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2015
Corporate Strategic Plan For The
Township Of Brock
A Corporate Strategic Plan is a blueprint or roadmap that defines the corporate priorities for the Township of Brock.
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Township of Brock
Corporate Strategic Plan
2015-2020
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Transparency - Integrity - Responsibility - Respect - Honour
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Mayor & CAO's Message
The Township of Brock is extremely pleased to present its 2015 to 2020 Strategic Plan. On May 15th and again on June 16th with
members of the public in attendance, members of Council together with the Senior Management Team for the Township met to
develop a high level corporate strategic plan for the municipality and to identify key priorities that would form the platform for the
current term of Council. This document contains the Vision, Mission and Principles that will guide our actions. It identifies Council's
goals under five pillars, together with the strategies and actions that will allow us to further the goals.
We are united in our desire to advance a number of critical priorities that we believe are important for the Township as a whole. We
are committed to working together for the best interests of our constituents, our partners and our community as we continue to
address the challenges that we face. We will focus on turning these challenges into opportunities to bring about positive and lasting
change.
The Township of Brock is a community like no other. Here you will find unparalleled small town charm, wide open rural spaces,
enviable access and proximity to Lake Simcoe, and an inspiring agricultural history that remains prominent today, all within easy
commuting distance to the Greater Toronto Area and beyond. More than this however, you will find that there is something for
everyone in Brock Township. Whether you have called Brock home for many years or just a few, you will know that opportunity in
Brock abounds. We offer an affordable lifestyle, safe and sustainable communities and a healthy natural environment that supports
a diverse range of passive and recreational opportunities. There is something for everyone here.
As community and organizational leaders, we will work hard to ensure that the Township of Brock remains unique and importantly,
that we retain the community character and sense of place that sets us apart. Our efforts over the next four years will focus on
building our community and retaining our distinct character. We will undertake a review of core services. We will work with our
partners and in particular with our municipal partners to create stronger integrated services and we will ensure that the Township of
Brock is open for business. We will ensure our infrastructure and assets are well managed and that our cultural and recreational
assets are being utilized efficiently and effectively. We will honour our past as we look to the future.
We have worked hard to capture the key themes that we believe are top of mind for the Township of Brock and we have articulated a
shared vision based on where we believe we need to be. While the Plan coincides with the term of Council and is a corporate
document intended to guide the work of internal Departments, its goals are longer term. This Plan - Our Strategic Plan - is our
footpath for the future. We look forward to taking the journey together.
John Grant, Mayor
Thomas G. Gettinby, CAO & Municipal Clerk
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Our Vision
The Township of Brock: A welcoming, vibrant community growing in
harmony with our natural surroundings. Breathe it in.
Our Mission
Through innovation and excellence in service delivery, the Township of
Brock will provide municipal programs and services that continue to
support a healthy and vibrant community.
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Our Governing Fundamentals
(* A High Performance Culture of Excellence refers to a whole team approach; a caring attitude and an operating environment where
all team members are focused on getting the job done. There is an alignment of purpose and an emphasis on excelling.)
A High
Performanace
Culture of
Excellence*
Transparency
& Openness
Honour Our
Past; Look
To The
Future
Integrity
Responsibility
Respect
Inclusive, Communicative,
Engaged Citizenry
Honest, Ethical, Rational,
Professional Leadership
Accountable, Fiscally
Prudent
Welcoming, Respectful of the
Views of All
Honour the Past;
We are Proactive
and Forward-
A high performance culture, efficient and effective leadership from a committed and responsive executive and
administrative team.
1. Respect for all, by all, at all times.
2. Openness and transparency in decision making.
3. Solid team leadership, with honesty and integrity, focusing on what is best for the Township as a whole.
4. Responsibility and accountability, to the citizens of Brock, and to one another.
5. We honour our past as we look to the future.
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Strategic Plan 2015-2020: Framework
Strategic Goals & Actions
Connect With Others
(Partnerships)
Build our Economy
Share Our Success
(Marketing &
Communications)
Support A Healthy,
Safe & Sustainable
Community
Service
Excellence
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At The Core: Service Excellence (Best Services at Lowest Tax Rate)
Objectives:
Fiscal Responsibility
Cost Containment
Transparent and Open Decision Making
Using Technology to Advantage
Employer of Choice
Strategic Actions:
We will achieve our objectives by focusing on the following specific strategies/actions (* = Top Order Priority)
*Core Service Review
Assess our core service, take a rational and measured approach and develop an Organizational Excellence Strategy that focuses on
doing things right and doing the right things. Define optimal level of service, core and non-core services; revisit the operational
review and align with best practices from other jurisdictions. Consider the role of the Township in providing service and explore the
opportunities associated with service transformation (from doing to facilitating.)
*Lead By Example: Organizational Readiness - Team Brock
Explore opportunities to improve internal efficiencies and effectiveness. Promote a whole team approach.
*Promote Continuous Improvement
Explore opportunities to improve communications with constituents through regular newspaper articles, an improved website and
contact with Council Members.
*Human Resource Management Plan
Develop a comprehensive Human Resource Management Plan to identify core competencies and to address recruitment, retention,
staff training and development, skills enhancement and acquisition as well as succession planning, knowledge retention and transfer.
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Strategic Goal: Economic Prosperity (A growing and diversified economy)
Objectives:
Diversified Economy
Welcoming business environment - Doors Open Brock (Open for Business)
Visitor destination
Known for growing agricultural sector
Strong and effective municipal partner
Strategic Actions:
We will achieve our objectives by focusing on the following specific strategies/actions (* = Top Order Priority)
*Open for Business
Identify opportunities to ensure the Township is 'Open for Business.' Identify existing under-developed lands already identified in the
Official Plan and develop a strategy to promote these under-developed lands to move forward.
*Tourism Strategy
Develop a comprehensive Tourism Strategy for the Township of Brock capitalizing on the economic opportunities that exist and
considering potential tourism opportunities. Attract industry and retail business and explore the 'aqua-business' opportunities
associated with Lake Simcoe. Capitalize on recent farm to fork trends, the 100 Mile Diet and consider opportunities for new tourism
potential (ecotourism, adventure tourism and culinary tourism).
Access to Market Strategy
Develop an Access to Market Strategy. Focus on the Township's strategic geographic location and proximity to market. Build on the
407 expansion and the proposed Pickering Airport to identify the Township's superb location.
Revisit the Economic Development Strategy
Revisit the Township's Economic Development Strategy. Consider the need for focused resources at the township to
promote economic development.
Agribusiness Development Strategy
Work with the agricultural community to develop a positioning strategy to enhance the sector's position.
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Strategic Goal: Healthy, Safe, Sustainable Communities
Objectives:
Safe, welcoming and inclusive
Unified community
Range of housing choices
Clean & green
Strategic Actions:
We will achieve our objectives by focusing on the following specific strategies/actions (* = Top Order Priority)
*Asset Management Strategy
Complete an assessment of all municipal assets and develop an Asset Management Strategy.
*Optimize Cultural & Recreational Assets
Complete an optimization study of Township recreational and cultural facilities to determine if there are opportunities to use cultural
and recreational assets more efficiently and more effectively?
Increase Housing Choices & Promote Affordable Housing
Develop an Innovative Housing Strategy. Explore opportunities to increase housing choices to attract new and retain existing
residents. Promote more diversified housing stock options to appeal to existing residents (including seniors), new families as well as
the recently retired.
Improve Community Safety & Preparedness
Complete a Master Fire Plan for the Township of Brock.
Healthy Connected Communities
Explore opportunities to advance walkability, livability, active transportation and community connections. Explore transportation
opportunities and in particular, links to other communities as well as the creation of natural linkages (trails, natural heritage system
linkages, etc.)
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Strategic Goal: Connect With Others (Effective Partnerships; Engaged Community)
Objectives:
Effective Partnerships
Engaged Community
Inspired Youth
Strategic Actions:
We will achieve our objectives by focusing on the following specific strategies/actions (* = Top Order Priority)
*Promote Inter-Municipal Partnerships & Collaboration
Explore opportunities for Cost Sharing Agreements with other municipalities. Consider Public/Private Partnerships. Are there
opportunities to share resources with other municipalities?
Explore Funding Opportunities
Take advantage of funding and advisory services available at the Region and the Province. Collaborate with upper levels of
government. Identify opportunities for joint funding (e.g. Lake Simcoe Region Conservation Authority & Others).
Build New Partnerships
Identify opportunities to work with other governments and the Durham Regional Police Service to ensure the Township community
remains a safe place to live, work and play. Explore opportunities to work with secondary and post-secondary partners. Consider
opportunities to increase the use of coop students as this is an important connection to organizational/service excellence and
succession planning. Recognize and capitalize on the amazing talent of our senior population. Develop a Volunteer Strategy.
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Strategic Goal: Share Our Success (Increase Visibility & Improve Understanding)
Objectives:
Increase Visibility
Improve Awareness
Market Our Success
Tell Our Story
Strategic Actions:
We will achieve our objectives by focusing on the following specific strategies/actions (* = Top Order Priority)
*Marketing Strategy
Develop a Marketing Strategy for the Township of Brock focusing on image building, branding and visibility. Emphasize the positives
of Brock.
Communications Strategy (Internal & External)
Improve the way information is shared both at the Township and with stakeholders, clients and partners. Develop key and clear
messages - keep our constituents informed and aware of any change in service levels/Township role.
Community Engagement
Develop a Community Engagement Strategy to identify strategies to inspire the Township community to become engaged
in Township business. Focus on youth engagement but capitalize and draw on the tremendous wealth of knowledge,
insight, skills and resources that exist among our senior population.
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Pillars of Priority: Our Top 10 Strategic Actions
Our key priorities focus on five (5) key areas, as follows:
Service Excellence (At the Core of Everything We Do)
Building Our Economy
Sharing Our Success (Marketing & Communications)
Connecting With Others (Partnerships)
Supporting A Healthy, Safe, Sustainable Community
It is our belief that these five areas offer an important and balanced focus for Council to address the economic, socio/cultural and
environmental priorities, all supported by a high performance culture of excellence.
The following represents Council's strategic priorities for the 2015-2020 term of Council:
Connect With Others (Partnerships)
Promote Inter-Municipal Partnerships & Collaboration
Build Our Economy
Tourism Strategy
Open for Business
Share Our Success
Marketing Strategy
Support a Healthy, Safe, Sustainable
Community
Asset Management Strategy
Optimize Cultural & Recreational Assets
SERVICE EXCELLENCE
Core Services Review
Lead By Example
HR Management Plan
Promote Continuous Improvement
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Our Top 10 Priorities for 2015-2020
AT CORE: Service Excellence
Strategic Action: Core Service Review
Assess our core service, take a rational and measured approach and develop an Organizational Excellence Strategy that focuses on doing
things right and doing the right things.
Strategic Action: Lead By Example
Explore opportunities to improve internal efficiencies and effectiveness. Promote a whole team approach.
Strategic Action: Promote Continuous Improvement
Explore opportunities to improve communications with constituents through regular newspaper articles, an improved website and contact
with Council Members.
Strategic Action: Human Resource Management Plan
Develop a comprehensive Human Resource Management Plan to identify core competencies and to address recruitment, retention, staff
training and development, skills enhancement and acquisition as well as succession planning, knowledge retention and transfer.
Strategic Goal: Build Our Economy
Strategic Action: Tourism Strategy
Develop a comprehensive Tourism Strategy for the Township of Brock capitalizing on the economic opportunities that exist and considering
potential tourism opportunities. Attract industry and retail business and explore the 'aqua-business' opportunities associated with Lake
Simcoe.
Strategic Action: Open for Business - Brock
Develop a strategy to address job creation and retention. Identify opportunities for residential growth by facilitating/encouraging the
advancement of under-developed lands already identified for development in the Township of Brock Official Plan. Assess existing policies
to identify any potential impediments/barriers to economic growth and development.
Strategic Goal: Support A Healthy, Safe, Sustainable Community
Strategic Action: Asset Management Strategy
Complete an assessment of all municipal assets and develop an Asset Management Strategy.
Strategic Action: Optimize Cultural & Recreational Assets
Complete an optimization study of Township recreational and cultural facilities to determine if there are opportunities to use cultural and
recreational assets more efficiently and more effectively?
Strategic Goal: Connect With Others
Strategic Action: Promote Inter-Municipal Partnerships & Collaboration
Explore opportunities for Cost Sharing Agreements with other municipalities. Consider Public/Private Partnerships. Are there opportunities
to share resources with other municipalities?
Strategic Goal: Share Our Success
Strategic Action: Marketing Strategy
Develop a Marketing Strategy for the Township of Brock focusing on image building, branding and visibility. Emphasize the positives of
Brock.
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The Township of Brock...
Transparency -
Integrity -
Responsibility -
Respect -
Honour
Breathe It In