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Mandatory Policy, Municipal Act: no
Policy Administration Team, Review Date
May 27, 2025
Corporate Management Team, Review Date May 28, 2025
CORPORATE POLICY
Policy Title:
Public Engagement Policy
Policy Category:
Administration
Policy No.:
A-043
Department:
Corporate Services
Approval Date:
June 16, 2025
Revision Date:
N/A
Author:
Cari Van Niekerk, Director of Corporate Communications
Attachments:
N/A
Related Legislation: Accessibility for Ontarians with Disabilities Act (AODA), Municipal
Freedom of Information and Protection of Privacy Act, Municipal
Act, Planning Act, Environmental Assessment Act and Ontario
Heritage Act.
Related Documents: Public Engagement Guidelines, Accessibility Policy, Respectful
Behaviour Policy; Honoraria Policy, Accessible Meeting Guidelines
Key Word(s):
engagement, accessible, honoraria
POLICY STATEMENT:
The City of Waterloo is committed to open, inclusive and ongoing dialogue with the
community. A variety of communication and outreach efforts will be used to ensure that
residents are informed and have the opportunity to engage in the decision-making
process that shapes the City. Effective public engagement is the result of an ongoing
commitment to dialogue, transparency and the development of strong relationships that
are grounded in trust and open communication. Authentic engagement seeks to reach
people who might not otherwise get involved, and is accessible to people living with
disabilities and diverse backgrounds. Encouraging public participation in decision-making
through engagement enhances trust, helps build a sense of belonging, and contributes
to the social, economic, and environmental well-being of Waterloo.
PURPOSE:
This policy provides guidance for public engagement by City employees and consultants
retained on behalf of the City to do engagement work. It sets standards that emphasize
the Guiding Principles of Equity and Inclusion, Integrity, and Operational Excellence. This
policy supports effective decision-making by staff and Council by ensuring the City:
- Provides inclusive opportunities for the public to be informed about, and participate
in, the decision-making process for City programs and services.
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- Provides accessible, easy to understand information and actively solicits feedback
to allow interested and affected parties to be informed and participate in community
dialogue if they choose.
- Provides effective input into Council's decision-making process.
- Respects access to information and privacy rights.
- Achieves a consistent and inclusive approach and shared ownership of community
engagement activities across the City.
- Follow the public engagement requirements within applicable legislation, including
but not limited to the Municipal Act, Planning Act, Environmental Assessment Act
and Ontario Heritage Act.
- Communicates the outcome of the engagement process and decision-making to
engagement participants and the public.
DEFINITIONS:
City Leaders: Supervisors, Managers, Directors and Commissioners at the City of
Waterloo.
Consultant: Any person(s) or firm(s) that provides public engagement to the City under
terms specified in a contract or other agreement and is not paid through the City's payroll.
Duty to Consult: A Crown (federal, provincial or territorial government) obligation to
consult and, where appropriate, accommodate Indigenous groups when it considers
conduct that might adversely impact potential or established Aboriginal or treaty rights.
Equity and Inclusion: (Guiding Principle, 2023-2026 Strategic Plan) The City builds
relationships with First Nations, Métis and Inuit peoples and equity-denied groups and
embrace Reconciliation, equity, accessibility, diversity and inclusion.
Equity-denied groups: Members of the community who have experienced barriers to
equal access, opportunities and resources due to discrimination and subsequent
disadvantage. This acknowledges and reflects that power is held by those with social
status, both colonialism and patriarchy, have intentionally and willfully denied access and
implemented barriers that impact affected community members. The choice to use this
term reflects intention to acknowledge the harms done through systems and that the
burden of ownership of responsibilities to change the power dynamics involved rests with
the City.
Honorarium or Honoraria: Payment(s) made to an individual for a service that is
intended to reflect the time and energy of their participation though may not reflect the
value of the input provided. Honoraria are a formal acknowledgment of the time,
contributions, and emotional labour involved, particularly when the knowledge being
shared is rooted in experiences of marginalization, systemic inequity, or trauma. A form
of recognition or thanks and a gesture of respect acknowledging the value of living or
lived expertise.
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Integrity: (Guiding Principle, 2023-2026 Strategic Plan) The City operates with integrity
and transparency and we strive for well-considered comprehensive, responsive, diligent
and thoughtful decision-making.
Interested and Affected Parties: Any individual, group of individuals, elected
representative or organization with a specific stake or interest in the outcome of a
decision, or who may be impacted (positively or negatively) by a decision. These terms
are used in place of "stakeholder" to acknowledge the negative connotations of that word
in other contexts to many Indigenous Peoples.
Living/Lived Expertise: Direct knowledge gained from someone's perspective, personal
identities, and history outside of their professional or educational experience. This is
sometimes referred to as living or lived experience.
Operational Excellence: (Guiding Principle, 2023-2026 Strategic Plan) The City
provides fiscally responsible, exceptional service that meets the needs of residents,
partners and equity-denied groups, employees and volunteers of the City.
Public: Individuals and special interest groups who live, work, play and/or learn in the
City of Waterloo.
Public Engagement: Any two-way communication process that informs and involves the
public. Public engagement uses input from the public to influence the decision-making
process for better decisions. Centered around the decision-making process, public
engagement does not include communications, public education, community relations or
research.
SCOPE:
This policy applies to all City of Waterloo employees, including permanent full-time and
part-time, temporary, casual, contract, and co-op students, contractors and consultants
responsible for engaging with the public to support engagement. The Corporate
Communications Division provides general guidance, support and oversight of
community engagement activities, while there is shared responsibility across the City to
support the decision-making processes for:
- Creating a new program or service.
- Evaluating an existing program or service.
- Fulfilling the requirements of applicable legislation (e.g. for development
applications).
- Responding to a direction from Council.
POLICY NUMBER: A043
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POLICY COMMUNICATION:
The policy will be saved on the corporate intranet and posted on the corporate website.
It will be shared as part of new employee and new council orientation sessions. The policy
will also be shared with consultants when the city issues bids or requests for information
are issued.
POLICY:
Guiding Principles
To support the City's guiding principles of equity and inclusion, effective engagement,
and service excellence, it is the policy of the City of Waterloo to:
1. Provide transparent information about engagement opportunities and the
decision-making process. To maintain public confidence in the City's
engagement process, provide clear, accessible information about activities, goals,
and decision-making processes. Communications should be open and
transparent, fostering trust and accountability when engaging the community, and
when sharing results.
2. Engage in ways that acknowledge diverse needs and remove barriers to
participation. The opportunity to be informed about and participate in the
municipal decision-making process must be broadly communicated and the
information made available to everyone. This includes engaging with a diverse
range of community representatives and residents using a wide range of methods,
ensuring that all perspectives are considered and valued, especially those from
equity-denied groups. Effort shall be made to identify and actively engage
individuals and communities who may not be represented or present in existing
forums. All engagement activities shall reflect and promote inclusion, diversity,
equity and accessibility.
3. Ensure all City departments work collaboratively to achieve coherent and
effective engagement with the public. As a core activity and shared
responsibility across all aspects of municipal administration, the Corporate
Communications team will work with all departments to ensure a consistent,
streamlined approach to engagement across the organization. This includes
consistent methods of engagement planning, practices and summary reporting, as
well as awareness of the potential for engagement fatigue among participants.
4. Apply related public engagement guidelines to all City programs and
services. Administrative guidelines and procedures will be established for various
communication tools and formats supporting this policy. The City of Waterloo
engagement practices are aligned with the International Association of Public
Participation (IAP2). The IAP2 is an international organization and the IAP2
POLICY NUMBER: A043
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Spectrum has been adopted globally as guidelines for governments striving to
improve engagement.
5. Respect the access to information and privacy rights of interested and
affected parties. Strive to be open and proactive in all engagement
communication. This includes providing proactive disclosure of information when
appropriate. Access to information, and the privacy of those participating and
engaging with the City will be protected appropriately based on the requirements
outlined in the Municipal Freedom of Information and Protection of Privacy Act,
City's Privacy Protection Framework Policy, Routine Disclosure Policy, and other
applicable
legislation
and
City
policies
and
procedures.
6. Ensure that engagement processes are respectful and appropriate. Engage
with interested and affected parties in a respectful and culturally sensitive manner,
acknowledging and valuing the unique perspectives and contributions of all
individuals and groups. For projects where honoraria is available, this will be
acknowledged to participants in advance. All communication should be respectful
and not diminish or unduly criticize differing points of view on matters or issues
under consideration. The City will not accept nor consider input that is
discriminatory, promotes hatred, harassment, violence or racism or that is abusive
or derogatory. The City will enforce and uphold the Respectful Behaviour Policy
for the benefit the public and staff participating in engagement processes.
7. Engage the public only when their feedback and input can authentically
inform the decision-making process. Meaningful and effective public
engagement includes trust in an authentic process. Public engagement activities
seek input to inform the City's decision-making process. Authentic engagement
includes acknowledging that there are exemptions to the process. Public
participation will not occur for every decision at the City. Examples of exemptions
to the public engagement process include but are not limited to operational
decisions, decisions involving confidential or otherwise protected information,
emergency or crisis-related decisions, or any instance where public feedback will
either not influence a decision or where a decision has already been made. All
matters related to public engagement efforts shall be presented and discussed in
open Council meetings. These matters will not be considered in closed meetings,
in accordance with the principles of transparency, accountability, and public
participation. Where there are no opportunities for formal engagement to inform
decision-making, the City will inform the public of the project and/or gather
comments to ensure all perspectives are considered during the project.
Engagement Practices
Community engagement practices at the City generally have five components:
1. Initiate - project lead works with their team to define the project scope, the
decision to be made, and the engagement objectives.
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2. Plan - project lead (or designate) works with Corporate Communications to
determine where the project falls on the IAP2 spectrum of engagement, interested
and affected parties, and the associated techniques to connect, as well as any
opportunities to collaborate and/or partner with other City engagement activities.
3. Engage - engagement activities are coordinated by the project team, assisted by
Corporate Communications (e.g. Corporate Communications will be the lead for
digital engagement via Engage Waterloo); feedback is received and analyzed by
activity leads.
4. Report and follow-up - activity leads summarize results, sharing with participants
and decision makers, and showing how the input received influenced the decision.
5. Evaluate - Corporate Communications works with other activity leads to invite
participants to provide feedback on the effectiveness of the process and participant
satisfaction.
More guidance and tools are provided in the Public Engagement Guidelines.
Indigenous Engagement
When Indigenous Peoples are included in the interested and affected parties of a project
there are additional engagement considerations, including respecting the rights,
knowledge, and leadership of Indigenous Peoples, and their history and ongoing
relationship with the land. Respectful, meaningful engagement helps the City build and
maintain reciprocal and accountable relationships with local Indigenous Peoples, and
does not take the place of required Indigenous consultation (Duty to Consult), which is
beyond the scope of this policy.
Honoraria and Recognition of Lived and Living Expertise
As part of the commitment to equitable and respectful engagement, the City recognizes
the value of lived and living experiences, and community members' knowledge in
informing decisions, programs, and services. The City will provide honoraria to individuals
and communities who are invited to share their experiences and insights. Providing
honoraria is one tool to help increase the diversity of input and participation in City
engagement, as it helps to address some of the barriers typically faced by Indigenous
communities and equity-denied groups. Honoraria are a formal acknowledgment of the
time, contributions, and emotional labour involved, particularly when the knowledge being
shared is rooted in experiences of marginalization, systemic inequity, or trauma. The City
will recognize the value of lived and living expertise and community knowledge through
honoraria, according to the Honoraria Policy.
Responsibilities
Employees involved in public engagement are responsible for:
- Looking for opportunities to engage the community early in the decision-making
process.
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- Developing engagement plans that align with the commitments in this policy and
follow the processes outlined in the Public Engagement Guidelines and other
related documents. This includes, where appropriate, seeking input from other
City departments and staff to ensure this policy and legislative requirements are
met when developing the engagement plan.
- Taking responsibility for ongoing learning to improve how engagement is planned,
delivered, reported back, and evaluated.
- Ensuring engagement is inclusive, accessible, and responsive to community
needs.
City Leaders are responsible for:
- Supporting staff by allocating enough time, funding, and people to plan, carry out,
report results and evaluate engagement activities.
- Promoting a culture where meaningful engagement is valued and integrated into
decision-making.
- Helping to identify opportunities for engagement early in the decision-making
process, especially when outcomes may impact residents.
- Monitoring and supporting consistent use of the policy and Public Engagement
Guidelines across departments.
COMPLIANCE:
In cases of policy violation, the City may investigate and determine appropriate
corrective action.