Seguin Township Strategic Plan: to 2026 and Beyond
Seguin, Ontario
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Seguin Township | Strategic Plan: to 2026 & Beyond | 1
Seguin Township
Strategic Plan:
to 2026 & Beyond
Seguin Township | Strategic Plan: to 2026 & Beyond | 2
Seguin Township | Strategic Plan: to 2026 & Beyond | 2
Land Acknowledgement
Seguin Township acknowledges that we are on the
traditional territory of the Anishinaabe peoples in
the Huron Robinson treaty area. We recognize and
respect the long history of First Nations and Métis
peoples on this land and that this region continues to
be home to many thriving First Nations communities
that have lived on Turtle Island for time immemorial.
Seguin Township is committed to ongoing learning,
responsible stewardship of our planet, and building
relationships to help create a better future for
generations to come.
Table of Contents
A Message from the Mayor
3
Engagement Tactics
4
Cornerstones of the Plan
5
Strategic Priorities
8
Guiding Documents
12
Seguin Township | Strategic Plan: to 2026 & Beyond | 3
A Message from the Mayor
This strategic plan sets the course for our
Township's long-term future. It includes
the essential themes and commitments
that have formed Seguin's identity for
generations. It also addresses emerging
challenges, and possibilities.
Seguin's greatest asset continues to be our
natural environment. Residents from across
all demographics told us that Seguin's lakes,
forests, wetlands, and rugged landscapes are
of the utmost importance: a habitat for local
species, as well as places to learn, explore,
and find solace. In response, Seguin's new
strategic plan commits that as we work
towards our broad priorities to Lead, Grow,
and Connect, we must always build off our
first organizational foundation - to put the
environment first.
Through this plan, we have an opportunity
to harness the creativity and innovation
of our diverse community. We also look
to realize our full potential as a bold,
prosperous and healthy community in which
to work, live and play.
Ann MacDiarmid
Mayor
On behalf of Township Council and staff, we're thrilled to share
Seguin Township's Strategic Plan: to 2026 & Beyond.
4 | Seguin Township | Strategic Plan: to 2026 & Beyond
To develop this Strategic Plan, the Township engaged leaders
and community members of all ages in various ways:
- In-person workshops with Humphrey School grade 7/8 students
- An online youth survey
- A general community survey
- In-person and online sessions with leaders from education, not-
for-profit, healthcare, and small business
- Seguin Township Finance Committee consultation
- Feedback from the Seguin Township Business Committee
- Correspondence with Seguin Township Lake Associations
- In-person Special Meeting of Council
- Online session with Seguin Township's senior leadership team
- Individual conversations with each member of Council
- Feedback received through www.letsconnectseguin.ca
- Youth art contest
"It would be nice to have a place to hang out...
a gathering place with things to do, not just sit around.
"
Engagement Tactics
- Youth Engagement Session Participant
By the numbers:
732
people visited
our project
webpage and
got informed
88
people
completed
our surveys
188
community
members met or
corresponded with
Township staff
We thank everyone for their participation
and helping us shape this plan.
Seguin Township | Strategic Plan: to 2026 & Beyond | 5
Cornerstones of the Plan
Vision
What we strive to become
A bold, prosperous, and collaborative
community with an unwavering commitment
to prioritizing the environment while
providing an exceptional quality of life for all
who live here.
Mission
What we do now and who we serve
We use a collaborative approach to deliver
efficient, high-quality services informed
by our corporate values and expertise to
enhance day-to-day life for everyone in our
community.
Seguin Township | Strategic Plan: to 2026 & Beyond | 6
Seguin Foundations
In 2023, Seguin Township led several community engagement exercises. The findings
from these sessions informed the development of our five organizational foundations
- the elements that will root and guide our decisions going forward. Each of the
priorities and goals in this plan have been assessed against these foundations.
Prioritize the environment
Protect, preserve, and invest in our
natural environment.
Invest in our team
Continue to recruit, develop, and retain
a diverse and high-performing team,
focusing on knowledge transfer and
succession planning.
Provide service excellence
Consistently aim to enhance the quality
and efficiency of Township services,
balancing person-to-person contact with
modern service delivery.
Practice fiscal responsibility
Trusted with the taxpayer dollar, make decisions
and plan for a healthy financial future, investing
responsibly and utilizing funding resources when
possible.
Engage our community
Inspire residents to get involved in our community
and bring people together through opportunities
that build meaningful connections.
Seguin Township | Strategic Plan: to 2026 & Beyond | 7
Values
Guide how Seguin Township approaches daily operations,
short-and long-term decision making.
Trust
We are committed to building and
maintaining community trust in all that
we do - delivering services, maintaining
Township assets, protecting the natural
environment, and supporting a high quality-
of-life.
Balance
We are committed to maintaining financial
transparency and investing responsibly.
Collaboration
We recognize that our organization,
businesses, and region thrive when people
from diverse backgrounds, with broad
experiences, come together to create
solutions that help everyone live, work, and
play better.
Innovation
We are committed to forward-thinking
processes, services, and solutions that
bridge human talent and cutting-edge
technology to achieve excellence today and
into the future.
Inclusion
We encourage and value all voices in our
community, from diverse backgrounds and
identities, whether they have been here for
days or decades, live here seasonally or all
year.
Seguin Township | Strategic Plan: to 2026 & Beyond | 8
Strategic Priorities:
Lead, Grow, Connect
These broad priorities will apply to all Seguin Township
services and departments.
" We need to pool our resources to address
lack of employees and housing shortages.
"
- Engagement Website Feedback
Seguin Township | Strategic Plan: to 2026 & Beyond | 9
Lead
"
Goals
- Advocate for infrastructure and
services that support a healthy,
active, and engaged community.
- Work with community organizations
that address inequities to
understand and address the needs
of underrepresented individuals and
groups.
- Advocate to other levels of
government to raise awareness
of issues that matter to Seguin
residents.
- Support the wellbeing of
Seguin residents of all ages.
I wish it was easier to get to my friends.
"
- Youth Engagement Session Participant
Seguin Township | Strategic Plan: to 2026 & Beyond | 10
Grow
Goals
- Advocate for more attainable
housing options.
- Create opportunities for
businesses to establish and
thrive in Seguin Township for
the long term.
- Create opportunities to be an
attractive tourism destination.
- Expand infrastructure and
services to meet emerging
needs.
" We need to address regional issues like
environmental protection invasive species
and water management, climate mitigation
and adaptation, housing and transportation.
"
- Survey Participant
Seguin Township | Strategic Plan: to 2026 & Beyond | 11
Connect
Goals
- Remove transportation barriers faced by
residents.
- Strengthen our identity to ensure
we accurately represent and engage
everyone in our community.
- Explore opportunities to work with the
library as a community partner and
community builder.
- Advance reconciliation with Indigenous
communities.
- Identify opportunities to provide
additional support services to
newcomers.
"The people of Seguin care for one another.
"
- Community Survey Participant
Seguin Township | Strategic Plan: to 2026 & Beyond | 12
Guiding Documents
The following Township official documents, research and strategies have been used to inform this plan.
Seguin Township | Strategic Plan: to 2026 & Beyond | 13
Lead
Seguin Township Leadership Statement
Written by the senior leadership team and is based on input
from staff who shared their feedback on creating positive
workplace culture.
Council Leadership Statement
Written collaboratively by the 2023 Council outlining how they
will support the leadership team and the entire organization in
achieving their goals for excellence.
Multi-Year Accessibility Plan/AODA
Describes steps Seguin is taking to prevent and remove barriers
to accessibility; it will be updated in 2025.
IT Strategy
Outlines how technology should be used to meet business
goals.
Corporate and Community Climate Action Plans
Provide roadmaps that guide Seguin Township and its residents
towards achieving emission-reduction goals while making our
community more resilient to climate change.
Conservation and Demand Management Plan
Describes previous, current, and proposed measures for
conserving and otherwise reducing the amount of energy
consumed through the Township's operations and for managing
its demand for energy, including a forecast of the expected
results of current and proposed measures.
Seguin Township | Strategic Plan: to 2026 & Beyond | 14
Grow
Official Plan
Describes how Seguin Township will grow over the long-term,
prepared with input from the community to ensure that
future planning and development will meet Seguin Township's
needs, including protecting the environment and maintaining
community character.
Asset Management Plan
Informs how Seguin manages Township-owned infrastructure
and other assets to an agreed standard of service.
Zoning Bylaw
Divides the municipality into different land use zones and
specifies the permitted uses, protects environmental features
and the required standards in each zone.
Active Transportation and Trails Master Plan
Guides how we plan, design, fund, build and maintain Seguin's
trails system.
Waste Strategy
Informs how Seguin reduces the amount of solid waste sent to
the landfill through actions to: reduce the waste we produce,
reuse items as much as possible, recycle waste items so their
materials can be recovered and reused, and compost organic
waste.
Roads Needs Study
Serves as a road map for short-range, medium-range and long-
range infrastructure investments. Reevaluated every five years.
Procurement By-law
Establishes policies and procedures for the procurement of
goods and services.
Emergency Management Plan
Describes the framework of how the Township of Seguin
will respond to, recover from, and mitigate the impact of
an emergency. It describes the legal authorities, conceptual
plan of operations, functional responsibilities of the EOC
Management Team, and notification procedures.
Seguin Township | Strategic Plan: to 2026 & Beyond | 15
Connect
Memorandum of Understanding with Wasauksing
First Nation
States that the parties will "work together in the spirit of
cooperation, respect, and mutual benefit" and coordinate
efforts to address several priorities, including infrastructure and
resource needs, services to support healthy communities, the
local economy and quality-of-life in the region.
Seguin Township Public Library Strategic Plan
Focuses on the overarching goals of Partnerships and
Collaboration, Library Value and Programs and Marketing.
While the Library has its own objectives, this plan supports
Township goals and allows both organizations to collaborate
and share in success.
Parry Sound Area Municipal Airport and Business
Park Strategic Plan
Provides a corporate flight path to guide the Airport
Commission toward its vision of ensuring that the Parry Sound
Area Municipal Airport and Business Park are the engines that
drive prosperity and growth.
" I'm proud to live in Seguin because of
its progressive approach to climate,
reconciliation and community.
"
- Community Survey Participant
Seguin Township | Strategic Plan: to 2026 & Beyond | 16
Guiding Documents - Upcoming
In addition to the guiding documents listed on pages 13-16, the Township has other
important work underway that will inform our decisions going forward and support
the priorities and goals in this plan.
Connect
Community Engagement Strategy
A methodology to enhance our communications, with the goal
to increase overall program participation, enhance community
connections and increase civic engagement from individuals
and groups that reflect our population, with an emphasis on
those who are often underrepresented. Corresponding plans:
Youth Engagement Plan
Will encourage Seguin youth to share their insights
on decisions that affect them, their peers, and their
communities, helping to ensure that local youth are given
opportunities to thrive and that their voices are included
to help shape the future.
Seniors Engagement Plan
Will help to connect Seguin's seniors with essential
services, one another, and leaders in the community to
help support their health and wellbeing.
Lead
Branding and Marketing Plan
Seguin brand and will provide a roadmap to inform how Seguin
Township's identity is communicated to all stakeholders to reflect our
community and support our strategic goals.
Grow
Parks, Recreation and Culture Master Plan
A plan to reflect the needs of future generations. It will play a vital role
in developing and enhancing recreation and culture programs and how
parks and trails develop over the short-, medium-, and long-term.
Fire Services Master Plan
The Fire Services Master Plan is a long-range strategic planning
framework to guide the priorities and objectives of the Seguin Fire
Department.
"We need to better define our identity and who we are.
"
- Senior Leadership Session
Seguin Township | Strategic Plan: to 2026 & Beyond | 17
Commitment to
Accountability
Seguin Township's strategic plan informs
how we make decisions, allocate resources,
and build a better future. The various
components of this plan - our vision,
mission, foundations, goals and values
- will be embedded into the Township's
daily work and long-term projects. The
Township is committed to monitoring and
communicating progress using several
tools, including:
- Internal operational plans
- Regular progress reports to Council
- Annual budget
- Council Reports
" Protecting our environment is key to protecting
the physical and mental wellbeing of all of the
residents of Seguin...The environment underpins
our economy, our society, and our very existence.
Photo credits: Seguin staff and iSpark Solutions.
"
- Engagement Website Feedback
Seguin Township | Strategic Plan: to 2026 & Beyond | 18
Township of Seguin
5 Humphrey Drive | Seguin, ON P2A 2W8 | T. 705-732-4300
letsconnectseguin.ca | seguin.ca