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GENERAL POLICY
MANAGEMENT OF LIGHT-EMITTING DIODE SIGNS
NO. 15
This policy governs the use of light-emitting diode signs installed on properties bearing
identification numbers 010788740 (visitor information centre) and 00000003 (corner of
Main Street and Ohio Street).
The Town of Shediac supplies the light-emitting diode system for delivering information
on events hosted by the municipality as well as special events to visitors and residents
of the town of Shediac in which the Town is a partner.
The purpose of this sign is to provide information on the municipality as well as events
to visitors and residents of the town of Shediac.
Four screens are available for displaying messages.
THE PURPOSE OF THIS POLICY
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Identify appropriate and inappropriate uses;
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Determine and control the content that will be displayed on the signs;
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Prioritize the duration and messages displayed;
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Set the parameters of the messages displayed;
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Develop an application process.
APPROPRIATE MESSAGES
1. Main messages;
2. Emergency message;
3. Message announcing or promoting a major event taking place within the limits of
the town of Shediac;
A major event must meet the following two criteria:
1. Duration of three days;
2. Participation of at least 750 people;
3. At least 30% of the participants are from out of town.
INAPPROPRIATE MESSAGES
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1. Promoting an event that is closed to the public;
2. Sales promotion by a company;
3. Promoting politics, religion and/or hatred;
4. Sales promotion by a company specializing in promotion and advertising;
5. Promoting registration, membership or recruitment for not-for-profit organizations
and community associations;
6. Promoting fundraisers;
7. Promoting an anniversary or message of congratulations for individuals or
organizations;
8. Promoting a non-family activity;
9. Personal contact information.
PRIORITY OF MESSAGES DISPLAYED
1. Emergency messages;
2. Events hosted by the Town of Shediac;
3. Events hosted in partnership with the Town of Shediac.
DISPLAY OF MESSAGES
1. The Town of Shediac reserves the right to prioritize messages and determine the
duration and order in which they will be displayed.
2. The same messages will be displayed on all four screens.
3. Messages can be displayed up to 60 days before the date of the event's last day.
4. The message can be displayed up to 60 days.
5. All advertisements will be programmed on the basis of equal rotation throughout
the day.
6. The Town of Shediac is not responsible for verifying the accuracy of the
information other than checking the spelling, except for municipal information.
7. The Town reserves the right to remove, delete or refuse any advertisement it
deems inappropriate.
8. The person making the request is responsible for supplying the graphic layout
according to the attached graphic specifications.
9. Only the graphic layouts that meet the specifications will be accepted. At no time
will simple text be accepted.
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10. The sign will be operational from 7 a.m. to 9 p.m., from Monday to Sunday.
However, the Town of Shediac reserves the right to activate the signs outside of
these hours in emergency situations.
EMERGENCY USE
All events displayed on the screens will be suspended in certain emergency situations,
including:
1. Amber Alerts;
2. Severe Weather Warnings (tornado warnings, blizzard warnings, etc.);
3. Other public security emergencies as determined by the Town of Shediac (for
instance, the closure of highways ramps);
4. Other traffic emergencies.
APPLICATION PROCESS
Requests for displaying messages must be submitted to the municipal office for
approval by the General Manager at least 60 days before the message is displayed.
Requests for displaying messages that do not meet the parameters of this policy must
be approved by Council. The form below must be filled out and sent to [email protected].
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Request for displaying messages on the light-emitting diode signs
Town of Shediac
Fill out and send the completed form to request the displaying of an event on the sign.
We will strive to respond to your request based on the availability of space and the
criteria outlined in the Town's LED Sign Policy.
Name of the organization
Phone number
E-mail address
Organization
Start date
End date
Applicant's signature
FOR OFFICE USE
DATE RECEIVED:
RECEIVED BY:
APPROVED OR REFUSED:
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Graphic Specifications
All advertising mediums have their own set of rules and best practices, and LED
advertisement is no exception. The Town of Shediac is asking you to follow the graphic
specifications below when you create your ad's graphic layout.
Size: 252 pixels (w) by 144 pixels (h):
Colour: RGB
Resolution: 72 dpi
Preferred file format: PNG
Other supported files: BMP, JPEG
Pixel aspect ratio: Square pixels
Preferred animated file: AVI (non-compressed)
Other animated files supported: MP4, MOV
Frames per second: 30
Colours:
We recommend that you use rich, vibrant, saturated colours on the screen. You must
also make sure to provide enough contrast between the background and the
message/image. The rich colours will get a stronger emotional response from your
clients. Even if the screen can create any colour, lighter colours in low contrast will
make your messages appear soft and unclear. We recommend that you avoid using
white backgrounds, because the LED screens use the light emitted. If too many pastel
colours or white backgrounds are used, your content can truly draw attention away from
the onlooker, especially in low-light conditions.
Text:
Simple and bold. In short, don't forget that your audience is in motion, looking upwards
towards the screen. If your message is concise and bold, your content will be more easily
understood at a glance. We recommend that you use as little text as possible, and to use
a graphic or an image to present part of your message. It is also useful, with the contrast,
to use a drop shadow or a dark contour around the text to distinguish it from the
background.
Timeframe
The graphic layout must be submitted 10 working days before the starting date of the
campaign. Any delay could postpone the campaign and the Town of Shediac will not be
held responsible.
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ENTRY INTO FORCE
This policy is in effect on the day of its adoption by Council.
Adopted by Council on the 27th day of May 2019.
______________________________ ___________________________
Roger Caissie
Gilles Belleau
Mayor
Clerk