Grand Bay-Westfield, New Brunswick
· adopted 2025-12-05
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Final Report
December 5, 2025
Go-Grand Bay-Westfield
Active Transportation Plan
The land on which we gather is the traditional
territory of the Wolastoqiyik, Wəlastəkewiyik /
Maliseet whose ancestors along with the Mi'Kmaq
/ Mi'kmaw and Passamaquoddy / Peskotomuhkati
Tribes / Nations signed Peace and Friendship
Treaties with the British Crown in the 1700s.
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
The Go-Grand Bay-Westfield Active Transportation Plan provides a practical
approach for improving walking, cycling, and wheeling throughout the community.
Plan recommendations were developed first through engagement and on-site
analysis. This allowed us to then identify key challenges and determine plan
objectives, resulting in the creation of targeted actions the plan responds directly to
the conditions residents encounter every day.
Community input and fieldwork consistently highlighted concerns regarding safety
at major intersections, missing sidewalk connections (particularly near schools) ,
limited east-west mobility, and the lack of protected space for people biking or using
mobility devices. These insights shaped the plan's five core objectives and the suite
of recommended actions.
The plan outlines a phased set of improvements that focus first on making school
routes, community hubs, and commercial areas safer and more comfortable. Early
recommendations include new and upgraded sidewalks, improved crossings,
enhanced lighting, and accessibility retrofits. The plan also introduces targeted
upgrades to Route 177 by adding flexible bollard protection in the core hub and
standardizing lane widths to improve conditions for cyclists and reduce pedestrian-
vehicle conflicts. Outside the central community hubs, painted bike lane upgrades,
shoulder improvements, and clearer route signage ensure and easier safer cycling
connections. Additional recommendations focus on creating east-west connector
paths, addressing informal rail crossings, and improving trail surfaces to support
year-round active mobility.
Medium- and long-term actions build on these initial improvements by expanding
the sidewalk network, developing multi-use connections between neighbourhoods
and park, and exploring a formalized crossing to link Ward 2 with the rest of the
community. Together, these projects establish a cohesive and connected network that
supports short local trips and enhances access to key destinations such as schools,
parks, commercial nodes, the riverfront, and recreation facilities.
To ensure progress is steady and measurable, the plan includes a structured
implementation framework linked to available funding programs. While ambitious, the
plan provides significant opportunities for active transportation network investment
and actions that are rooted in the realities of Grand Bay-Westfield and the needs of its
residents across all ages and abilities.
TABLE OF CONTENTS
TABLE OF CONTENTS
1.0 INTRODUCTION ............................................................................................6
1.1. About Active Transportation
..............................................................................7
1.2 Grand Bay-Westfield Community Profile
..........................................................8
1.3 About this Plan
.................................................................................................9
1.4 Plan Purpose & Objectives
.............................................................................10
1.5. Policy and Planning Context
.............................................................................12
1.6 Community Engagement ..................................................................................14
2.0 EXISTING CONDITIONS
.........................................................................16
2.1 Network Inventory ...............................................................................................17
2.2 Usage and Demand
.......................................................................................18
2.3 Community Hubs .................................................................................................20
2.4 Existing Conditions and Challenges ..................................................................21
3.0 RECOMMENDED ACTIVE TRANSPORTATION NETWORK UPGRADES ....26
3.1 Bike Network Upgrades .......................................................................................26
3.2 Sidewalk Network Upgrades
.............................................................................29
3.3 Crossing Upgrades .............................................................................................30
4.0 PLAN ACTIONS
...........................................................................................32
5.0 IMPLEMENTATION AND MONITORING .....................................................38
5.1 Implementation Approach
.............................................................................39
5.2 Phasing Strategy
................................................................................................39
5.3 Implementation Plan
.......................................................................................41
5.4 Monitoring Strategy
.......................................................................................45
5.5 Funding Programs .................................................................................................48
6.0 CONCLUSION
............................................................................................50
1.0 INTRODUCTION
1.0 INTRODUCTION
Grand Bay-Westfield is a growing riverfront community where residents value safety, recreation,
and a high quality of life. As the Town continues to evolve, the ability for people to move comfortably
and independently--whether walking, cycling, using a mobility device, or accessing key destinations
without relying solely on a vehicle--has become increasingly important. This Active Transportation
Plan provides a coordinated approach to improving day-to-day mobility for residents of all ages and
abilities. It begins by defining what active transportation means in the local context, outlining the
characteristics and travel patterns that shape movement within Grand Bay-Westfield, and identifying
the purpose and objectives that guide this work. The plan also describes the process used to develop
its recommendations, including community engagement, on-the-ground analysis, and an assessment
of existing challenges.
1.1. ABOUT ACTIVE TRANSPORTATION
Active transportation refers to any form of travel that is powered by human effort rather than by
a motor vehicle. It includes everyday ways of getting around such as walking, cycling, using a
wheelchair or other mobility aids, or traveling by scooter, skateboard, or similar non-motorized
modes. Importantly, active transportation is not limited to recreation; it describes movement from
one place to another as part of daily life (going to school, shopping, commuting, visiting friends, or
running errands). In many cases, it also involves combining modes, such as walking or cycling to a
transit stop and completing the rest of the trip by bus. These forms of movement are recognized by
the Government of Canada as core components of active transportation, which it defines simply as
"human-powered travel," including e-bikes and mobility devices as part of an inclusive approach.
Because the term focuses on how people travel, certain activities fall outside its scope. Motor-
vehicle travel is not considered active transportation, nor is recreational activity undertaken purely for
sport, such as mountain biking on remote trails that are not used for point-to-point travel. However,
the distinction can blur when recreational routes double as connectors between neighbourhoods,
parks, and community destinations. Long-distance trips are also generally not classified as active
transportation unless they are combined with another mode, such as cycling to a transit hub and then
continuing the journey by bus.
Why does active transportation matter?
Governments at all levels care about active transportation because it delivers wide-ranging public
benefits. From a health perspective, it offers an accessible way for people to integrate physical
activity into everyday routines. The Public Health Agency of Canada notes that people who walk or
cycle for transportation tend to have higher overall physical-activity levels and lower risks of chronic
diseases. Environmentally, every trip made by foot, bicycle, or wheelchair reduces greenhouse gas
emissions, improves air quality, and supports climate-action goals. The federal government's National
Active Transportation Strategy emphasizes that enabling Canadians to walk, wheel, and cycle more
often is a meaningful way to reduce emissions while enhancing community livability.
Active transportation also contributes to more efficient and cost-effective transportation systems.
When more residents choose to walk or cycle for short trips, there is less pressure on roads, parking
lots, and commuter routes. This shift reduces congestion and improves the overall functioning of the
transportation network.
Finally, active transportation strengthens communities by improving accessibility, social connection,
and quality of life. It offers mobility choices for people who do not drive, including youth, seniors, and
those with limited access to a vehicle. As communities incorporate more opportunities for walking,
cycling, and wheeling, they tend to become more vibrant, inclusive, and economically resilient.
1.2 GRAND BAY-WESTFIELD COMMUNITY PROFILE
Grand Bay-Westfield is a riverfront community located along the Wolastoq (Saint John River) in
southwestern New Brunswick, approximately 20 minutes north of the City of Saint John. Formed
through the amalgamation of the former Towns of Grand Bay and Westfield, the community has
a population of just over 5,000 residents and extends along a linear north-south corridor framed
by the river to the east and steep, wooded terrain to the west. This distinctive geography strongly
influences travel patterns, community connectivity, and the opportunities and constraints for active
transportation.
The community functions as a residential hub for families, commuters, and long-term residents who
value its small-town character, natural setting, and strong quality of life. Most essential services such
as schools, recreation facilities, and shops are located within a centralized corridor along Routes 177
and 102, while residential neighbourhoods are distributed in compact pockets around these corridors.
Many daily destinations--schools, parks, the community centre, and local commercial areas--are
relatively close together, but gaps in pedestrian and cycling infrastructure limit the ability of residents
to travel comfortably without a car.
Grand Bay-Westfield's transportation patterns reflect its role as both a local service centre and a
commuter community. The majority of residents rely on personal vehicles for daily travel, including
trips to work, shopping, and healthcare services outside the community, primarily in Saint John.
Within the town, however, many trips are short and local. This creates strong potential for increased
walking and cycling, particularly for school travel, errands, and recreation. Engagement findings
highlight that residents already walk regularly for recreation, but infrastructure gaps--such as missing
sidewalks, inconsistent shoulders, steep grades, and a lack of east-west connections across Route
177--limit wider use of active transportation.
Natural assets are central to community life. The riverfront provides access to recreation spaces such
as Brundage Point River Centre and local trail systems, while wooded areas and steep slopes shape
neighbourhood form and influence how people move through the community. These environmental
features create both opportunities for scenic, enjoyable walking and cycling routes, and constraints
that require careful planning to navigate.
Overall, Grand Bay-Westfield is a growing, family-oriented community with a strong civic identity and
significant opportunities to expand active, healthy, and sustainable mobility. Its geography, localized
services, and existing travel behaviours create a strong foundation for an active transportation
network that improves safety, strengthens community connections, and enhances day-to-day mobility
for residents of all ages and abilities.
1.3 ABOUT THIS PLAN
Engagement &
Site visit
Plan
objectives
Existing
challenges within
community
Plan actions
Implementation
recommendations
This Active Transportation Plan was developed through a structured, evidence-based process that
reflects both the lived experience of residents and the physical realities of the community. The
work began with a combination of community engagement and on-the-ground site visits. Residents,
stakeholders, and Town staff shared their perspectives on everyday travel, safety concerns, and
priorities for improvement, while field observations helped verify local conditions and identify barriers
that affect walking, cycling, and other forms of active mobility.
Insights gathered through engagement and site analysis were then used to define the community's
most significant active transportation challenges. These included gaps in connectivity, safety
issues near schools and community hubs, accessibility constraints, and opportunities for network
expansion. Understanding these challenges provided the foundation for establishing the plan's
objectives.
The plan objectives translate community needs into clear, actionable goals, such as improving safety,
expanding connectivity, supporting accessibility, and promoting short-trip alternatives to driving. Each
objective is tied to practical considerations raised during engagement and confirmed through site
analysis.
From these objectives, a series of specific actions were developed. These actions outline the steps
the Town can take to improve active transportation, including infrastructure improvements, policy
updates, maintenance practices, and educational initiatives.
Finally, the plan concludes with implementation recommendations that organize these actions into
short-, medium-, and long-term phases.
The purpose of this plan is to provide a coordinated framework to make walking,
cycling, and other forms of active mobility safer, more comfortable, and more
accessible for all residents. The plan is designed to guide investment in infrastructure,
policy, and programs that support healthy living, community connectivity, and
environmental sustainability. It aims to align local actions with available funding
programs, while ensuring each initiative is actionable, equitable, and delivers visible
impact for the community.
The following plan objectives were determined following a comprehensive site visit,
community and stakeholder engagement, while considering national best practices for
active transportation. These objectives guide the plans framework for assessment and
recommended actions.
1.4 PLAN PURPOSE & OBJECTIVES
Enhance Safety and Comfort
a.
Improve pedestrian and cyclist safety by
reducing points of conflict between motorists
and active transportation users.
b.
Expand the number of pedestrian-activated
crossings and improve lighting at key
intersections and community nodes.
c.
Promote education and awareness about
safe riding practices, particularly among
youth using e-bikes and scooters.
Strengthen Connectivity
a. Fill gaps in the existing pedestrian and cycling
network, focusing on high-priority areas
near "community hubs" (areas that include
schools, recreation sites, and commercial
uses).
b. Integrate new connections with development
and capital projects to leverage opportunities
for network expansion.
c. Enhance regional connectivity with
neighbouring communities and trail systems.
Embed Accessibility and Equity
a. Ensure that all new infrastructure and
programs are inclusive and accessible to
people of all ages and abilities.
b. Incorporate features such as tactile paving,
audible crossings, and accessible sidewalk
widths into all design guidance.
Prioritize Action and Funding Alignment
a.
Focus on implementable, cost-effective
projects with measurable community
benefits.
b.
Align projects with provincial and federal
active transportation funding programs to
maximize investment opportunities.
01
Encourage Short-Trip Mode Shifts
a.
Reduce the number of short car trips within
the community by promoting walking,
cycling, and micro-mobility as convenient and
appealing alternatives.
b.
Introduce wayfinding and signage that
communicate travel times by foot, bike, or
scooter between key destinations.
03
05
02
04
The Town of Grand Bay-Westfield's municipal strategies collectively establish a strong policy
foundation for advancing the Active Transportation Plan. Together, these documents demonstrate
a consistent commitment to sustainable mobility, access to recreation, accessibility, and climate
adaptation; all foundational inputs for this active transportation plan.
1.2.1 Municipal Plan and Land Use Integration
The Municipal Plan By-Law No. PD-008 (2023) provides the overarching land use and transportation
framework that supports active transportation development. Key objectives include supporting the
creation of recreation facilities and open spaces (Objective 6) and ensuring the efficient movement of
people and goods (Objective 8)
The Plan's intensification areas (including residential, commercial, and industrial nodes along Colonel
Nase Boulevard, River Valley Drive, and Highway 7) create opportunities for walkable, mixed-use
neighbourhoods that align with the ATP's connectivity goals. Designations for Parks, Recreation, and
Open Space and Environmental Protection further emphasize trail linkages, passive recreation, and
environmental sustainability, reinforcing the importance of integrating AT routes into natural and
recreational corridors.
Provisions under Transportation (Section 10) direct Council to prepare a Transportation Master Plan
that explicitly includes an active transportation network and trail hierarchy, aligning closely with the
objectives of this ATP and upcoming trails master plan.
1.2.2 Parks, Recreation, and Accessibility Alignment
The Parks and Recreation Comprehensive Master Plan (2021) and Age-Friendly Community Action
Plan (2023-2025) both highlight the need for inclusive, accessible, and connected public spaces.
The Parks and Recreation Plan call for a Trails Master Plan, infrastructure audits, and enhanced
online mapping tools to improve community access and engagement, with the latter being a specific
outcome opportunity of this plans mapping exercise.
Similarly, the Age-Friendly Plan emphasizes sidewalk maintenance, crosswalk placement, and
outdoor safety for seniors, reinforcing the ATP's focus on universal design and equitable mobility.
Recommendations such as improved lighting, crosswalks on River Valley Drive and Nerepis Road, and
cycle path safety education directly contribute to the ATP's pedestrian and cyclist safety objectives.
1.2.3. Climate Resilience and Infrastructure
The Community Climate Adaptation Plan (2021) identifies infrastructure vulnerabilities, particularly
flood-prone road segments such as Brandy Point Road and Riverside Park Drive, and recommends
road elevation, green infrastructure, and heat-mitigation measures such as shading at bus stops.
While this plan won't specifically address green infrastructure, there are opportunities to recommend
climate resilient design elements within the ATP's infrastructure objectives, ensuring long-term
sustainability and year-round usability of active transportation routes.
1.5. POLICY AND PLANNING CONTEXT
1.2.4 Council's Strategic Plan
The Town's Council Strategic Plan (2023-2026) reinforces this direction under its priorities for
Infrastructure and Climate Adaptation and Community Vitality, mandating carbon-neutral planning
and the implementation of the Parks and Recreation Master Plan. These commitments align directly
with the ATP's environmental sustainability goals, particularly the plan objective of encouraging
mode-shift for short trips.
1.2.5 Regional and Economic Connectivity
Regional collaboration is reinforced through the Tourism Master Plan (2024-2034), which promotes
cycling and e-bike tourism across the Saint John region, and through the Municipal Heritage Trail and
Trans-Canada Trail linkages supported in both municipal and regional policies.
The Economic Development Action Plan (2022) also supports the ATP indirectly by promoting
business opportunities related to recreation, arts, and tourism. Enhanced AT infrastructure is
expected to contribute to local economic vibrancy through increased access to commercial districts,
tourism amenities, and recreational nodes.
1.6 COMMUNITY ENGAGEMENT
The Go Grand Bay-Westfield Active Transportation Plan engagement process highlighted both the
community's reliance on vehicles for daily needs and its desire for safer, more convenient options for
walking, rolling, and other forms of active travel. Input was gathered through an online survey with
419 responses and meetings with 10 stakeholder groups, offering insight into current habits, barriers,
and priorities for improvement.
"On Inglewood, the white line is in the
ditch in some places--you're walking
right on the road, and with all the bends
drivers can't see you."
"People trying to bike get yelled
at or are intentionally passed too
closely. Some are considering
moving because of the reactions
they get when they're out biking."
"There are gaps in the sidewalk
network...
in
some
places
the
sidewalk just stops and you have to
run across the road and hope you
don't get hit."
"Many kids want to walk, but
the infrastructure simply isn't
there--no sidewalks on the side
streets to get to the schools."
"We've improved safety around
Grand Bay Primary and Inglewood--
painted areas, crosswalks, reduced
speed zones--but other schools still
have missing connections."
What we heard:
Most essential trips, such as work, shopping, and healthcare, take residents outside the community,
while recreation, trips to school, and social activities happen locally. This creates an opportunity to
encourage more short trips through active transportation if safe and accessible choices are available.
Residents identified distance, weather, and traffic safety as the main barriers, while poor sidewalk and
trail conditions, limited lighting, and gaps in connectivity were also frequently raised.
The strongest priorities to emerge were for sidewalks, trails, lighting, and safe crossings, alongside
calls for better winter maintenance and smoother pathway connections. Stakeholders reinforced
these themes, stressing the need for safer crosswalks, measures to address speeding, and improve
ments to accessibility for seniors, children, and residents with mobility devices.
Overall, the feedback shows strong support for practical, everyday improvements that make walking
and rolling safer and more enjoyable.
-
Respondent Profile: Most participants were aged 25-54, with very few under 24, despite youth
making up a large portion of the town's population. Over half of respondents do not own a
bike or scooter, and daily travel is overwhelmingly car-dependent (82%), though a third walk
regularly.
-
Main Barriers to Active Transportation:
›
Long distances (34%)
›
Poor sidewalk and trail maintenance (28%)
›
Traffic safety concerns (27%)
Open responses emphasized lack of sidewalks, unsafe road conditions, poor lighting, winter main
tenance, and steep hills, along with lifestyle/time constraints. Many also voiced opposition to bike
lanes, preferring investment in roads, sidewalks, and trails.
-
Desired Infrastructure: The most common requests were for better lighting (34%), expanded
trails (33%), and more/better sidewalks (especially past the flashing light and in subdivisions).
Other suggestions included crosswalks, garbage bins, and indoor walking facilities. Strong
opposition to bike lanes was again raised, with some preferring off-road trails or focusing
resources on road repair.
-
Safety Perceptions:
›
Walking: Most feel safe (74% very or somewhat safe).
›
Cycling: Over half don't cycle locally; those who do are divided, with equal shares feeling
safe and unsafe. Physical barriers were strongly preferred over painted lanes.
Our community and stakeholder engagement fundamentally influenced the analytical scope and
priorities of this Transportation Plan. Resident and stakeholder feedback shaped the plan's emphasis
on walkability, safety, accessibility, and realistic implementation. The engagement findings informed
our corridor/community hub assessments, school route analysis, and operational recommendations
ensuring that the plan responds directly to lived experiences and community-identified needs.
2.0 EXISTING CONDITIONS
2.0 EXISTING CONDITIONS
The Town of Grand Bay-Westfield is actively working toward developing a more connected and safe
Active Transportation (AT) network that supports walking, cycling, and other non-motorized travel.
This summary captures the current conditions, key challenges, and opportunities for improvement
based on field observations, community engagement and Google Earth mapping.
2.1 NETWORK INVENTORY
A physical site analysis across the Town was performed to determine the extent and condition of
the active transportation network. This network includes both pedestrian and bicycle infrastructure
such as sidewalks, crosswalks and related crossing guides (activated crossing lights, signs, etc.),
road shoulders and painted bike lanes.
Fig. 1.1 - Existing Active Transportation, GBW
Fig. 1.2 - Existing Active Transportation, Town Centre
Today, the network is dominated by sidewalks along Woolastook Drive and River Valley Road, along
with painted bike lanes along Woolastook Drive.
2.2 USAGE AND DEMAND
Traffic count data provides valuable insight into existing travel patterns, corridor performance, and
opportunities for expanding active transportation infrastructure in Grand Bay-Westfield. A series of
traffic counts were taken throughout the community on September 10 and September 11 included
both roadway and intersection volumes along Nerepis Road, River Valley Drive, and key access points
such as Westfield School Driveway and Colonel Nase Boulevard. Together, these locations capture
the community's main north-south corridors and several of its most active local nodes.
2.2.1 Vehicular Traffic Volumes
Traffic activity across Grand Bay-Westfield's road network reflects steady local movement with
moderate peak-hour volumes typical of a small town with regional commuting influence.
-
Nerepis Road (AM Period): Morning volumes between 9:00 a.m. and 1:30 p.m. reached
approximately 1,171 vehicles, with a balanced directional split of 52% northbound and 48%
southbound. Passenger vehicles accounted for 97% of all traffic, and heavy vehicles less
than 2%, confirming that the corridor primarily serves residential and commuter traffic rather
than industrial operations. Peak activity occurred between 12:30-1:30 p.m. with around 320
vehicles per hour.
-
River Valley Drive (PM Period): The evening roadway counts from 6:00 p.m. to 12:00 a.m.
recorded a total of 2,312 vehicles, split between 61% northbound and 39% southbound
movements. The peak hour (6:00-7:00 p.m.) saw 742 vehicles, predominantly passenger cars
(over 99%). Heavy vehicle traffic (buses and trucks) made up less than 1%, suggesting low
freight intensity and good suitability for shared-use infrastructure along this corridor.
These moderate-to-low traffic volumes and limited heavy-vehicle presence indicate that both
Nerepis Road and River Valley Drive are well-suited for on-road cycling improvements, such as
buffered shoulders or painted bike lanes, without major impact on vehicular flow.
2.2.2 Intersection Activity and School Area Demand
At key intersections, localized peaks reflect school, commercial, and commuter movements.
-
Nerepis Road & Westfield School Driveway (AM Peak): Between 7:30 and 9:00 a.m., the
intersection experienced moderate turning activity, dominated by northbound right turns
and westbound school-related entries. Pedestrian and cyclist volumes were negligible,
underscoring the current reliance on vehicle drop-offs for school access. However, the
surrounding roadway characteristics--narrow shoulders, limited crosswalks, and clustered
school traffic--suggest high potential benefit from targeted safety and access improvements,
including new sidewalks, curb ramps, and enhanced crossings.
-
River Valley Drive & Colonel Nase Boulevard (PM Peak): This intersection, counted from 3:30
to 6:00 p.m., recorded an overall volume of approximately 2,650 vehicles during the evening
peak, making it one of the busiest nodes in Grand Bay-Westfield. The 4:15-5:15 p.m. hour
represented the heaviest period, with nearly 1,130 vehicles across all directions.
North-south through traffic along River Valley Drive dominated (≈60% of all movements), while
turning movements from Colonel Nase Boulevard and Guardian Pharmacy access lanes made up the
remainder. Pedestrian counts were minimal, with four total crossings observed during the full period--
further reinforcing the limited pedestrian activity within a high-traffic environment.
Despite low non-motorized activity, this node presents a priority opportunity for future pedestrian
infrastructure, as it links major community services, retail uses, and residential areas.
2.2.3 Active Transportation Use
Across all counts, active transportation use (walking and cycling) was extremely low, with only
four bicycles and a handful of pedestrians observed during multiple multi-hour count periods. The
absence of continuous sidewalks, safe crossings, and separated facilities likely suppresses demand
rather than indicating lack of interest. Similar Atlantic Canadian communities have seen significant
increases in walking and cycling after implementing improved facilities, suggesting a possibility for
latent demand in Grand Bay-Westfield, once safety and connectivity barriers are addressed.
2.2.4 Key Observations and Implications
1. Moderate Overall Volumes: Daily volumes across all corridors remain below thresholds typically
associated with congestion. This provides flexibility to reallocate road space or retrofit active
transportation facilities without substantial traffic impact.
2. Low Heavy Vehicle Presence: Fewer than 2% of vehicles were heavy trucks or buses across all
sites, creating a more comfortable environment for pedestrians or any future cycling routes.
3. Significant School-Area Concentrations: The Nerepis Road corridor near the Westfield School
experiences short-duration surges tied to school start times, highlighting the need for improved
crossing safety, sidewalk continuity, and traffic calming.
4. Underutilized Pedestrian and Cycling Corridors: Minimal active transportation volumes confirm low
participation rates, primarily due to infrastructure limitations. Investment in lighting, crossings, and
trail linkages would help unlock suppressed demand.
5. Regional Connectivity Potential: The consistent directional flow along Nerepis Road and
River Valley Drive suggests these corridors could serve as primary spines in a future active
transportation network, connecting residential neighbourhoods with schools, recreation sites, and
commercial areas.
2.3 COMMUNITY HUBS
During field investigations, and in speaking with the community, it's clear there are certain areas that
are heavily frequented by the community, Monday to Sunday.
Community hubs are these important areas where people visit frequently to shop, recreate or go
to school. Unlike traditional residential areas, community hubs see significantly higher levels of
pedestrian and vehicular traffic. Within Grand Bay -Westfield, community hubs include school areas,
commercial shopping areas, popular park spaces and recreation centers.
Given the mixed-use nature of these areas, and their popularity among walkers, drivers, e-scooters
and cyclists, they are great starting points to target for transportation mode-shift.
Our goal through this work is to get more people walking to their daily needs by making these
community hubs the focus of safety and comfort active transportation interventions.
5- and 10-minute walking distances around community hubs within Grand Bay-Westfield
Fig. 2.1 - Community Hubs, GBW
Fig. 2.2 - Community Hubs, Town Centre
The presence of sidewalks, safe crossings and cycling infrastructure within community and school
hubs are important considerations in expanding the town's active transportation network. These
interventions form the foundation of this plan's implementation approach.
2.4 EXISTING CONDITIONS AND CHALLENGES
Walking remains the most popular form of active transportation in Grand Bay-Westfield, although
residents primarily travel by car along Route 177. The town presents excellent opportunities for
developing multimodal transportation routes, particularly to Ward 2, where routes could be explored
to connect Nerepis to Ward 1 via Route 177.
2.4.1 Population Density & Ward 2
The northern portion of the town (Ward 2) has a lower population density, which limits the feasibility
and cost-effectiveness of extending the active transportation network northward. Currently, the
town's municipal plan does not contemplate additional residential or commercial growth in Ward
2, which also limits the ability for capital projects or redevelopment to cost share on any active
transportation investments. Regardless of current or future development patterns, the network in this
area is significantly lacking as there are currently no sidewalks, designated cycling routes or formal
trail connections.
2.4.2 Signage
Wayfinding and directional signage for existing trails are insufficient. The current practice of painting
bicycle symbols directly on roadways rather than within designated bicycle lanes creates confusion
and potential safety risks for both cyclists and motorists. It was noted that in certain locations,
including parts of Inglewood Drive, the painted bicycle symbols have been moved from the shoulder
to the road, whereas in other areas of the town, this symbology is reversed.
2.4.3 User Conflicts and Safety
The town faces growing safety concerns related to the increasing number of electric scooters,
many of which are operated by young users traveling at speeds of up to 40 km/h without adequate
awareness of road safety. In more rural areas of the town, including Ward 2, steep grades and
numerous blind corners exacerbate these risks. The lack of connectivity between green spaces and
trails further reduces the safety and appeal of non-motorized transportation options.
In our engagement with the community, drivers have also expressed concerns about bicycles using
traffic lanes instead of painted lanes, particularly on narrow roads. Scooters frequently cut across
intersections at high speeds, surprising drivers and contributing to collision risks, particularly near
schools.
2.4.4 Route 177
Route 177 lacks standardized lane widths, creating safety challenges for cyclists traveling in both
directions and walkers using the shoulder of the road. There are no sidewalks north of Brundage
Point, and many streets are too narrow to accommodate new infrastructure. In some sections, the
painted white line marking the road's edge sits within a ditch, forcing pedestrians onto the roadway
and out of sight of approaching vehicles, particularly around curves.
2.4.5 Off-Highway Vehicles (ATVs)
All-terrain vehicles are common in the region and occasionally share routes with pedestrians and
cyclists, creating potential conflicts, especially outside of community hubs where safe infrastructure
for pedestrians and cyclists are limited.
2.4.6 East/West Connectivity
Generally, within community hubs there is sufficient North South connectivity for pedestrians and
cyclists. However, opportunities for east-west connections, particularly crossing route 177 feature
either none or very minimal basic pedestrian infrastructure or space for bicycles.
2.4.7 School Routes
Grand Bay-Westfield is home to four schools: Grand Bay Primary, Inglewood, Westfield School and
River Valley Middle School. Under provincial legislation, students living within 1.5 km within are not
eligible for bus service and are therefore classified as walking students. This policy underscores the
importance of providing safe, connected pedestrian routes. Approximately 35% of students at Grand
Bay Primary and Inglewood already walk, bike, or use scooters to get to school. However, gaps in the
sidewalk network and inconsistent connections reduce both safety and usability for these students
and their families.
-
Grand Bay Primary: Crosswalks and designated school zones with reduced speed limits during
school hours help enhance safety near Grand Bay Primary. However, congestion during bus
drop-offs remains a potential hazard, as buses rely on roadside crosswalks.
-
Inglewood School: Inglewood School lacks sidewalks along School Street, which is narrow
and includes a turn. Only a painted line separates pedestrians from traffic, forcing children to
walk close to vehicles and buses. Snow accumulation in winter months worsens these risks.
While it's likely that widening the street would require property acquisition, there may be an
opportunity for the Town to consider flexible barriers.
Future school planning should consider these long-term safety needs. At the River Valley Drive
intersection, the presence of traffic lights, a crosswalk, and a crossing guard during peak hours
helps mitigate some of these concerns.
-
Westfield School: Sidewalk coverage along River Valley Drive is inconsistent, beginning near
the coffee house and featuring long gaps, abrupt terminations, and missing crossings. As a
result, students are forced to cross busy traffic areas unsafely. Speed reduction measures,
which are in place near Grand Bay Primary and Inglewood, are notably absent here, increasing
risks for students traveling to Westfield School and River Valley Middle School.
-
River Valley Middle School: Given its proximity to the Community Centre and Route 177, this
school is generally well serviced with safe AT connections, particularly crossing 177. There
is a comfortably sized shoulder along Epworth Park Road heading East towards Inglewood
Drive, but only one side of the road West of 117 has a painted shoulder. This side of Epworth
Park Road (heading West from 177) dead ends and does not reach Woolastook Drive. There
appears to be an informal path used to make this connection by foot, but it is not accessible or
usable by anyone on bike.
1.5 km Buffers around school zones where walking is required due to lack of bus access.
Fig. 3.1 - School Zone Buffers, GBW
Fig. 3.2 - School Zone Buffers, Town Centre
The lack of sidewalks within these routes, coupled with the limited east/west connectivity creates
unsafe environments for children walking to school.
Given that large residential areas of the town are within 1.5km of the four schools, and that we heard
during our engagement that most local trips within the town are made driving children to school, there
is a significant opportunity to increase the number of children that walk or bike to school by making
safer school routes. An analysis was undertaken to understand school routes and access to safe AT
infrastructure.
2.2.8 Trans Canada Trail Connectivity
The Trans Canada Trail connects most municipalities within the Saint John region, though off-road
linkages--particularly between Grand Bay-Westfield and Saint John--remain incomplete. Half of this
route currently follows roadways, with the remainder categorized as a "Blueway" from Brundage Point
northward where trail users are encouraged to paddle the "Lower River Passage" along the Wolastoq
(Saint John) River. Considering opportunities for the integration of transportation by water as a form
of active transportation will be outlined in the implementation portion of this report.
Image Credit: Trans Canada Trail
2.2.9 Infrastructure Opportunities and Barriers
An old rail bridge near Highway 102 adjacent to Nerepis Bridge is scheduled for removal due to its
deteriorated condition, making it unsuitable for active transportation conversion. This stretch of road
is an important crossing point for future active transportation infrastructure expansion, however any
future AT crossing in this location would require new infrastructure.
Most sidewalks, aside from those in the downtown core, are concentrated around the two schools
along Route 177. Some neighborhoods feature steep grades, with slopes of 12-14%, which can limit
generally accessibility both for people on bicycles and using mobility aids. These areas would not
become the focus of future active transportation improvements.
Many intersections lack accessible design features for walkers and wheelchair users. Additionally,
uneven pavement sidewalks pose accessibility challenges despite otherwise level grades.
2.2.10 General Future AT Network Development Challenges
Limited capital funding and the condition of Route 177 remain significant barriers to developing a
comprehensive active transportation network. The Town's current budget is unlikely to support large-
scale AT projects, especially along major collector streets where reconstruction costs are high.
Winter operations further constrain accessibility. While sidewalks near schools and bus stops receive
priority clearing, general school routes receive a lower level of service. Narrow roadways throughout
the community limit where snow can be placed, often forcing pedestrians to walk closer to vehicle
lanes. Trail clearing is also limited because many paths are too narrow for equipment, and the Town
lacks specialized grooming machinery.
The Town is working with DTI and Transport Canada on the potential installation of a crosswalk
near River Centre or Ferry Road at Brundage Park, but progress is complicated by the adjacent
rail crossing. The parallel alignment of the highway and the NB Southern Rail Line creates a
substantial physical barrier that restricts east-west movement across the community. Any future
AT infrastructure requiring a rail crossing will also need to navigate the Rail's approval process,
introducing an additional layer of complexity.
Driver behavior poses another challenge. Motorists frequently fail to respect existing crosswalk
lights, raising enforcement concerns. Several intersections--particularly Home Hardware, River Valley
Drive and Epworth Park, and the Country Store--are perceived as unsafe. The River Valley Drive and
Epworth intersection is viewed as the most hazardous due to its heavy school-related traffic and
multiple turning lanes. Existing push-button crosswalk lights provide no visual or auditory feedback,
which reduces user confidence and may contribute to unsafe crossings.
Traffic conditions near Westfield Country Store and Brundage Point River Centre also deteriorate
when trains pass, causing long queues and increasing safety risks. The lack of a formal crossing
linking the path from the coffee house to Brundage Point Trail encourages informal crossings in a
high-conflict area, further undermining pedestrian safety.
3.0 RECOMMENDED ACTIVE
TRANSPORTATION NETWORK
UPGRADES
3.0 RECOMMENDED ACTIVE
TRANSPORTATION NETWORK
UPGRADES
3.1 BIKE NETWORK UPGRADES
3.1.1 River Valley Drive (Route 177)
During the field assessment portion of our work, River Valley Drive (Route 177) was noted as having
inconsistent lane widths and shoulders. This is a designated bike lane within the town, with the
shoulders acting as the bike lane in some sections, but become non-existing in other sections of this
route.
We see two separate treatments for this road.
(1) River Valley Drive in Community Hub
The section of River Valley Drive (between Golf Club Road and Woolastook Drive) highlighted in
green in the map attached is located within a community hub and serves as the primary spine for
the densest part of the Town. There is an opportunity to re-imagine the existing painted bike lane as
a protected lane that utilizes a flexible bollard. A typical cross section of River Valley Drive has been
provided below to visualize this final design standard.
3750
CAR LANE
1500
BIKE LANE
3750
CAR LANE
1500
BIKE LANE
400
400
550
900
MEDIAN
1500
SIDEWALK
FLEXIBLE
BOLLARD
TYP
CURB &
GUTTER
River Valley Drive - Proposed Road Cross Section
"Cyclo-Zone" Flexible Bollard - Toronto, ON (Image credit: Develotech)
This proposed design treatment has been used
throughout New Brunswick and is a preferred choice
for Canadian communities that experience significant
snowfall as bollards can be folded downward and are
not at risk from plows.
Fig 4.1 - River Valley Drive in Community Hub
(2) River Valley Drive - North
The section of River Valley Drive North of Golf Course Road, highlighted in green in the map
below extends northward to Ward 2 as is identified as part of our recommended future active
transportation network. A painted bike lane along the road shoulder is being recommended for this
extension to support growing cyclist connectivity to the southern part of the community. Coupled
with standardization of Route 177 land widths of 3.5 m throughout Grand Bay-Westfield, there is an
opportunity to provide 1.5 meter shoulders that can accompany cyclists.
The use of green coloured pavings is recommended
as a visual aid to support road sharing and driver
awareness. This painted shoulder option for expanding
the town's cycling network is a cost-effective way to
support expanded active transportation options in more
rural areas of the community.
Green Paving Bike Lane Example (Image credit: ieugene72 via Reddit)
Fig 4.2 - Future Bike Lane Extension
3.2 SIDEWALK NETWORK UPGRADES
Safe routes to school was a key focus of this work. In section 2.4.7, we identified areas
where children live within 1.5 km from school and therefore do not have access to school bus
transportation. We also identified routes where there are no sidewalks present, or sidewalks are
inconsistent. Based on this analysis, we are proposing two phases of sidewalk upgrades. Not only will
this support children accessing school safely, it also supports greater walkability in denser residential
areas of the community. Note that sidewalks are not recommended for both side of the street -
simply for financial sustainability of this program, and physical road size limitations.
3.2.1 Phase 1 Sidewalk Upgrades
Phase 1 of this proposed sidewalk infill includes the areas identified within the map below. There
areas are those most critical to school access and include areas where there is disconnect between
existing sidewalks. We envision that Phase 1 infill would occur in the near term (0-5 yrs)
3.2.2 Phase 2 Sidewalk Upgrades
Phase 2 includes also areas within
school routes but are those further
from the school and therefore are
likely to carry less walkers. This
upgrade would likely occur over the
medium term (5-10 years).
Fig 5.1 - Sidewalk Network - Existing and Proposed
3.3 CROSSING UPGRADES
Related to sidewalks are opportunities for people to safely cross busy streets and intersections.
In our field assessments, we noted many people running across the road in areas where cars are
traveling at high speeds, due to the lack of designated crossing opportunities. This section outlines
specific locations where new crossings are recommended
3.3.1 Road Crossings
Focusing again on areas within community hubs, we are recommending a series of new crossings at
the locations identified in the map below. Crossings along River Valley Drive should be installed with
pedestrian-activates flashing beacons (RRFB), while those along Inglewood Dr. and Woolastook Dr.
can be painted zebra-style crossings with signage.
Fig 6.1 - New Proposed Crosswalk Locations
Pedestrian-Activated Crossing - (Image Credit: Drive Smart BC)
3.3.2 Rail Crossings
It was noted during our site visits that there are several informal rail crossings along River Valley
Drive that are being used to access properties along Inglewood Drive. There are safety concerns with
informal crossings and the Town may wish to consider formalizing some of these crossings with the
installation of fencing and signage denoting "cross at own risk".
Pedestrian Rail Crossing - Dartmouth, NS (Google Earth)
4.0 PLAN ACTIONS
4.0 PLAN ACTIONS
The following section outlines actions that help to address the plan objectives and goals. The
following Plan Actions translate the community's priorities, on-the-ground analysis, and plan
objectives into a clear set of implementable steps that will guide Grand Bay-Westfield toward a
safer, more connected, and more accessible active transportation network. Drawing from the issues
identified in earlier sections (including gaps in sidewalks and crossings, inconsistent cycling facilities,
school-area safety concerns, and limited east-west connectivity) these actions outline interventions
designed to enhance safety, strengthen mobility options, and support equitable access for all
residents.
Organized around the plan's core objectives, the actions combine infrastructure improvements, policy
updates, education initiatives, and funding strategies to ensure that progress is both achievable and
aligned with municipal and provincial priorities.
1.0 Enhance Safety and Comfort
1.0 Enhance Safety and Comfort
Goal
Action
1.1 Improve pedestrian and cyclist
safety by reducing points of conflict
between motorists and active
transportation users.
1.1.1 Implement Phase 1 crossing upgrades at priority hub locations
(schools, Colonel Nase commercial area, Brundage Point), including
flashing beacons, and curb extensions.
1.1.2 Standardize lane widths on Route 177 to 3.5 m and clearly re-
mark shoulders to reduce vehicle encroachment into walking and
cycling space.
1.1.3 Introduce flexible bollards in the Route 117 core hub area to
provide low-cost physical separation for cyclists where road width
permits.
1.1.4 Develop a "slow zones" program including gateway treatments,
speed feedback signs, and pavement markings near schools and
community destinations.
1.1.5 Upgrade the most hazardous intersections--Home Hardware,
River Valley Drive & Epworth, and the Country Store--with improved
signalization, visibility treatments, and stop-bar relocations.
1.2 Expand the number of
pedestrian-activated crossings and
improve lighting at key intersections
and community nodes.
1.2.1 Install or upgrade pedestrian-activated crossings at Brundage
Point, Grand Bay Primary, Westfield School, and other school
approaches identified in the hub analysis.
1.2.2 Introduce accessible push-buttons with auditory and tactile
feedback at all new activated crossings.
1.2.3 Implement Phase 2 crossing upgrades in lower-volume areas,
including marked mid-block crossings where informal pedestrian
activity is high.
1.3 Promote education and
awareness about safe riding
practices, particularly among youth
using e-bikes and scooters.
1.3.1 Partner with local schools and the RCMP to deliver an annual
"Safe Riding Week" addressing e-bike etiquette, helmet use, and navi
gating intersections.
1.3.2 Develop youth-friendly signage ("Look for Bikes," "Scooters Slow
Down Here") at school fronts and park entrances.
1.3.3 Create printed and online "How to Ride Safely in Grand Bay-West
field" materials explaining rules for bike routes, painted lanes, and
shared streets.
2.0 Embed Accessibility and Equity
2.0 Embed Accessibility and Equity
Goal
Action
2.1 Ensure that all new infrastructure and programs
are inclusive and accessible to people of all ages
and abilities.
2.1.1 Adopt an "Accessibility First" design guideline
requiring minimum 1.5 m sidewalks in all new AT
projects, with space for mobility devices.
2.1.2 Prioritize sidewalk expansion in school areas
where the highest number of children are classified as
"walkers" under provincial policy.
2.1.3 Work with the Town's Accessibility Advisory
Committee to audit priority locations annually where
benches should be located within high-use community-
hub areas.
2.2 Incorporate features such as tactile paving,
audible crossings, and accessible sidewalk widths
into all design guidance.
2.2.1 Update all curb ramps in the core hub area to
current accessibility standards, including tactile warning
tiles and compliant slopes.
2.2.2 Retrofit push-button crossings with auditory
cues and countdown timers, beginning with school
frontages.
2.2.3 Require maintenance standards ensuring snow
clearance in core hubs leaves a minimum 1.0 m
accessible walkway year-round.
3.0 Encourage Short-Trip Mode Shifts
3.0 Encourage Short-Trip Mode Shifts
Goal
Action
3.1 Reduce the number of short car trips within
the community by promoting walking, cycling,
and micro-mobility as convenient and appealing
alternatives.
3.1.1 Develop a "Hubs First" AT network
where each hub receives complete
sidewalk, crossing, and short-distance trail
improvements that make walking the easiest
choice for local trips.
3.1.2 Install secure bike parking at Brundage
Point River Centre, the Community Centre,
schools, and work with local business to
advocate for bike parking within commercial
hubs.
3.2 Introduce wayfinding and signage that
communicate travel times by foot, bike, or scooter
between key destinations.
3.2.1 Launch a town-wide wayfinding system
with branded signs indicating travel times
to schools, parks, commercial areas, and
waterfront destinations.
3.2.2 Add pavement-level cues--arrows,
distance markers, hub icons--along major
bike routes such as Inglewood Drive and
Woolastook Drive.
3.2.3 Create a digital AT map for the municipal
website and tourism partners, integrating
walking/cycling routes. Consider adding QR
codes to signage linking to digital map.
4.0 Prioritize Action and Funding Alignment
4.0 Prioritize Action and Funding Alignment
Goal
Action
4.1 Focus on implementable, cost-
effective projects with measurable
community benefits.
4.1.1 Advance "quick win" projects that demonstrate immediate
safety improvements. This includes Phase 1 crossing upgrades,
School Street/Woolastook Drive sidewalk infill, and bollard-
protected cycling sections in the Route 177 core, prioritizing
projects with a low capital cost but high safety return.
4.1.2 Prioritize projects that can be supported by local funding
mechanisms, including the Canada Community-Building Fund
(CCBF), which the Town may allocate toward sidewalks, active
transportation, and pedestrian bridge feasibility.
4.1.3 Develop a costed two-year implementation package
that aligns high-impact, low-cost items with annual municipal
budgeting cycles, enabling the Town to show progress while
preparing for larger future funding calls.
4.1.4 Create a performance monitoring framework that tracks
walking/cycling volumes, school-zone mode share, and
near-miss/collision reports to evaluate the benefits of early
investments.
4.2 Align projects with provincial
and federal active transportation
funding programs to maximize
investment opportunities.
4.2.1 Prepare shovel-ready design packages for AT projects that
match upcoming opportunities under the Canada Public Transit
Fund (CPTF)--the permanent federal program (starting 2026-27)
that will include discreet Active Transportation funding streams
modeled on the former Active Transportation Fund.
4.2.2. Consider opportunities that may be appropriate for the Trail
Infrastructure Fund for to improve accessibility and surfacing on
existing trails within community hub areas.
4.2.3 Coordinate with neighbouring communities and the Trans
Canada Trail and "Trail Catalyst Fund" to secure funding to
enhance regional connectivity.
4.2.4 Align AT upgrades with larger capital works and any planned
provincial work along route 177 (resurfacing, drainage improve
ments, and urban design projects) to reduce incremental cost of
recommended updates.
5.0 Strengthen Connectivity
5.0 Strengthen Connectivity
Goal
Action
5.1 Fill gaps in the existing pedestrian and cycling
network, focusing on high-priority areas near
"community hubs" (areas that include schools,
recreation sites, and commercial uses).
5.1.1 Complete sidewalk and crosswalk expansion
Phase 1 in school zones, followed by Phase 2
connecting neighbourhoods and parks.
5.1.2 Introduce a continuous bicycle corridor along
Route 177 with a mix of separated and painted bike
lanes (as outlined in section 3.0)
5.1.3 Implement a formal pedestrian/cycling crossing
to Ward 2, where no safe crossing currently exists.
5.2 Integrate new connections with development
and capital projects to leverage opportunities for
network expansion.
5.2.1 Require new subdivisions along Colonel Nase
and River Valley Drive to include AT links to the town-
wide network and include at minimum 1.5 meter-wide
sidewalks.
5.2.2 Coordinate AT improvements with school renewal
projects and the Community Centre campus upgrades.
5.3 Enhance regional connectivity with
neighbouring communities
5.3.1 Support long-term planning for a riverfront "blue-
way" connecting Brundage Point to the Trans Canada
Trail riverfront network.
5.3.2 Partner with Saint John and Quispamsis to
advance a regional cycling loop, including ferry
integration and signage harmonization.
5.0 IMPLEMENTATION AND
MONITORING
5.0 IMPLEMENTATION AND
MONITORING
A successful Active Transportation Plan requires a clear, realistic roadmap for turning
recommendations into action. The implementation approach for Grand Bay-Westfield recognizes
the Town's funding limitations, operational capacity, and the need to coordinate with partners such
as the Department of Transportation and Infrastructure (DTI), Transport Canada, NB Trails, and the
School District. This section outlines a phased strategy that prioritizes safety, connectivity, and ease
of implementation while preparing the Town to take advantage of emerging funding opportunities at
the provincial and federal levels.
The implementation program is structured around three timeframes--short-term, medium-term, and
long-term--each reflecting the scale, complexity, and readiness of different projects. Many initial
actions focus on low-cost, high-impact improvements such as enhanced crossings, sidewalk infill
near schools, early cycling network upgrades, and operational adjustments to improve year-round
access. More complex initiatives, including regional trail connections, corridor redevelopment, and
infrastructure requiring rail or highway coordination, will take longer to plan and deliver.
5.1 IMPLEMENTATION APPROACH
The implementation strategy is built on five complementary streams, each of which works together to
move the Town toward a safer and more connected network.
1. Network Development: Build the physical network (sidewalks, crossings, bike lanes, and multi-use
paths) that connects neighbourhoods to community hubs, schools, and the riverfront.
2. Safety and Accessibility Enhancements: Improve safety through redesigned intersections,
upgraded crossings, traffic calming, and accessibility retrofits.
3. Operations and Maintenance: Ensure sidewalks and key trail segments remain usable year-round--
especially during winter--through targeted maintenance, grooming, and operational adjustments.
4. Education, Promotion, and Partnerships: Support behaviour change by educating road users,
promoting safe walking and cycling, and building partnerships with schools, local organizations, and
enforcement agencies.
5. Policy, Planning, and Funding Alignment: Embed active transportation into municipal planning
and budgeting processes, and prepare the Town to leverage federal and provincial funding for major
capital projects.
5.2 PHASING STRATEGY
The following phasing structure provides a realistic and achievable pathway for implementing the
plan based on urgency, funding potential, and operational considerations.
5.2.1 Short-Term (0-2 Years)
Early actions focus on improving safety around schools and community hubs, delivering visible
results, and laying the groundwork for larger projects.
Key priorities include:
-
Sidewalk and crossing upgrades in school zones
-
Installation of Rectangular Rapid Flashing Beacons at high-risk crossing locations
-
Flexible bollard protection and shoulder standardization in the Route 177 core
-
Development of Safe Routes to School corridors
-
Winter maintenance priority network
-
Road-user education and awareness campaigns
These improvements address the most urgent needs and build early community support.
5.2.2 Medium-Term (3-5 Years)
Medium-term actions focus on projects requiring design work, property considerations, or funding
from programs such as the Canada Public Transit Fund, NB Trail Infrastructure Fund, and Trans
Canada Trail Catalyst Fund.
Key priorities include:
-
East-west connector paths linking major neighbourhoods and parks
-
Sidewalk expansion beyond school zones
-
Accessibility retrofits (curb ramps, tactile surfaces, audible signals)
-
New wayfinding systems and digital AT mapping
-
Surface upgrades and grooming equipment for priority trail segments
5.2.3 Long-Term (5+ Years)
Long-term initiatives are larger, transformational projects that require multi-agency coordination and
long-term capital planning.
Key priorities include:
-
Route 177 corridor enhancements beyond the core hub
-
Colonel Nase Boulevard active transportation improvements
-
Regional trail and riverfront greenway connections
-
Formalized pedestrian and cyclist crossing to Ward 2 over or under rail and highway barriers
5.3 IMPLEMENTATION PLAN
The tables below summarize the major actions within each implementation stream, the expected
timeline, and key partners involved. This table can be updated as funding conditions or project
readiness change.
Action
Timeline
Lead/Partners
Est. Cost
Range
a) Priority Sidewalk & Crossing
Upgrades in Priority School Areas
(Phase 1)
Fill missing sidewalk gaps,
enhance crossings, and improve
safety around Grand Bay Primary,
Inglewood School, Westfield
School, and River Valley Middle
School. Includes RRFBs, curb
ramps, improved lighting, and high-
visibility markings.
Short
Town, DTI
Sidewalks: $450-
$600/m
RRFB crosswalks:
$65,000-$90,000
each
Curb extensions:
$40,000-$70,000 per
corner
Lighting
improvements:
$6,000-$8,000 per
pole
b) School Street Improvements
Designated, signed, and safety-
Address the narrow width, winter
safety issues, and tight corner by
adding a sidewalk and exploring
flexible barriers or shoulder
delineation.
Short
Town, School District, Sidewalk: $450-
$600/m
Flex barriers:
$50,000-$120,000
c) Route 177 / River Valley Drive -
Core Hub Bike Lane
Install flexible bollards to create
a delineated, protected shoulder
for cyclists and pedestrians in the
commercial core. This provides
low-cost physical separation,
improves winter operations, and
corrects the inconsistent shoulder
widths identified in existing
conditions.
Short/Medium
Town, DTI
Bollards + paint:
$120,000-$200,000
per km
5.3.1 Network Development
Action
Timeline
Lead/Partners
Est. Cost
Range
d) Route 177 - Lane Width
Standardization to 3.5 m (Short-
Term)
Re-stripe Route 177 to consistent
3.5 m lanes through the hub area
to reduce vehicle drifting and free
space for protected cycling lanes.
Short/Medium
Town/DTI
Linework only:
$8,000-$20,000 for
core section
e) Route 177 - Painted Bike Lanes
Outside the Core
Standardize lane markings and
upgrade painted bike lanes on
wider segments of Route 177 north
and south of the hub. Includes
shoulder widening where feasible,
edge-line relocation, and removal
of misleading bicycle symbols.
Medium
Town, DTI
Re-marking: $7,000-
$10,000 per km
Shoulder widening (if
needed): $50,000-
$150,000 per km
f) Expand Sidewalk Network within
School Zones (Phase 2)
Extend the sidewalk phase 2 areas
outlined in Figure 5.1
Medium
Town, DTI
Concrete sidewalk:
$450-$600/m
Boulevard-separated
sidewalk (where
applicable): $600-
$1,200/m
Stormwater
adjustments: +$200-
$400/m if required
Intersection tie-ins:
$10,000-$40,000
each (varies by
curb and drainage
conditions)
f) Formalized Ward 2 Pedestrian/
Cyclist Crossing
Create a safe crossing of the NB
Southern Rail Line and Highway
177 barrier for cyclists and
pedestrians accessing Ward 2.
Long
Town, DTI, CN/NB Rail Depends heavily on
crossing type but
likely ranges from
$500,000-$3M+
Action
Timeline
Lead/Partners Est. Cost Range
a) Key Intersection Crossing
Upgrades
Improve visibility, reduce
conflict points, and upgrade
pedestrian features at
the Town's highest-risk
intersections.
Short
Town, DTI
Comprehensive
safety upgrade:
$150,000-$500,000 per
intersection
b) Enhanced Lighting on Key
Corridors
Add or upgrade lighting at
school frontages, trailheads,
mid-block crossings, and
areas with limited visibility.
Short/Medium
Town, School District,
RCMP
New poles: $6,000-
$10,000 each
Fixture retrofit: $2,000-
$6,000 each
c) Universal Accessibility
Retrofits
Install tactile tiles, correct
curb ramp slopes, add
audible pedestrian signals,
and remove physical barriers
at intersections along River
Valley Drive in community
hubs.
Medium
Town, DTI, CN/NB Rail Tactile warning plate
retrofit: $2,000-$5,000
per corner
Audible crossing signal:
$8,000-$15,000 per
intersection
d) Address Informal Rail
Crossing Interventions
This may include
formalizing crossings
where feasible, installing
deterrent fencing, improving
wayfinding to direct
users to safer routes, and
coordinating with CN/NB
Rail to ensure compliance
with federal rail safety
requirements.
Medium
Town, CN/NB Rail
Rail safety treatments
(signage, fencing,
deterrents): $25,000-
$75,000
5.3.2 Safety and Accessibility
Action
Timeline
Lead/Partners Est. Cost Range
a) Road-User Education &
Enforcement Program
Promote safe interactions
among drivers, cyclists, and
e-mobility users; includes
school outreach, signage, and
RCMP involvement.
Short
Town, DTI
Annual program budget:
$10,000-$25,000
b) Community Wayfinding &
Digital Mapping
Install consistent AT
wayfinding signs and publish
an online interactive map of
walking/cycling routes.
Medium
Town, School District,
RCMP
Town-wide package:
$25,000-$50,000
Digital map
development: $5,000-
$15,000
5.3.4 Education and Partnerships
Action
Timeline
Lead/Partners Est. Cost Range
a) Winter Maintenance
Priority Network (Short-Term)
Define and maintain a school-
and hub-focused winter
network including sidewalks
on Woolastook Drive, School
Street, and Brundage Point.
Short
Town, DTI
Existing costs
determined by the Town.
5.3.3 Operations and Maintenance
5.4 MONITORING STRATEGY
Monitoring progress is essential to ensuring that the Active Transportation Plan delivers meaningful
improvements in safety, connectivity, and accessibility. The monitoring strategy below links directly
to the implementation actions in Network Development, Safety & Accessibility, Operations &
Maintenance, and Education & Partnerships.
5.4.1 Safety Performance Monitoring
Key Measures:
-
Collision and near-miss reports involving pedestrians, cyclists, or e-scooter users at priority
locations (Epworth, Home Hardware, Country Store, school zones).
-
Driver compliance at new RRFBs and pedestrian-activated crossings.
-
Observed user behaviour at new bollard-protected corridors on Route 177 (whether cyclists
use the intended space, vehicle encroachment levels, etc.).
-
Speed trends in designated "slow zones" near hubs and schools.
Success Indicators:
-
Reduction in pedestrian/cyclist-related collisions or near misses.
-
Increased yielding rates at crossings.
-
Lower vehicle speeds near community hubs.
5.4.2 Connectivity & Network Completion Monitoring
Key Measures:
-
Kilometres of new or improved sidewalks (Phase 1 and Phase 2).
-
Kilometres of upgraded cycling facilities, including:
-
Painted bike lanes outside the core
-
Bollard-protected lanes in the Route 177 commercial hub
-
Standardized 3.5 m lane widths with consistent shoulders
-
Number of new crossings installed, including RRFBs and tactile-equipped crossings.
-
Completion of east-west connector paths, formalized rail crossings, and trail upgrades.
-
Progress on long-term projects such as the Ward 2 crossing or Colonel Nase AT spine.
Success Indicators:
-
Continuous AT corridors in hubs (schools, parks, commercial areas).
-
Reduction in "missing sidewalk" gaps.
-
Increased route options and improved east-west mobility.
5.4.3. Accessibility & Equity Monitoring
Key Measures:
-
Number of upgraded curb ramps with tactile paving.
-
Audible push-button installations at priority intersections.
-
Winter accessibility metrics (maintained width of sidewalk network in core hubs).
-
Bench placements and accessible resting points identified in collaboration with the
Accessibility Advisory Committee.
Success Indicators:
-
All new AT facilities meeting universal design standards.
-
Year-round passability of sidewalks in hubs and school areas.
-
Increased use by seniors and mobility-device users.
5.4.4. Usage and Mode-Shift Monitoring
Key Measures:
-
Pedestrian counts at key locations such as:
›
School fronts
›
Route 177 core hub
-
Cyclist counts along new protected and painted corridors.
-
School travel mode share (percentage walking/biking/scootering).
-
Use of new AT amenities, such as bike parking and signed routes.
Success Indicators:
-
Growth in walking/cycling volumes year over year.
-
Reduced reliance on short car trips within 1.5 km school catchments.
-
More diverse users (youth, seniors, families).
5.4.5. Operations & Maintenance Monitoring
Key Measures:
-
Snow-clearing performance on school-zone sidewalks, hub areas, and priority winter AT
network.
-
Maintenance turnaround time for signage, bollard replacements, and pavement markings.
Success Indicators:
-
Reliable winter access to schools and hubs.
-
Extended seasonal use of trails.
-
Reduced maintenance complaints from residents.
5.4.6. Program & Policy Monitoring
Key Measures:
-
Delivery of education programs, including Safe Riding Week and signage campaigns.
-
Adoption and application of AT design guidelines in new development and capital projects.
-
Funding success--grants applied for vs. grants awarded.
Success Indicators
-
Improved consistency in AT design across the Town.
-
Increased external funding leveraged to support capital projects.
5.5 FUNDING PROGRAMS
5.5.1 Federal Funding
The Government of Canada supports active transportation and trail development through several
programs, including a dedicated fund, broader infrastructure programs, and specific initiatives for
safe routes to school.
Program
Objectives and
Relevance
Status & Key Detail
Canada Public Transit Fund
(CPTF)
Successor to the former
Active Transportation
Fund. Provides permanent,
stable funding of $3 billion
per year for public transit
and active transportation
infrastructure, starting in
2026-2027.
Ongoing program framework: Targeted
Funding stream will include future calls
for Active Transportation projects,
building on the ATF.
Green Municipal Fund (GMF)
- Safe and Active School
Routes
Dedicated grants that
focus on infrastructure and
road safety improvements
in school zones, to help
municipalities implement
active transportation
infrastructure and road
safety improvements that
increase the number of
children walking, biking,
or rolling to school. (e.g.,
crosswalks, separated bike
lanes).
Delivered by the Federation
of Canadian Municipalities
(FCM) through the Green
Municipal Fund (GMF)
Application intake currently closed
(Continue monitoring GMF/FCM
website).
Provides up to $125,000 (50% of eligible
costs) in grants.
Trans Canada Trail - Trail
Catalyst Fund
Supports the quality,
connectivity, and
sustainability of the national
trail network, including new
construction and major/
minor repairs.
Year-round intake reviewed quarterly.
Funds local trail groups to close gaps
and support trail infrastructure.
Canada Community-Building
Fund (CCBF)
Provides predictable,
flexible federal funding for
local governments across
19 categories, including
local roads & bridges,
tourism and recreation.
NB will receive $50,563,038
in 2026-2027.
The Town Council determines the
allocation and can use it for sidewalks,
bike lanes, or as the local share for
larger projects. Eligible for pedestrian
bridges.
5.5.2 Provincial Funding
Program
Objectives and
Relevance
Status & Key Detail
New Brunswick Trail
Infrastructure Fund
(Greenway Trail Projects)
Ongoing opportunity for
trail-related infrastructure
and non-motorized trail
development.
Year-round intake by the Regional
Development Corporation (RDC).
Provides up to 40% of eligible costs to
municipalities and non-profits.
Applicants must own or lease the land
on which the work will occur.
Provincial Infrastructure
Capital Plan ("The Road
Ahead")
Manages multi-year capital
investment for major
bridges and provincial
ferries.
Projects like pedestrian bridges or ferry
infrastructure improvements must be
prioritized by the Town and submitted to
the Department of Transportation and
Infrastructure (DTI) for inclusion in the
provincial plan.
6.0 CONCLUSION
6.0 CONCLUSION
This plan represents a significant step toward shaping a safer, healthier, and more connected future
for the community. Developed through a combination of local insight, technical analysis, and a clear
understanding of Grand Bay-Westfield's geography and travel patterns, the plan lays out a focused
direction for improving mobility choices for residents of all ages and abilities.
A central theme throughout this work is the importance of creating a network that supports everyday
mobility. Many trips in Grand Bay-Westfield are short and local, yet the absence of safe infrastructure
forces residents to rely on vehicles even for distances that could be walked or cycled. Improving
crossings, sidewalk continuity, lighting, and trail connections--particularly within major community
hubs--has the potential to shift this pattern and create a transportation system that better supports
children, youth, older adults, and those who do not or cannot drive.
The implementation program recognizes the realities of funding, winter operations, and agency
coordination. By focusing on manageable, high-impact improvements in the short term, and preparing
for larger regional and corridor projects over time, the plan provides a realistic and phased pathway
toward long-term success. Strong alignment with federal and provincial programs positions the Town
to leverage external investment, while a clear monitoring strategy ensures progress is measurable
and transparent.
Ultimately, this plan offers more than a list of infrastructure recommendations--it provides a strategic
framework for improving community health, accessibility, and resilience. As Grand Bay-Westfield
continues to grow, the Active Transportation Plan will help guide decisions that support safe routes
to school, vibrant community hubs, enhanced trail and riverfront access, and a mobility network that
reflects the values and aspirations of its residents.