and experiences are
currently provided by local non-profit, private, and public
sector organizations.
When new programming opportunity demands arise, as
identified by research and community engagement, the
Town should first work with local community groups to
see if there is the ability and appetite to respond without
necessitating Town staff involvement.
The Town should not compete with the non-profit (or private
sector) in program provision. If there is no interest and/
or capacity externally, the Town will need to determine
whether to provide the program or experience on its own.
Key considerations would include financial and social
benefit return as well as alignment with outcomes and
objectives contained herein.
The following decision-making framework is intended to
help guide actions around the provision of new parks and
recreation programming and experiences in the Town.
Should the Town invest
in the opportunity?
If "YES",
proceed to Step 2.
If "NO",
do not publicly support.
Can the opportunity be
effectively and appropriately
delivered through an indirect
delivery approach?
Provide through
indirect delivery method.
If "YES"
Provide through
direct delivery method.
If "NO"
STEP 1
STEP 2
STEP 3
Considerations:
Does the opportunity align with
the Vision, Goals, and Outcomes?
Is there sufficient evidence to
support need and benefit?
Considerations:
Will there be sufficient public
access?
Will the opportunity be
provided in a quality manner?
Does the organization
have sufficient capacity and
demonstrate sustainability?
Figure 14 Program Development Framework
78
Appendix F: Amenity Prioritize
Framework
This decision-making framework will allow for the transparent and objective assessment of potential new or enhancements
to existing recreation amenities within the Town of Grand Bay - Westfield. The framework should be reviewed every four
to six years, however the framework is designed in a manner that will allow for decision making to be adaptable and
responsive to changes in trends in the sport community, shifts in demographics and to the strategic goals of the Town.
By inputting reliable community data into the framework, the Town can assess the best strategic direction of future
investments in sport amenities.
Criteria
3 points
2 points
1 point
0 points
Weight
Is the project multifunctional
and available to most
community members along
with community groups?
Highly accessible
Moderately
accessible
Limited
accessibility
No accessibility
3
What are the net cost
impacts of the project?
Low overall cost
impact to Town
Moderate overall
cost impact to
Town
High overall cost
impact to Town
Not feasible
3
Does the project respond
to identified community
demand?
High community
demand
Moderate
community
demand
Low community
demand
Limited or no
community
demand
3
Does the project respond
to experienced and/or
expected population growth
and demographics?
Serves current and
future populations
Moderately serves
current and future
populations
Limited service to
current and future
populations
Does not serve
current or future
populations
2
Does the project align
with Town Policies and
Strategies?
High alignment
with policies and/
or strategies
Moderate
alignment with
policies and/or
strategies
Limited alignment
with policies and/
or strategies
No alignment with
policies and/or
strategies
2
Does the project align
with observed or known
recreation, sport, and leisure
facility use trends and
leading practices?
Highly aligned with
trends
Moderately
aligned trends
Limited alignment
with trends
Does not align with
any known trends
2
Does the project enhance
regional recreation amenity
inventory?
Adds new amenity
to region
Significantly
improves inventory
Moderately
improves inventory
Limited
improvement
inventory
1
Does the project have
any supporting fiscal or
operational partnerships?
High partnership
potential
Moderate
partnership
potential
Limited partnership
potential
The project has
no partnership
potential.
1
79
Appendix G: Feasibility Study Triggers
Feasibility analysis requires an investment of both time
and money and in some cases, it might not be warranted.
The following triggers help to provide guidance on when
feasibility analysis should occur. If two or more of the
following triggers are met, feasibility analysis is likely
warranted.
1.
Facility spaces currently being offered approach 80%
to 90% utilization on a sustained basis.
2.
The cost to repair a facility is 50% or more of the cost
to replace it.
3.
Trends and market assessment support that future
demands for the facility type will remain stable or
increase.
4.
The facility in question and program services
proposed provide equitable access for all residents
as a public service.
5.
The facility type and function align with Town
strategic planning and the goal, outcomes, and
areas of focus outlined in the Parks and Recreation
Comprehensive Master Plan.
6.
Facility type and function are not currently or
adequately provided through other agencies or
private sector services in the Town or adjacent
regional municipalities.
7.
Potential or confirmed operational/capital partners
are committed and established as registered
societies, institutions, or municipal governments
and collectively represent sufficient membership or
market segments to sustain use of the project.
8.
An external partner (institution, municipality,
volunteer and/or non-profit group) leading a
facility development initiative has, or has access to,
significant capital and/or operating resources.
As the intention of a feasibility analysis related to recreation
is to help justify the use of public resources (or not), the
following general guidelines for feasibility exploration
should be achieved. As there are typically two stages to
determining feasibility, first deciding to meet community
needs and then decided how and where to do so, a two
staged approached is outlined. General conditions for
prudent feasibility analysis include the following:
Stage 1 requirements:
- There must be public engagement in the feasibility
planning process, preferably using statistically reliable
surveys.
- A market assessment for amenities being
contemplated must be completed.
- There must be a concept development plan including
infrastructure planning,
- Costs and impacts of ongoing operations.
- The project must demonstrate conformance to
municipal strategic planning.
Stage 2 requirements:
- Business planning outlining capital partners, operating
partners, sources of capital and capital amortization
financing must be completed.
- Opportunity cost analysis must be undertaken to
demonstrate that the project represents the best way
of achieving the intended goal.
- A thorough and transparent site/location analysis must
be completed.
- There must be a bio physical/environmental impact
statement.
- Should feasibility analysis be warranted, these
guidelines will ensure that decision- makers have
undertaken the due diligence they need to make
informed decisions in the best interest of the
community and public good.
80
Appendix H: Master Plan Logic Model
Inputs
Funding
Staff
Partnerships
Knowledge
Coordination & Oversight
Policies, procedures, and standards
Training workshops
Program creation
Consultations
Communications and promotions plan
Data gathering framework
(data generation and use)
Outputs
Funding will be secure and stable.
Partnerships effectivity support service delivery.
Staff have the necessary skills and abilities.
Staff and Partners will be motivated to learn and adopt new practices.
Policy adoption can lead to individual behaviour change.
Assumptions
81
Short Term
Medium Term
Long Term
Aging Population
Public Health/Pandemic Impacts
Increasing Diversity
Importance of Inclusion
Physical Inactivity
User Expectations
Outcomes
External Factors
-
Opportunities available that support active and
creative living for all ages and abilities.
-
Reduction in physical, economic, and social barriers to
access parks, facilities, and programs.
-
Parks, facilities, and programs are welcoming to all.
-
Enhanced communication efforts related to parks
and recreation opportunities and benefits.
-
Improved use of technology to support participation
and aminate spaces.
-
Relevant data collection occurs.
-
Maximized use of existing facilities.
-
Leveraged resources to expand and improve
service delivery.
-
Updated policies and procedures to strengthen the
planning and delivery of parks and recreation
services.
-
Community groups are supported in building
organizational and leadership capacity.
-
Recreation Committee is established to share of
resources, information, and coordinate advocacy
between groups.
-
Clear operational procedures guide community
partnerships.
-
Innovation is encouraged in recreation staff and all
community partners through relevant training and
supports.
-
Operations and facilities management have
adopted sustainable best practices.
-
Programs and services that are responsive to
community needs.
-
Parks and Recreation programs, services, spaces,
and facilities in Grand Bay - Westfield are
welcoming and accessible for all.
-
Residents and visitors alike are engaged and active in
local parks and recreation opportunities.
-
Parks and recreation facilities and services are
efficiently delivered to maximize return on investment.
-
Residents and visitors benefit from parks and recreation opportunities and spaces in Grand Bay - Westfield.
-
Community partners are supported, and meaningful
opportunities for collaboration exist.
-
Parks and recreation facilities and services in Grand
Bay - Westfield are innovative, adaptive, and resilient.