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Municipality of the County of Richmond - Advertising and Sponsorship Policy
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Title:
Advertising and Sponsorship Policy
Approved by Council
Date: February 24, 2026
Policy Review Notification
Date: January 12, 2026
Policy Review
Date: February 4, 2026
I certify this to be a true copy of the Advertising and Sponsorship Policy as adopted
by the Municipal Council of Richmond County at a Public Meeting held February 24,
2026.
________________________
Shelley David, Municipal Clerk
1.
Purpose
1.1. The purpose of this Policy is to outline the process for reviewing and
approving advertising and sponsorship requests, ensuring transparency,
fairness, and accountability in the allocation of sponsorship support.
2.
Scope
2.1. This Policy applies to advertising and sponsorship requests submitted to the
Municipality by eligible organizations, and community groups, or individuals
applying through an eligible host organization.
3.
Roles and Responsibilities
3.1. Municipal Council will be responsible for reviewing, amending, and adopting
the Advertising and Sponsorship Policy.
3.2. The Chief Administrative Officer (CAO) will be responsible for implementing
and administering the Policy.
3.3. Municipal Staff will be responsible for processing advertising and
sponsorship applications, tracking allocations, and reporting to Municipal
Council as required.
4.
Sponsorship
4.1. Eligibility
a) Applicants must meet one of the following criteria:
i.
be in good standing with the Nova Scotia Registry of Joint Stocks,
ii.
be a registered charity under the Income Tax Act; or
iii.
provide other proof of organizational status.
Municipality of the County of Richmond - Advertising and Sponsorship Policy
Page 2 of 2
b) Applicants that do not meet the criteria in 4.1 (a) may apply through an
eligible host organization, which will receive the funding on their behalf.
4.2. Application Process
a) To apply, applicants must submit a completed Sponsorship Application
Form, available on the Municipality's website or at the Municipal Office.
b) Applications are accepted year-round, and each applicant may submit
only one application per fiscal year. Each applicant submitted as a host
organization on behalf of another group or individual does not count
toward this limit.
c) Applications will be evaluated based on alignment with the Municipality's
strategic priorities and the responsible use of resources.
i.
At the CAO's discretion, requests of up to $250 can be reviewed and
decided upon by the CAO or brought to Municipal Council. Any
requests decided upon by the CAO will be communicated to Council.
ii.
Requests exceeding $250 are reviewed and decided upon by
Municipal Council, typically at the Committee of the Whole from
September to June.
d) In-kind contributions may be considered and approved by the CAO,
evaluated based on Municipal Staff capacity, operational priorities, and the
availability of municipal resources.
4.3. Acknowledgement of Municipal Contributions
a) Organizations receiving sponsorship support should acknowledge the
Municipality's contribution in all public communications (e.g., photo
opportunities, social media recognition, etc.).
5.
Policy Review/Amendment Schedule
Date of Review
Approved/Amended by Council
Nov. 24, 2025, Jan. 12, 2026,
February 4, 2026
Approved - February 24, 2026